CBS's 'CSI'


 Alicia Keys with her five Grammys


 CBS's 'Survivor: Marquesas'

 
CBS building on
its Thursday strength

'CSI' and 'Survivor' put it at No.2 among 18-49 set

By Kevin Downey

   CBS is proving just how strong it is, now that it’s finished sitting idly by as NBC’s Olympics rolled over the competition in the recently concluded February sweeps.
   The network kicked off an unusually competitive March with a trio of top-rated shows with last week’s Grammy Awards, the premiere of “Survivor: Marquesas,” and “CSI,” now the most-watched show on network primetime.
    Although CBS still fell behind NBC in the adult 18-49 demographic, it averaged a 4.7 rating, which is 21 percent better than it’s averaged this season.
    That was enough to give CBS a solid No. 2 rank for the week, with Fox trailing in third place by nearly a full rating point.
    NBC averaged a 5.3 in the demo for the week, followed by CBS. Fox had a 3.8, ABC had a 3.2, UPN had a 1.8, and the WB had a 1.6.
    Although the Grammy Awards' rating fell by 25 percent from last year, it still ranked No. 7 among adults 18-49 and was watched by nearly 19 million people.
   But it wasn’t CBS’s highest-rated show.
   That distinction went to “CSI."
    If there were any doubts as to “CSI’s” growing strength as a Thursday night hit show, one that will in all likelihood remain a fixture for years to come, they were put to rest by its 10.5 adult 18-49 rating last week.
    The show’s rating in the demo was 19 percent higher than the average for NBC’s “Will & Grace” and “Just Shoot Me.” And “CSI” was the No. 1 show in total viewers, with an audience of nearly 29 million.
    “Survivor: Marquesas,” while showing some indication of growing viewer disinterest, also proved to be an enduring hit for CBS.
    The fourth incarnation of the reality show ranked No. 6, with a 9.1 rating. That was about 21 percent below the average for NBC’s “Friends” and the premiere of “Leap of Faith,” which ranked No. 4 and lost 25 percent of its lead-in rating.
   The combination of CBS shows pushed its season-to-date rating up one-tenth of a point from the week before.
    NBC remains No. 1 with a 5.5 rating. Fox has a 4.3, CBS is up to a 3.9, while ABC has a 3.7. UPN has a 1.9 and the WB has a 1.6.


FEBRUARY SWEEPS--FINAL
RANKED ON HOUSEHOLDS
January 31-February 27, 2002

 

HOUSEHOLDS

PEOPLE 2+ ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR
NBC 14.9 15680 24 9.0 24230 22 8.9 11260 22
CBS 7.2 7620 11 4.0 10670 10 3.3 4150 8
FOX 7.0 7400 11 4.7 12660 11 5.5 7050 14
ABC 5.2 5440 8 3.0 8000 7 3.0 3840 8
UPN 2.7 2900 4 1.7 4530 4 2.0 2490 5
WB 2.4 2500 4 1.4 3680 3 1.6 2020 4
PAX 0.9 940 1 0.5 1280 1 0.3 430 1
Source: Nielsen Media Research

 

PRIMETIME AVERAGES BY NETWORK
 RANKED ON HOUSEHOLDS
Week Ending March 3, 2002

 

HOUSEHOLDS

PERSONS 2+ ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR
CBS 9.1 9570 15 5.2 14050 13 4.7 6000 12
NBC 8.9 9400 14 5.0 13390 13 5.3 6710 14
ABC 5.8 6130 9 3.3 8920 8 3.2 4070 8
FOX 5.2 5510 8 3.2 8540 8 3.8 4840 10
WB 2.5 2630 4 1.5 3930 4 1.6 2090 4
UPN 2.5 2630 4 1.5 4000 4 1.8 2240 4
PAX 0.9 1000 2 0.5 1390 1 0.4 450 1
Source: Nielsen Media Research

 

SEASON-TO-DATE
 PRIMETIME AVERAGES BY NETWORK
 RANKED ON HOUSEHOLDS
 Sept. 24, 2001 through Mar. 3, 2002

 

