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skinny on the NY Sun
Conservative dailyin April debut with 60K copies
By Jeff Bercovici
The clouds of secrecy shrouding the emerging New York Sun have lifted.
With just under four weeks to go before its debut, the people behind New York City's newest daily newspaper have finally revealed some key details of their plans -- for instance, that there's just under four weeks to go.
The Sun's first issue will arrive at newsstands and in homes on Tuesday, April 16.
Copies will sell for 50 cents at the newsstand and home delivery will cost $2.50 per week, with discounts for those who buy a 12-week subscriptions and pay by credit card.
Each issue of the Sun will be between 12 and 18 pages, with nine pages of editorial covering news, politics, international affairs, business, sports, opinion, arts and leisure.
The paper's initial distribution will be 60,000 copies, and it will be on sale at around 4,000 newsstands in New York. That circulation puts it at about half the size of the New York Press, the free conservative weekly, and a quarter the size of the Village Voice, another weekly.
The New York Times and The Wall Street Journal both have national daily circulations of over one million.
The open rate for a full-page ad in the Sun will be $4,000.
The Sun's editorial team is headed by two veterans of The Forward, the New York-based Jewish weekly newspaper, Seth Lipsky and his protégé, Ira Stoll. Lipsky founded The Forward but was forced out by the board of directors, which disliked his conservative political views. After following Lipsky out, Stoll founded SmarterTimes.com, a web site dedicated to pointing out errors of fact and evidence of political bias in The New York Times.
They have said that the Sun's editorial stance will be "neoconservative," and a list of contributors released yesterday certainly confirms that.
Among the editorial page contributors is Reagan speechwriter Peggy Noonan, a frequent Wall Street Journal contributor and author of "When Character Was King: A Memoir of Ronald Reagan" and "The Case Against Hillary Clinton."
There’s also R. Emmett Tyrell Jr., founding editor of The American Spectator, the conservative political magazine which made its name digging up dirt, authentic and otherwise, on President Clinton.
Tyrell will write a column on the presidency titled "The Bully Pulpit."
Other editorialists include John P. "Fipp" Avlon, chief speechwriter for ex-New York Mayor Rudolph Giuliani, and "outspoken conservative" Alicia Colon.
The paper will carry columns by Amity Shlaes, author of "The Greedy Hand: How Taxes Drive Americans Crazy and What To Do About It," who writes for the Financial Times, and Barbara Amiel, who writes for the Daily Telegraph of London. Amiel is married to Canadian newspaper baron Conrad Black, one of the Sun's investors.
The Sun’s features will include a column for bridge enthusiasts written by Bear Stearns chairman James E. Cayne and Michael Ledeen, a scholar at the American Enterprise Institute, a conservative think tank.
March 20, 2002 © 2002 Media Life
-Jeff Bercovici is a staff writer for Media Life.
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