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at Entertainment Weekly
Tetzeli comes over from Fortune as new editor
By Jeff Bercovici
Entertainment Weekly's long-awaited changing of the guard has come to pass.
Rick Tetzeli, deputy managing editor of Fortune, has been named managing editor of the weekly pop culture title. He succeeds Jim Seymore, who, after 12 years editing Entertainment Weekly, has been made a Time Inc. editor-at-large.
Meanwhile, Andy Sareyan, launch publisher of Real Simple magazine and most recently president of Time Inc.'s Parenting Group, has been named president of Entertainment Weekly.
His predecessor, John Squires, was promoted to executive vice president of Time Inc. two months ago, along with former People Group president Nora McAniff.
Tetzeli, who has been with Fortune since 1990, says he won the Entertainment Weekly job partly on the strength of a memo he wrote for Squires and Time Inc. editor in chief Norman Pearlstine outlining his vision for the title.
Asked about the content of the memo, Tetzeli says, "I'd love to see Entertainment Weekly create more memorable feature stories that get people talking about the magazine a lot," but declines to get more specific.
It wasn't boredom that prompted him to seek out the new post; Tetzeli says the Fortune staff has been having a rollicking good time chasing down the corporate scandals of the past year and half.
"You couldn't ask for a better time to be covering business. There's something happening all the time."
Talk of Seymore's eventual exit took root early this year after Time Inc. editorial director John Huey replaced the managing editors of both Sports Illustrated and People.
The rumors gathered momentum in March when Seymore announced that he would be devoting part of his time to consulting on Time4 Magazines, the company's special-interest unit.
Over subsequent weeks he placed co-executive editor Peter Bonventre in charge of several issues, spurring talk of a "bake-off" between Bonventre and his counterpart, Richard Sanders.
Bonventre has now been named editorial director of the title, broadening his duties to include the development of new business-side ventures. Sanders, meanwhile, becomes the sole executive editor.
Entertainment Weekly's total paid circulation increased 6.1 percent to 1,635,623 in the first half of 2002 according to the Audit Bureau of Circulations. Single-copy sales for the period were up 2.8 percent to 95,644.
Year-to-date through August, Entertainment Weekly's ad pages are up 2.1 percent to 1,115.8 according to the Publishers Information Bureau. Ad revenue is up 9.1 percent to $129.7 million.
September 18, 2002© 2002 Media Life
-Jeff Bercovici is a staff writer for Media Life
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