HOUSEHOLDS

PERSONS 2+

ADULTS 18-49

Net

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR

Rtg
%

(000)

SHR
NBC 9.2 9710 15 5.2 14150 13 5.5 6940 14
CBS 8.1 8570 13 4.5 12240 12 3.9 4910 10
ABC 6.5 6890 11 3.7 10030 10 3.7 4760 10
FOX 6.2 6490 10 3.7 9960 9 4.3 5450 11
UPN 2.8 2950 4 1.7 4520 4 1.9 2480 5
WB 2.5 2630 4 1.4 3820 3 1.6 2060 4
PAX 0.9 960 1 0.5 1300 1 0.3 440 1
Source: Nielsen Media Research

 

NETWORK TV
RANKED ON HOUSEHOLDS
 Week Ending March 3, 2002

 

 

 

HOUSEHOLDS

PERSONS 2+

#

PROGRAMS

Net

Rtg%

Shr

(000)

#

Rtg%

(000)
1 FRIENDS NBC 17.4 27 18346 2 10.2 27524
2 CSI CBS 17.1 26 18070 1 10.6 28741
3 E.R. NBC 16.3 27 17157 3 9.2 24896
4 EVERYBODY LOVES RAYMOND CBS 14.0 21 14756 5 8.3 22478
4 LEAP OF FAITH NBC 14.0 21 14719 6 7.7 20759
6 SURVIVOR: MARQUESAS CBS 13.0 20 13734 4 8.6 23185
7 LAW AND ORDER NBC 12.3 20 12941 9 6.6 17902
8 WILL & GRACE NBC 12.1 18 12801 8 6.7 18174
9 GRAMMY AWARDS CBS 11.9 19 12520 7 7.0 18956
10 60 MINUTES CBS 11.6 19 12221 13 6.2 16858
11 FRASIER NBC 11.4 17 12029 9 6.6 17777
12 BECKER CBS 11.2 17 11866 11 6.5 17463
13 WEST WING NBC 11.0 16 11576 15 6.1 16359
14 JAG CBS 10.9 17 11544 12 6.3 17117
15 WATCHING ELLIE NBC 10.8 16 11411 13 6.2 16707
16 LAW AND ORDER:SVU NBC 10.7 19 11259 16 5.9 15826
17 JUST SHOOT ME NBC 10.4 16 11017 17 5.7 15419
18 JUDGING AMY CBS 10.1 17 10634 18 5.4 14609
19 DATELINE FRI NBC 9.4 17 9950 23 5.0 13439
20 FRASIER 8PM NBC 9.1 14 9599 23 5.0 13435
21 GUARDIAN, THE CBS 9.0 13 9515 20 5.2 13957
21 KING OF QUEENS CBS 9.0 14 9488 20 5.2 14070
23 CROSSING JORDAN NBC 8.9 15 9406 26 4.9 13162
23 YES, DEAR CBS 8.9 13 9407 19 5.3 14219
25 DATELINE NBC-TUE NBC 8.3 14 8791 33 4.3 11535
25 SCRUBS NBC 8.3 12 8777 28 4.7 12564
Source: Nielsen Media Research

 

CABLE TV
RANKED ON HOUSEHOLDS
 Week Ending Feb. 24, 2002
BASIC CABLE
     

House-
holds

 House- holds

Persons 2+

#

PROGRAM NAME

 Net

(000)

