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Millions of Americans cheered the
breaking news of Saddam Hussein’s capture, but nobody cheered harder
than the cable news networks, which received a much-needed ratings surge
from Sunday’s ongoing coverage.
Fox News drew the most total viewers and adults 25-54 for the day,
but CNN claimed the highest-rated news programs among both
demos and the biggest growth over the current fourth quarter average.
That’s a welcome break for the Time Warner news network,
which struggled through November, sliding 13 percent in total viewers and 3
percent in adults 25-54 over last year.
CNN was the first to break the story at 5:03 a.m. Eastern
time, followed shortly by ABC and CBS, then MSNBC at 5:17 a.m., Fox News
at 5:27 a.m. and NBC at 5:52 a.m.
Viewership peaked by early afternoon, although the networks
continued their coverage of the story throughout the day.
CNN averaged 2.22 million total viewers and 1.02 million
adults 25-54 for the day on Sunday, an increase of 489 percent and 625
percent over the network’s current quarterly average. It also bested the
other cable news networks for top program among total viewers and adults 25-54.
“Late Edition with Wolf Blitzer” drew 5.25 million viewers
between noon and 1 p.m., second for the week on cable to the Giants and Saints NFL
game on ESPN Sunday night.
Among adults 25-54, “Late Edition” ranked fifth with 2.57
million viewers and was the second-highest news program among the demo to
“CNN Sunday” immediately preceding it at 11:30 a.m., with 2.60 million
viewers.
Fox News averaged 2.60 million total viewers on Sunday, up
365 percent over the network’s fourth-quarter average. FNC was
up more than 460 percent among adults 25-54 with 1.08 million viewers. Fox
News also posted half of the top 10 programs among total viewers and three
among adults 25-54.
MSNBC, which was down 20 percent among total viewers and 28 percent
among 25-54s year to year in November, recorded huge growth over its
quarterly average for Sunday. The network posted gains of 267 percent with
737,000 total viewers and grew 315 percent among adults 25-54 with 415,000
viewers.
In other cable ratings
news, a holiday episode of “Powerpuff Girls” delivered Cartoon
Network’s highest 2003 ratings among kids 6-11. “Twas the Fight Before
Christmas” aired at 9 p.m. on Friday and drew a 4.0 rating.
TNT is posting ratings gains over last year with its
NBA lineup. After 16 games, the network is up 47 percent among
adults 18-49 to 1.07 million viewers and up 55 percent among adults 25-54
to 1 million viewers.
Despite the talk of fleeing young male viewership on
television, NBA on TNT has improved on every male demo this year. Games
are up 48 percent for men 18-34, 55 percent among men 18-49, and 61
percent among men 25-54.
TOP 25 AD-SUPPORTED CABLE NETWORKS
Ranked on Household Rating
Week Ending
Dec. 14
|
|
Rank |
Primetime |
Total Day |
|
Net |
(000) |
Net |
(000) |
|
1 |
NICK |
1709 |
NICK |
1469 |
|
2 |
TBSC |
1692 |
TNT |
1056 |
|
3 |
ESPN |
1674 |
LIF |
959 |
|
4 |
USA |
1670 |
TOON |
953 |
|
5 |
TNT |
1638 |
TBSC |
864 |
|
5 |
LIF |
1424 |
FOXN |
821 |
|
7 |
SCIF |
1417 |
USA |
796 |
|
8 |
TOON |
1275 |
ESPN |
745 |
|
9 |
FOXN |
1200 |
AEN |
551 |
|
10 |
FAM |
1046 |
CNN |
536 |
|
11 |
DISC |
990 |
FAM |
533 |
|
12 |
AEN |
958 |
SCIF |
511 |
|
13 |
MTV |
919 |
HIST |
507 |
|
14 |
HIST |
861 |
TLC |
475 |
|
15 |
CNN |
832 |
MTV |
475 |
|
16 |
TLC |
793 |
DISC |
473 |
|
17 |
SPK |
767 |
TVLD |
416 |
|
18 |
HGTV |
720 |
AMC |
402 |
|
19 |
AMC |
698 |
HGTV |
401 |
|
20 |
EN |
540 |
FOOD |
393 |
|
21 |
FX |
540 |
SPK |
388 |
|
22 |
FOOD |
539 |
FX |
354 |
|
23 |
TVLD |
527 |
EN |
337 |
|
24 |
CORT |
522 |
TWC |
322 |
|
25 |
HALL |
521 |
CORT |
320 |
|
Source: Turner
Entertainment Research based on data from Nielsen Media Research.
