|
|
boost ABC and WB
Strong 'MNF' gives week to the Disney network
By Kevin Downey
Television ratings are getting all screwy now that the summer is ending and the broadcast season is set to kick off on Monday with the premiere of dozens of new shows.
Gone are the predictable ratings of the off-season, when NBC dominated and Fox’s hit “American Idol” grew into a fixture at No. 1.
With us now are big ratings for slumping networks like ABC and the WB that are getting a boost from season premieres that are mostly competing with repeats on the other networks.
Ten programs premiered last week, including ABC’s "Monday Night Football" and “Drew Carey” and the WB’s “Family Affair,” which helped both networks post week-to-week increases.
ABC did especially well.
The network had its best ratings in months and ranked No. 1 in most major demographic groups on the strength of football.
The game between Pittsburgh and New England was the week’s most-watched program with an audience of 19.1 million people. Monday Night Football also improved on last year’s premiere rating in key demographic groups. The game’s rating was up 25 percent among men 18-34, for example.
The game was No. 1 among adults 18-49 and pre-game coverage ranked No. 2.
ABC’s season premieres of “Drew” and “Whose Line is it Anyway,” which went on either before or after the game depending on where they aired, ranked No. 26 and No. 21, respectively, among network TV shows for the week.
ABC averaged a 3.5 adult 18-49 rating for the week, which was up 52 percent over the previous week and catapulted it to No. 1, from No. 4.
CBS had a 3.3 rating and got a boost from “CSI,” one “Big Brother 3” episode and the Sept. 11 repeat of “9/11,” all of which ranked among the week’s five highest-rated programs.
Fox had a 2.9 rating and ended the summer as the only major network to post better ratings than it had last year. Its adult 18-49 rating was up 12 percent, according to the network.
NBC had a 2.8 last week. UPN had a 1.4.
The WB averaged a 1.2 and had its best ratings with repeats of “Smallville” and the premiere of the new “Family Affair.” Both shows had a 1.6 rating and ranked No. 68 among network shows. The WB’s 18-49 rating was up one-tenth of a point from a week earlier.
While ABC and the WB have already premiered new programs, as Fox did with “Cops” and “America’s Most Wanted” and UPN did with “Smackdown,” more are coming this week.
Perhaps the most anticipated premiere is CBS’s “Survivor: Thailand,” which gets underway on Thursday against a repeat of NBC’s “Friends.”
