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It’s been a rough year
for the broadcast networks, but a look back at the season through Sunday
reveals that along with the many bombs on network television there are a
few shows that have been on an upswing.
Of the 84 programs that were on the air this season and last, 19 have a bigger adult 18-49 audience than they did last
year.
Those posting the largest year-to-year increases, based on this
season so far compared to the full 2002-'03 season, include ABC’s “8
Simple Rules,” which following the death of lead actor John Ritter is up
an average 47 percent.
CBS’s Sunday movie is up 27 percent, and while it still pulls
modest ratings, CBS’s “Becker” is up 28 percent since moving to
Wednesday and getting a lift from lead-in “King of Queens.”
But the most successful show this season, meaning the one
with the largest audience, is CBS’s “CSI.”
The show ranks No. 1 at just under 12.2 million people in the
18-49 demo. It moved up from No. 4 last year, not counting shows that came
later in the season like “American Idol,” when it trailed Fox’s “Joe
Millionaire” and NBC’s “Friends” and “ER.”
While “CSI” has done well, it moved up the rankings
because NBC is having problems.
NBC’s entire Thursday lineup has taken a hit. The adult
18-49 audience for “Friends” is down 13 percent and the show now ranks
No. 3, while “Will & Grace” has slipped 11 percent. “ER” is
off a modest 3 percent from last season, but its lead over CBS’s “Without
a Trace” on Thursdays at 10 p.m. slipped from 5.7 million to 5.4 million
people.
Other shows that are growing are doing so on a relatively
small scale.
Among them are many of ABC’s comedies, including sitcoms
that come after “8 Simple Rules” on Tuesday like “Less than Perfect,”
which is up 15 percent over last season. The network’s “According to
Jim” is up 21 percent from its 8:30 time slot last season and is up
35 percent in the Tuesday 9 p.m. slot it now has.
Other shows that are up in the 18-49 demographic include ABC’s
“20/20,” “My Wife & Kids” and “Primetime Thursday,” CBS’s
“60 Minutes,” NBC’s “Dateline Sunday” and “Fear Factor,” the
WB’s “Angel” and “Charmed,” and UPN’s “Girlfriends,” “Half
and Half” and “The Parkers.”
Many of the shows that either have increases or decreases
from last year had a time slot change.
Among those are ABC’s “George Lopez,” which is down 30
percent, and ABC’s “Life with Bonnie” (down 22 percent). Fox’s “Boston
Public” is down 53 percent, while the now-canceled “Wanda at Large”
fell 71 percent. The WB’s “Smallville” is down 20 percent, while NBC’s
“Third Watch” is off 23 percent from last season. CBS’s “Yes, Dear”
is down 21 percent while ABC’s “Wonderful World of Disney” is off 26
percent.
A time slot change, however, can only partly explain the
season’s biggest disappointment.
Having played out its secret twist in its first version, Fox’s
second “Joe Millionaire” pulled an adult 18-49 audience that was off
75 percent from its predecessor.
That fueled the idea that most reality shows will be
short-lived. But others like ABC’s “Bachelor” were among this season’s
most-watched programs in the 18-49 demo. The same is true for NBC’s
first season of “Average Joe” and Fox’s continuing “Simple Life.”
Other new programs that are doing well include CBS’s “Two
and a Half Men” and NBC’s “Las Vegas.”
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TOP SHOWS -
2003/04 SEASON
Season-to-Date
Ranked on Adults 18-49 (000) |
|
Network |
Show |
A18-49 -
Audience |
|
CBS |
CSI |
12,160 |
|
NBC |
ER |
11,910 |
|
NBC |
Friends |
11,630 |
|
CBS |
Survivor: Pearl Islands |
9,940 |
|
NBC |
Will & Grace |
9,830 |
|
NBC |
Scrubs |
8,680 |
|
ABC |
Monday Night Football |
8,360 |
|
ABC |
Bachelor |
8,290 |
|
NBC |
Average Joe |
8,250 |
|
NBC |
Coupling |
8,100 |
|
CBS |
CSI: Miami |
7,810 |
|
Fox |
Simpsons – Sun. 8pm |
7,710 |
|
ABC |
8 Simple Rules |
7,610 |
|
CBS |
Everybody Loves Raymond |
7,600 |
|
NBC |
Law & Order |
7,550 |
|
NBC |
Fear Factor |
7,390 |
|
Fox |
Simple Life |
7,330 |
|
Fox |
Simpsons |