|
|
TOP 25 AD-SUPPORTED CABLE PROGRAMS
Ranked on Households
Week Ending
Dec. 14
|
|
Rank |
Program |
Net |
(000) |
|
1 |
Giants/Saints |
ESPN |
4836 |
|
2 |
SR/Capture Of Saddam |
FOXN |
3803 |
|
3 |
Late Edition W/Blitzer |
CNN |
3755 |
|
4 |
SR/US Soldiers PC-Hussein |
FOXN |
3701 |
|
5 |
CNN Sunday |
CNN |
3658 |
|
6 |
SR/Capture Of Saddam |
FOXN |
3624 |
|
7 |
WWE Entertainment |
SPK |
3599 |
|
8 |
SR/Capture Of Saddam |
FOXN |
3587 |
|
9 |
SR/Capture Of Saddam |
FOXN |
3536 |
|
10 |
Spongebob |
NICK |
3415 |
|
11 |
CNN Sunday |
CNN |
3379 |
|
12 |
Spongebob |
NICK |
3366 |
|
13 |
Fairly Odd Parents |
NICK |
3307 |
|
14 |
Spongebob |
NICK |
3184 |
|
15 |
Battlestar Part 2 |
SCIF |
3159 |
|
16 |
Fairly Odd Parents |
NICK |
3130 |
|
17 |
Fairly Odd Parents |
NICK |
3106 |
|
18 |
WWE Entertainment |
SPK |
3022 |
|
19 |
Fairly Odd Parents |
NICK |
3010 |
|
20 |
Spongebob |
NICK |
2969 |
|
21 |
Late Edition W/Blitzer |
CNN |
2947 |
|
22 |
SR/Capture Of Saddam |
FOXN |
2891 |
|
23 |
CNN Sunday |
CNN |
2867 |
|
24 |
Jimmy Neutron |
NICK |
2814 |
|
25 |
Fairly Odd Parents |
NICK |
2805 |
|
Source: Turner Entertainment Research based on data from Nielsen
Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-34
Week Ending
Dec. 14
|
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
TBSC |
604 |
TBSC |
334 |
|
2 |
MTV |
514 |
NICK |
314 |
|
3 |
ESPN |
496 |
TNT |
312 |
|
4 |
TNT |
437 |
ESPN |
267 |
|
5 |
SCIF |
423 |
MTV |
255 |
|
6 |
USA |
405 |
TOON |
225 |
|
7 |
DISC |
322 |
LIF |
208 |
|
8 |
NICK |
304 |
USA |
185 |
|
9 |
LIF |
302 |
TLC |
170 |
|
10 |
SPK |
272 |
CMDY |
168 |
|
Source: Turner Entertainment Research based on data from Nielsen
Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-34
Week Ending
Dec. 14
|
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
WWE Entertainment |
SPK |
1657 |
|
2 |
South Park |
CMDY |
1396 |
|
3 |
Giants/Saints |
ESPN |
1328 |
|
4 |
Punkd |
MTV |
1287 |
|
5 |
Osbourne Xmas Special |
MTV |
1254 |
|
6 |
WWE Entertainment |
SPK |
1245 |
|
7 |
Battlestar Part 2 |
SCIF |
1137 |
|
8 |
Chappelles Show |
CMDY |
1106 |
|
9 |
Meet The Parents |
USA |
1097 |
|
10 |
RW/RR Challenge: Gauntlet |
MTV |
1052 |
|
Source: Turner Entertainment Research based on data from Nielsen
Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 18-49
Week Ending
Dec. 14
|
|
Rank |
PRIME TIME |
TOTAL DAY |
|
Net |
(000) |
Net |
(000) |
|
1 |
TBSC |
1251 |
TNT |
690 |
|
2 |
ESPN |
1175 |
TBSC |
650 |
|
3 |
SCIF |
1068 |
NICK |
556 |
|
4 |
TNT |
1025 |
ESPN |
552 |
|
5 |
USA |
935 |
LIF |
525 |
|
6 |
LIF |
754 |
USA |
443 |
|
7 |
DISC |
692 |
SCIF |
369 |
|
8 |
MTV |
650 |
DISC |
327 |
|
9 |
FAM |
624 |
TLC |
319 |
|
10 |
SPK |
583 |
MTV |
316 |
|
Source: Turner Entertainment Research based on data
from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 18-49
Week Ending
Dec. 14
|
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Giants/Saints |
ESPN |
3628 |
|
2 |
WWE Entertainment |
SPK |
2858 |
|
3 |
Battlestar Part 2 |
SCIF |
2555 |
|
4 |
CNN Sunday |
CNN |
2412 |
|
5 |
NFL Prime Time |
ESPN |
2319 |
|
6 |
CNN Sunday |
CNN |
2301 |
|
7 |
WWE Entertainment |
SPK |
2286 |
|
8 |
Late Edition W/Blitzer |
CNN |
2234 |
|
9 |
SR/US Soldiers PC-Hussein |
FOXN |
2231 |
|
10 |
SR/Capture Of Saddam |
FOXN |
2177 |
|
Source: Turner Entertainment Research based on data
from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE NETWORKS
Adults 25-54
Week Ending Dec.
14
|
|
|
PRIME TIME |
TOTAL DAY |
|
Rank |
Net |
(000) |
Net |
(000) |
|
1 |
SCIF |
1279 |
TNT |
710 |
|
2 |
TBSC |
1269 |
TBSC |
618 |
|
3 |
ESPN |
1167 |
LIF |
549 |
|
4 |
TNT |
1102 |
ESPN |
522 |
|
5 |
USA |
992 |
NICK |
493 |
|
6 |
LIF |
783 |
USA |
480 |
|
7 |
DISC |
703 |
SCIF |
424 |
|
8 |
FAM |
642 |
FOXN |
358 |
|
9 |
TLC |
606 |
DISC |
328 |
|
10 |
SPK |
580 |
TLC |
320 |
|
Source: Turner Entertainment Research based on data
from Nielsen Media Research.
|
|
TOP 10 AD-SUPPORTED CABLE SHOWS
Adults 25-54
Week Ending Dec. 14
|
|
Rank |
PROGRAM |
NET |
(000) |
|
1 |
Giants/Saints |
ESPN |
3785 |
|
2 |
Battlestar Part 2 |
SCIF |
3094 |
|
3 |
CNN Sunday |
CNN |
2603 |
|
4 |
WWE Entertainment |
SPK |
2591 |
|
5 |
Late Edition W/Blitzer |
CNN |
2574 |
|
6 |
CNN Sunday |
CNN |
2544 |
|
7 |
SR/US Soldiers PC-Hussein |
FOXN |
2531 |
|
8 |
Battlestar Part 1 |
SCIF |
2496 |
|
9 |
SR/Capture Of Saddam |
FOXN |
2445 |
|
10 |
SR/Capture Of Saddam |
FOXN |
2336 |
|
Source: Turner Entertainment Research based on data
from Nielsen Media Research.
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