Although CBS hasn’t had the type of attention networks like Fox got this summer, it has quietly done well among the adult 18-49 demographic with shows like “CSI” and “Everybody Loves Raymond.” CBS has also consistently been the highest ranked network in households.
CBS had a 6.6 household rating and 11 share last week, compared to ABC’s 6/10, NBC’s 5.5/10 and Fox’s 4.4/8. UPN and the WB tied with a 2.1/4.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
6.6 |
7020 |
11 |
3.5 |
9590 |
10 |
3.3 |
4220 |
10 |
|
ABC |
6.0 |
6430 |
10 |
3.3 |
8980 |
9 |
3.5 |
4450 |
10 |
|
NBC |
5.5 |
5910 |
10 |
2.9 |
7910 |
8 |
2.8 |
3550 |
8 |
|
FOX |
4.4 |
4700 |
8 |
2.6 |
7070 |
7 |
2.9 |
3740 |
9 |
|
UPN |
2.1 |
2250 |
4 |
1.3 |
3430 |
4 |
1.4 |
1800 |
4 |
|
WB |
2.1 |
2250 |
4 |
1.2 |
3220 |
3 |
1.2 |
1520 |
3 |
|
PAX |
1.1 |
1150 |
2 |
0.6 |
1530 |
2 |
0.4 |
470 |
1 |
|
* Each rating
point is equivalent to 1.067 million homes |
|||||||||
|
SEASON-TO-DATE* |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
NBC |
7.8 |
8180 |
13 |
4.3 |
11730 |
12 |
4.5 |
5780 |
13 |
|
CBS |
7.4 |
7760 |
13 |
4.1 |
11000 |
11 |
3.4 |
4360 |
10 |
|
ABC |
5.6 |
5960 |
10 |
3.2 |
8590 |
9 |
3.1 |
4010 |
9 |
|
FOX |
5.1 |
5430 |
9 |
3.1 |
8290 |
8 |
3.6 |
4620 |
10 |
|
UPN |
2.4 |
2550 |
4 |
1.4 |
3840 |
4 |
1.6 |
2080 |
5 |
|
WB |
2.2 |
2340 |
4 |
1.2 |
3350 |
3 |
1.4 |
1810 |
4 |
|
PAX |
0.9 |
920 |
1 |
0.5 |
1240 |
1 |
0.3 |
400 |
1 |
|
* Regular
broadcast season ended May 22, 2002 |
|||||||||
|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
NFL MONDAY NIGHT FOOTBALL (Pittsburgh vs. New England) |
ABC |
12.8 |
23 |
13620 |
1 |
7.0 |
19078 |
|
2 |
NFL MONDAY SHOWCASE |
ABC |
10.9 |
18 |
11590 |
2 |
6.3 |
17103 |
|
3 |
CSI-MON |
CBS |
9.7 |
16 |
10384 |
4 |
5.1 |
13792 |
|
4 |
CSI |
CBS |
9.4 |
16 |
10033 |
4 |
5.1 |
13908 |
|
4 |
EVERYBODY LOVES RAYMOND |
CBS |
9.4 |
14 |
10020 |
3 |
5.2 |
14214 |
|
6 |
9/11(S) |
CBS |
8.0 |
13 |
8554 |
6 |
4.5 |
12188 |
|
6 |
BECKER |
CBS |
8.0 |
12 |
8587 |
7 |
4.4 |
11891 |
|
8 |
60 MINUTES |
CBS |
7.9 |
13 |
8446 |
8 |
4.1 |
11274 |
|
9 |
DATELINE NBC-TUE |
NBC |
7.8 |
13 |
8353 |
8 |
4.1 |
11027 |
|
10 |
ABC NEWS SP-9/11-8:00 PM(S) |
ABC |
7.5 |
13 |
7961 |
10 |
4.0 |
10913 |
|
10 |
FRIENDS |
NBC |
7.5 |
13 |
7957 |
10 |
4.0 |
10806 |
|
10 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.5 |
11 |
8013 |
10 |
4.0 |
10808 |
|
10 |
LAW AND ORDER:SVU 9/15(S) |
NBC |
7.5 |
13 |
8034 |
13 |
3.9 |