7,000 |
|
CBS |
Two and a Half Men |
6,620 |
|
CBS |
Without a Trace |
6,500 |
|
ABC |
According to Jim - 9pm |
6,470 |
|
NBC |
Law & Order: SVU |
6,410 |
|
NBC |
Law & Order: Criminal
Intent |
6,130 |
|
NBC |
Las Vegas |
6,080 |
|
Fox |
Paradise Hotel - Wed. |
5,960 |
|
NBC |
West Wing |
5,790 |
|
NBC |
Frasier |
5,740 |
|
ABC |
My Wife & Kids |
5,640 |
|
Fox |
Bernie Mac |
5,640 |
|
ABC |
I'm with Her |
5,550 |
|
Fox |
That 70s Show |
5,530 |
|
CBS |
Still Standing |
5,490 |
|
CBS |
Big Brother 4 - Wed. |
5,450 |
|
ABC |
Less Than Perfect |
5,340 |
|
CBS |
King of Queens |
5,210 |
|
Fox |
Malcolm in the Middle |
5,200 |
|
Fox |
24 |
5,190 |
|
ABC |
NYPD Blue |
4,980 |
|
ABC |
It's All Relative |
4,950 |
|
CBS |
Sunday Movie |
4,890 |
|
Fox |
The O.C. |
4,890 |
|
ABC |
Alias |
4,780 |
|
NBC |
Good Morning, Miami |
4,780 |
|
CBS |
Yes, Dear |
4,670 |
|
CBS |
60 Minutes |
4,550 |
|
ABC |
The Practice |
4,530 |
|
ABC |
Hope & Faith |
4,480 |
|
Fox |
King of the Hill |
4,480 |
|
NBC |
Tracy Morgan |
4,470 |
|
NBC |
Third Watch |
4,450 |
|
Fox |
That 70s Show - Tues. |
4,440 |
|
CBS |
Cold Case |
4,410 |
|
NBC |
Happy Family |
4,230 |
|
NBC |
Lyon's Den |
4,080 |
|
ABC |
Line of Fire |
4,030 |
|
ABC |
Primetime Thursday |
4,030 |
|
NBC |
Whoopi |
3,990 |
|
ABC |
20/20 |
3,980 |
|
NBC |
American Dreams |
3,970 |
|
Fox |
Joe Millionaire |
3,930 |
|
Fox |
King of the Hill 2 |
3,950 |
|
NBC |
Ed |
3,920 |
|
CBS |
Becker |
3,880 |
|
ABC |
Life with Bonnie |
3,800 |
|
Fox |
Arrested Development |
3,770 |
|
ABC |
Extreme Makeover - Thurs. |
3,760 |
|
ABC |
George Lopez |
3,680 |
|
ABC |
Karen Sisco |
3,650 |
|
Fox |
Minute w/ Stan Hooper |
3,650 |
|
CBS |
Joan of Arcadia |
3,630 |
|
NBC |
Law & Order: SVU - Sat. |
3,620 |
|
CBS |
Judging Amy |
3,600 |
|
Fox |
Joe Millionaire - Tues. |
3,590 |
|
NBC |
Dateline - Fri. |
3,560 |
|
CBS |
Navy NCIS |
3,540 |
|
Fox |
Cops 2 |
3,500 |
|
Fox |
America's Most Wanted |
3,420 |
|
ABC |
Married to the Kellys |
3,410 |
|
ABC |
10-8 |
3,370 |
|
NBC |
Boomtown |
3,360 |
|
WB |
Smallville |
3,350 |
|
NBC |
Saturday Night Movies |
3,340 |
|
CBS |
The Guardian |
3,340 |
|
ABC |
America's Funniest Home Videos |
3,290 |
|
CBS |
JAG |
3,240 |
|
NBC |
Miss Match |
3,220 |
|
NBC |
Dateline - Sun. |
3,160 |
|
Fox |
Cops |
3,150 |
|
ABC |
Wonderful World of Disney |
3,000 |
|
WB |
7th Heaven |
2,970 |
|
CBS |
The Handler |
2,880 |
|
WB |
Charmed |
2,870 |
|
NBC |
Law & Order: CI - Sat. |
2,870 |
|
CBS |
60 Minutes II |
2,860 |
|
Fox |
Skin |
2,840 |
|
Fox |
Movie Monday |
2,790 |
|
CBS |
Brotherhood of Poland, NH |
2,770 |
|
ABC |
Primetime Monday |
2,760 |
|
UPN |
WWE Smackdown |
2,710 |
|
Fox |
King of the Hill - Sun. 7pm |
2,660 |
|
WB |
Angel |
2,660 |
|
CBS |
The District |
2,550 |
|
Fox |
Futurama |
2,490 |
|
UPN |
Girlfriends |
2,430 |
|
CBS |
48 Hours Investigates |
2,430 |
|
WB |
Gilmore Girls |
2,370 |
|
Fox |
Temptation Island 3 |
2,320 |
|
UPN |
Half and Half |
2,310 |
|
Fox |
Boston Public |
2,300 |
|
UPN |
Eve |
2,300 |
|
Fox |
Tru Calling |
2,210 |
|
WB |
Everwood |
2,210 |
|
ABC |
Threat Matrix |
2,180 |
|
Fox |
Wanda at Large |
2,180 |
|
UPN |
All of Us |
2,180 |
|
CBS |
Hack |
2,120 |
|
UPN |
Enterprise |
2,060 |
|
UPN |
The Parkers |
2,050 |
|
ABC |
L.A. Dragnet |
1,990 |
|
WB |
Reba |
1,970 |
|
WB |
Tarzan |
1,950 |
|
Fox |
Luis |
1,890 |
|
UPN |
One on One |
1,790 |
|
WB |
Grounded for Life |
1,590 |
|
WB |
One Tree Hill |
1,570 |
|
Fox |
OC - Thur. |
1,540 |
|
WB |
Steve Harvey Big Time |
1,490 |
|
WB |
Like Family |
1,480 |
|
WB |
Smallville - Beginnings |
1,460 |
|
UPN |
Rock Me Baby |
1,460 |
|
UPN |
Girlfriends - Tues. |
1,430 |
|
WB |
Jamie Kennedy |
1,390 |
|
WB |
All About the Andersons |
1,370 |
|
UPN |
The Mullets |
1,230 |
|
UPN |
Half and Half - Tues. |
1,210 |
|
UPN |
Jake 2.0 |
1,150 |
|
UPN |
Movie Friday |
1,070 |
|
WB |
What I Like About You |
1,060 |
|
WB |
Run of the House |
940 |
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Source: Nielsen Media Research
- 9/22/03-12/14/03 |
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