 Rtg %  (000)
1 WWF ENTERTAINMENT (WWF RAW ZONE) TNN 4222 4.0 6958
2 WWF ENTERTAINMENT (WWF RAW) TNN 3694 3.5 6367
3 SUPERSTATION SUN SHOWCASE (UNFORGIVEN) TBS 3524 3.3 5061
4 SUNDAY MOVIE II (LOVE, LIES & MURDER, PT.II) LIF 2855 2.7 4300
5 SPONGEBOB NICK 2848 2.7 4443
6 PRIME MOVIE (TO LOVE, HONOR & DECEIVE) LIF 2727 2.6 3524
7 OLYMPICS PRIMETIME CNBC 2612 2.5 3993
8 SPONGEBOB NICK 2555 2.4 4078
9 FAIRLY ODD PARENTS NICK 2533 2.4 3683
10 FAIRLY ODD PARENTS NICK 2504 2.4 3674
11 STRONG MEDICINE LIF 2475 2.3 3530
12 RUGRATS NICK 2462 2.3 3723
13 RUGRATS NICK 2444 2.3 3866
14 OLYMPICS PRIMETIME CNBC 2439 2.3 3756
15 HEY ARNOLD NICK 2430 2.3 3866

PAY CABLE 
     

House-
holds

 House- holds

Persons 2+

#

PROGRAM NAME

 Net

(000)

 Rtg %

(000)
1 3000 MILES TO GRACELAND HBO 2553 2.4 3659
2 OZ(S)-02/24/2002 HBO 2413 2.3 3590
3 SOPRANOS, THE HBO 2154 2.0 2875
4 HBO BAD: 2/23/02 HBO 2021 1.9 2756
5 HBO BAD: 2/23/02 HBO 1935 1.8 2860

Total U.S. ratings and household projections are based on 105.5 million TV homes.
Source: Nielsen Media Research

 

SYNDICATION
 RANKED ON HOUSEHOLDS
 Week Ending Feb. 17, 2002

 

    

Households

Households

#

PROGRAM NAME

Syndicator

 Rtg % (000)
1 WHEEL OF FORTUNE KIN 9.7 10251
2 JEOPARDY KIN 8.2 8649
3 FRIENDS-SYN (AT) WB 7.2 7640
4 SEINFELD (AT) CTS 6.2 6535
5 EVRY LVS RAYMOND-SYN (AT) KIN 6.0 6312
6 ENTERTAINMENT TONIGHT(AT) PRM 5.7 6021
7 OPRAH WINFREY SHOW (AT) KIN 5.6 5961
7 JUDGE JUDY (AT) PRM 5.6 5887
9 SEINFELD-WKND (AT) CTS 5.3 5606
9 WHEEL OF FORTUNE WKND KIN 5.3 5560
Source: Nielsen Media Research

 

SPANISH-LANGUAGE TELEVISION
 RANKED ON HOUSEHOLDS
 Week Ending March 3, 2002

#

PROGRAMS

Net

NHTI*
Rtg%

Projection
(000)
1 AMIGAS Y RIVALES-MON UNV 29.7 3034
2 AMIGAS Y RIVALES-TUE UNV 28.6 2913
3 AMIGAS Y RIVALES-THU UNV 27.9 2844
4 AMIGAS Y RIVALES-WED UNV 26.6 2715
5 SALOME MON UNV 25.7 2624
6 AMIGAS Y RIVALES-FRI UNV 25.3 2581
7 SALOME TUE UNV 23.6 2407
8 INTRUSA TUE UNV 23.3 2378
9 INTRUSA THU UNV 23.2 2366
10 SALOME FRI UNV 22.5 2293
11 CRISTINA-MON UNV 22.0 2246
11 INTRUSA FRI UNV 22.0 2246
13 SALOME THU UNV 21.7 2214
13 INTRUSA WED UNV 21.7 2210
15 INTRUSA MON UNV 21.5 2195
16 SALOME WED UNV 21.3 2170
17 SABADO GIGANTE-SAT UNV 17.3 1769
18 DON FRANCISCO PRESENTA-WE UNV 17.2 1759
19 PICA Y SE EXTIENDE THU UNV 16.9 1722
20 AQUI Y AHORA-TUE UNV 15.0 1525