10523 |
|
14 |
PRIMETIME THURSDAY |
ABC |
7.2 |
13 |
7735 |
15 |
3.8 |
10315 |
|
15 |
FORENSIC FILES |
NBC |
7.1 |
11 |
7529 |
17 |
3.7 |
9964 |
|
16 |
FRASIER |
NBC |
7.0 |
11 |
7466 |
15 |
3.8 |
10237 |
|
17 |
BIG BROTHER 3-THU |
CBS |
6.9 |
11 |
7314 |
13 |
3.9 |
10624 |
|
18 |
60 MINUTES II |
CBS |
6.6 |
12 |
7085 |
19 |
3.5 |
9627 |
|
18 |
DATELINE NBC SPECIAL(S) |
NBC |
6.6 |
11 |
7049 |
19 |
3.5 |
9467 |
|
18 |
WILL & GRACE |
NBC |
6.6 |
11 |
7036 |
24 |
3.4 |
9330 |
|
18 |
YES, DEAR |
CBS |
6.6 |
11 |
7093 |
17 |
3.7 |
10059 |
|
22 |
LAW AND ORDER:SVU |
NBC |
6.5 |
12 |
6904 |
19 |
3.5 |
9534 |
|
23 |
WILL & GRACE 9/12(S) |
NBC |
6.4 |
10 |
6827 |
25 |
3.3 |
9006 |
|
24 |
CONCERT FOR AMERICA(S) |
NBC |
6.3 |
11 |
6757 |
19 |
3.5 |
9431 |
|
25 |
DATELINE SUN-7PM |
NBC |
6.1 |
11 |
6502 |
33 |
3.0 |
8268 |
|
Source: Nielsen Media Research |
||||||||
|
TOP 30 PROGRAMS - BROADCAST
& CABLE TV |
||||
|
Rank |
Program |
Net |
Adults 18-49 |
|
|
Rtg |
In Millions |
|||
|
1 |
NFL MONDAY NIGHT FOOTBALL |
ABC |
8.3 |
10.68 |
|
2 |
NFL MONDAY SHOWCASE |
ABC |
7.0 |
9.01 |
|
3 |
CBS NFL NATIONAL |
CBS |
7.0 |
8.98 |
|
4 |
CSI |
CBS |
5.7 |
7.33 |
|
5 |
9/11 |
CBS |
5.5 |
7.12 |
|
6 |
BIG BROTHER 3-THU |
CBS |
5.1 |
6.59 |
|
7 |
NFL REGULAR SEASON |
ESPN |
5.1 |
6.56 |
|
8 |
CSI-MON |
CBS |
5.0 |
6.37 |
|
9 |
FRIENDS |
NBC |
4.8 |
6.19 |
|
10 |
EVERYBODY LOVES RAYMOND |
CBS |
4.7 |
6.00 |
|
11 |
WILL & GRACE 9/12(S)-09/12 |
NBC |
4.3 |
5.47 |
|
12 |
DATELINE NBC-TUE |
NBC |
4.3 |
5.47 |
|
13 |
WILL & GRACE |
NBC |
4.2 |
5.46 |
|
14 |
ABC NEWS SP-9/11-8:00 PM(S)-09/11 |
ABC |
3.9 |
5.02 |
|
15 |
SCRUBS TH 8:30 |
NBC |
3.9 |
4.96 |
|
16 |
ABC SPL PRESENTATION-9/10(S)-09/10 |
ABC |
3.9 |
4.95 |
|
17 |
TV'S FUNNIEST GAME SHOWS(S)-09/10 |
FOX |
3.8 |
4.93 |
|
18 |
FRASIER |
NBC |
3.8 |
4.91 |
|
19 |
THAT '70S SHOW |
FOX |
3.7 |
4.78 |
|
20 |
FOX MOVIE SPECIAL-SUN(S)-09/15 |
FOX |
3.6 |
4.64 |
|
21 |
BECKER |
CBS |
3.6 |
4.61 |
|
22 |
PRIMETIME THURSDAY |
ABC |
3.6 |
4.58 |
|
23 |
LAW AND ORDER:SVU 9/15(S)-09/15 |
NBC |
3.4 |
4.43 |
|
24 |
WHOSE LINE IS IT ANYWAY? |
ABC |
3.4 |
4.41 |
|
25 |
GROUNDED FOR LIFE |
FOX |
3.4 |
4.38 |
|
26 |
LAW AND ORDER:CRIM INTENT |
NBC |
3.2 |
4.16 |
|
27 |
DATELINE NBC SPECIAL(S)-09/11 |
NBC |
3.2 |
4.15 |
|
28 |
AMW: AMERICA FIGHTS BACK |
FOX |
3.1 |
4.03 |
|
29 |
DREW CAREY SHOW |
ABC |
3.1 |
4.03 |
|
30 |
YES, DEAR |
CBS |
3.1 |
4.03 |
|
Source: MTV Networks, based on data from Nielsen Media Research |
||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
