Poor Rosie O’Donnell. Her once-successful magazine imploded into an ugly court battle, her new Broadway play is a bomb, and now Americans are rejecting her as a shopping companion.
  Fact: When Americans go to the mall, they do not want Rosie on their arm to advise them on what to buy.
  A new report finds that among celebrity endorsers who the public finds most repellent, O'Donnell is behind only four, including “Bachelorette” Trista Rehn and geeky “American Idol” host Ryan Seacrest.
   The survey, taken by New York’s Jericho Communications at seven malls across the country, examines what influence celebrities and other factors exert on Americans’ shopping habits.
   And who is the hot celebrity endorser Americans would most prefer to take shopping?
   Well, he's gay and quite the TV guy these days.
    Jericho found that “Queer Eye” fashion maven Carson Kressley ranked No. 1 among celebrity endorsers people would buy products from, getting 15 percent of all votes.
  Indeed, Americans are eager to take fashion pointers from the entire “Queer Eye For the Straight Guy” cast, which appears to be changing attitudes about shopping generally, not just what to wear.
   “If you look at the numbers of who is watching the show, obviously the show is having an even greater impact than that, and an impact that makes sense,” Jericho Communications president Eric Yaverbaum says.
   “Here is one market demographic that has better taste than an other," he says, speaking of gays. "It’s the underlying philosophy of the show.”
  The survey found that men were five times more likely than women to go shopping on the day after a new “Queer Eye” aired and four times as likely to go shopping with another man that day than on another day of the week.
  Each “Queer Eye” episode ends with grooming, fashion and food tips such as what hair care products to buy. 
  Viewers seem to be responding to that part of “Queer Eye,” since the No. 1 item on their Wednesday shopping list was hair care. Men were three times more likely to shop for furniture than electronics on Wednesdays and bought three times the average amount of underwear on that day.
   “One thing we will see, I believe, as we go on a longer time is a closer association of broadcast television and retail,” Yaverbaum says. “If the product is featured on broadcast television, retailers should take advantage.”
    After Kressley, the next-most-positive influence on shopping decisions was new California Gov. Arnold Schwarzenegger with Kobe Bryant, surprisingly, at No. 3, despite a heavily publicized rape arrest and several advertisers distancing themselves from him.
    “That ‘70s Show” star Ashton Kutcher was fourth, and Ben Affleck and “The Simple Life’s” Paris Hilton tied for fifth.
  Leading the negative shopping influencers, ahead of even O’Donnell, were Bachelorette” Rehn at No. 1, real estate mogul and future NBC reality show star Donald Trump at No. 2 and Yankees owner George Steinbrenner at No. 3, tied with “American Idol's” Seacrest.
   In comparing the two, Jerricho found that more people would buy a product endorsed by David Letterman than Jay Leno.
  Yaverbaum found the names that didn’t make the list just as notable as the ones that did.
  “Britney Spears, Madonna, Rudy Giuliani – he’s been like God since Sept. 11 – Howard Stern, these people didn’t make the list one way or the other,” he says.
    The survey’s other findings included the fact that 37 percent of women spend less money the day after they have sex.
   "I never would have expected that, but I guess they are happy, so they are not spending," Yaverbaum says. "Men might want to consider that perspective."
  And this one: On the day after their significant other enjoys a guys’ night out, however, 65 percent of women said they would spend more than $150.