NFL REGULAR SEASON L (COWBOYS/TEXANS) |
ESPN |
8334 |
7.8 |
12103 |
|
2 |
NFL REGULAR SEASON L (49ERS/GIANTS) |
ESPN |
8149 |
7.6 |
10799 |
|
3 |
CHEVY MONTE CARLO 400 |
TNT |
3611 |
3.4 |
5697 |
|
4 |
SPORTSCENTER: |
ESPN |
3495 |
3.3 |
4400 |
|
5 |
TRADING SPACES |
TLC |
3370 |
3.2 |
4842 |
|
6 |
SPONGEBOB |
NICK |
3292 |
3.1 |
4205 |
|
7 |
SPONGEBOB |
NICK |
3289 |
3.1 |
4346 |
|
8 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
3153 |
3.0 |
5113 |
|
9 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3116 |
2.9 |
4905 |
|
10 |
SPONGEBOB |
NICK |
3013 |
2.8 |
3886 |
|
11 |
SPONGEBOB |
NICK |
2983 |
2.8 |
3994 |
|
12 |
NFL PRIME TIME |
ESPN |
2909 |
2.7 |
4258 |
|
13 |
FAIRLY ODD PARENTS |
NICK |
2824 |
2.6 |
3951 |
|
14 |
SUNDAY MOVIE I (COED CALL GIRL) |
LIF |
2712 |
2.5 |
3189 |
|
14 |
TRADING SPACES |
TLC |
2712 |
2.5 |
3887 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
SEX AND THE CITY(S)-09/08 |
HBO |
5038 |
4.7 |
7327 |
|
2 |
ARLISS(S)-09/08 |
HBO |
3296 |
3.1 |
4455 |
|
3 |
WCB: JONES, JR. VS. WOODS (JONES, JR. VS. WOODS) |
HBO |
2791 |
2.6 |
3784 |
|
4 |
WIRE, THE |
HBO |
2681 |
2.5 |
3770 |
|
5 |
WCB: JONES, JR. VS. WOODS (POST) |
HBO |
2598 |
2.4 |
3383 |
|
Total U.S.
ratings and household projections are based on 106.7 million TV
homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
7.4 |
7938 |
|
2 |
FRIENDS-SYN (AT) |
WB |
6.4 |
6817 |
|
3 |
JEOPARDY |
KIN |
5.9 |
6331 |
|
4 |
SEINFELD (AT) |
CTS |
5.7 |
6072 |
|
5 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.4 |
5813 |
|
6 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.3 |
5637 |
|
7 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.0 |
5375 |
|
8 |
JUDGE JUDY (AT) |
PRM |
4.9 |
5250 |
|
9 |
SEINFELD-WKND (AT) |
CTS |
4.2 |
4442 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
3.5 |
3704 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
Rtg% |
(000) |
|||
|
1 |
PRIVILEGIO DE AMAR-MON |
UNI |
28.7 |
2794 |
|
2 |
SALOME THU |
UNI |
28.2 |
2741 |
|
3 |
SALOME TUE |
UNI |
28.0 |
2725 |
|
4 |
SALOME WED |
UNI |
27.9 |
2717 |
|
5 |
PRIVILEGIO DE AMAR-TUE |
UNI |
27.7 |
2694 |
|
6 |
SALOME MON |
UNI |
27.4 |
2669 |
|
7 |
PRIVILEGIO DE AMAR-THU |
UNI |
26.8 |
2603 |
|
8 |
SALOME FRI |
UNI |
25.5 |
2480 |
|
9 |
PRIVILEGIO DE AMAR-FRI |
UNI |
24.4 |
2369 |
|
10 |
PRIVILEGIO DE AMAR-WED |
UNI |
23.5 |
2288 |
|
11 |
CRISTINA-MON |
UNI |
20.5 |
1993 |
|
12 |
GATA SALVAJE-WED |
UNI |
20.3 |
1978 |
|
13 |
GATA SALVAJE-THU |
UNI |
18.6 |
1812 |
|
13 |
GATA SALVAJE-TUE |
UNI |
18.6 |
1806 |
|
15 |
GATA SALVAJE-MON |
UNI |
18.3 |
1780 |
|
15 |
NOT UNI PRESENTA 9/10(S)-09/10 |
UNI |
18.3 |
1778 |
|
17 |
CASOS VIDA R: ED. ESP FRI |
UNI |
17.7 |
1726 |
|
18 |
GATA SALVAJE-FRI |
UNI |
17.0 |
1653 |
|
19 |
AQUI Y AHORA-THU |
UNI |
16.5 |
1606 |
|
20 |
DON FRANCISCO PRESENTA-WE |
UNI |
15.8 |
1534 |
|
* Nielsen
Hispanic Television Index; ratings based on 9.7 million Hispanic TV
homes. |
||||
|
NETWORK SPORTS |
|||||||
|
# |
PROGRAMS |
Net |
Episode |
Households |
Persons 2+ |
||
|
US Rtg |
Shr |
(000) |
(000) |
||||
|
1 |
FOX NFL SUNDAY |
FOX |
VAR. |
13.2 |
27 |
14075 |
21404 |
|
2 |
FOX NFL SUNDAY |
FOX |
VAR. TEAMS |
8.5 |
20 |
9102 |
13563 |
|
3 |
CBS NFL |
CBS |
VAR. TEAMS |
7.5 |
18 |
8016 |
11568 |
|
4 |
US OPEN TENNIS-SUNDAY(S) |
CBS |
MEN'S FINAL |
6.2 |
13 |
6571 |
9363 |
|
5 |
US OPEN TENNIS-SAT-2(S) |
CBS |
WOMEN'S FINAL |
5.2 |
10 |
5531 |
7892 |
|
6 |
HOME DEPOT |
CBS |
MIAMI AT FLA. |
4.9 |
11 |
5241 |
6999 |
|
7 |
ABC COLLEGE FTBL SPEC-MON(S) |
ABC |
AUBURN AT USC |
4.8 |
8 |
5153 |
7278 |
|
8 |
ABC COLLEGE FTBL GM-LATE |
ABC |
ALA. AT OKLA. |
3.4 |
9 |
3595 |
4759 |
|
9 |
WWE |
UPN |
3.2 |
5 |
3370 |
5079 |
|
|
10 |
US OPEN TENNIS-SAT-1(S) |
CBS |
MEN'S SEMI-FINS |
2.9 |
8 |
3067 |
3682 |
|
11 |
NOTRE DAME FOOTBALL |
NBC |
PURDUE AT NOTRE DAME |
2.7 |
8 |
2924 |
3475 |
|
12 |
US OPEN DAY-WK2-FRI 2(S) |
CBS |
WOMEN'S SEMIFINALS |
2.6 |
8 |
2778 |
3535 |
|
13 |
US OPEN DAY-WK2-FRI 1(S) |
CBS |
MEN'S DOUBLES |
1.9 |
7 |
2050 |
2351 |
|
14 |
FOX SATURDAY |
FOX |
VAR. |
1.6 |
4 |
1669 |
2041 |
|
15 |
US OPEN DAY-WK2-MN 1-RAIN(S) |
CBS |
1.5 |
4 |
1598 |
2014 |
|
|
16 |
US OPEN DAY-WK2-MN 2-RAIN(S) |
CBS |
1.5 |
4 |
1626 |
2033 |
|
|
17 |
US OPEN DAY-WK2-FRI EARLY(S) |
CBS |
1.4 |
6 |
1528 |
1660 |
|
|
18 |
WORLD CHAMPS BASKETBAL-SA(S) |
NBC |
1.2 |
3 |
1232 |
1499 |
|
|
19 |
DELPHI AUTO INDY 300(S) |
ABC |
1.1 |
3 |
1143 |
1517 |
|
|
20 |
NFL CELEBRITY GOLF(S) |
FOX |
1.1 |
3 |
1132 |
1308 |
|
|
21 |
SPORTSWORLD |
NBC |
USA GYM CHAMPS |
1.1 |
3 |
1162 |
1578 |
|
22 |
WORLD CHAMPS BASKETBAL-SU(S) |
NBC |
0.9 |
2 |
933 |
1117 |
|
|
23 |
NBC SPORTS SPECIAL-(S) |
NBC |
GORGE GAMES |
0.8 |
2 |
862 |
1115 |
|
24 |
US OPEN-WK2-MON BNS-RAIN(S) |
CBS |
0.5 |
1 |
524 |
727 |
|
|
25 |
KROGER SENIOR CLSC(S) |
PAX |
0.1 |
0 |
139 |
<< |
|
|
Source: Nielsen Media Research |
|||||||
September 18, 2002© 2002 Media Life
-Kevin Downey is a staff writer for Media Life.
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