SPANISH LANGUAGE CABLE NETWORKS

#

PROGRAMS

Net

NHTI
Rating

Projection
(000)
1 QUE LOCOS (SUN) GALA 0.9 91
1 FUTBOL-JUEVES GALA 0.9 87
3 FUTBOL-MIERCOLES GALA 0.8 86
4 BOXEO: EN ESTA ESQUINA GALA 0.7 69
5 EL CHAVO (FRI) GALA 0.6 62
5 VIDEO MIX (SUN) II GALA 0.6 58
* Nielsen Hispanic Television Index
NHTI ratings and projections are based on 10.2 million Hispanic TV homes in the U.S.
Source: Nielsen Media Research

 

NETWORK SPORTS
 RANKED ON HOUSEHOLDS
Week Ending Feb. 24, 2002

 

      

House-
holds

House-
holds

House-
holds

Persons 2+

#

PROGRAMS

Net

Episode

US Rtg%

Shr

 (000)

(000)
1 WNTR OLYM THU PRIME 2(S)-02/21/2002 NBC   26.8 41 28233 43311
2 WNTR OLYM TUE PRIME 2(S)-02/19/2002 NBC   22.3 34 23574 36739
3 WNTR OLYM WED PRIME 2(S)-02/20/2002 NBC   19.5 31 20555 31979
4 WNTR OLYM FRI PRIME 2(S)-02/22/2002 NBC   17.7 31 18658 29157
5 WNTR OLYM MON PRIME 2(S)-02/18/2002 NBC   17.1 26 18055 26482
6 WNTR OLYM SAT PRIME 3(S)-02/23/2002 NBC   15.7 27 16518 27071
7 WNTR OLYM SUNDAY PM 3(S)-02/24/2002 NBC   10.7 24 11315 17090
8 FOX NASCAR WINSTON CUP FOX SUBWAY 400 - ROCK-
INGHAM		 6.3 15 6621 10368
9 WNTR OLYM SAT PM 3(S)-02/23/2002 NBC   4.8 13 5072 6317
10 WWF SMACK-
DOWN!		 UPN   4.5 7 4713 7566
11 WNTR OLYM MONDAY PM 2(S)-02/18/2002 NBC   3.7 10 3919 4997
12 NBA BASKETBALL-SAT NBC SACRA-
MENTO AT DALLAS		 3.6 8 3761 4847
13 WNTR OLYM WED PM 2(S)-02/20/2002 NBC   3.5 10 3722 4435
14 WNTR OLYM FRIDAY PM 2(S)-02/22/2002 NBC   3.2 9 3355 3938
15 WNTR OLYM TUE PM 2(S)-02/19/2002 NBC   3.1 9 3265 3839
16 WNTR OLYM THUR PM 2(S)-02/21/2002 NBC   3.0 9 3215 3861
17 NBA BASKETBALL NBC LA LAKERS AT NEW YORK 2.8 8 2946 3709
18 FOX NASCAR BUSCH SERIES FOX BUSCH 200 PRES BY SUBWAY-ROCK 2.3 7 2423 3268
19 NCAA BASKETBALL-SUN-2 CBS ST. JOHN'S AT DUKE/KAN AT NEB 2.2 5 2333 2884
20 WORLD GOLF CHAMP-2/24(S)-02/24/2002 ABC ACCENT-
URE MATCH PLAY CHAMP		 2.0 4 2085 2763
21 WORLD GOLF CHAMP-2/23(S)-02/23/2002 ABC ACCENT-
URE MATCH PLAY CHAMP		 1.9 5 2023 2663
22 NCAA BASKETBALL-SUN CBS INDIANA AT MICH STATE 1.9 5 2009 2674
23 WNTR OLYM WED P RPLY 2(S)-02/20/2002 NBC   1.9 14 1979 2387
24 WNTR OLYM THU P RPLY 2(S)-02/21/2002 NBC   1.9 15 2031 2400
25 WNTR OLYM TUE P RPLY 2(S)-02/19/2002 NBC   1.8 14 1885 2175
26 WNTR OLYM SAT P RPLY 3(S)-02/23/2002 NBC   1.8 12 1851 2214
27 WNTR OLYM MON P RPLY 2(S)-02/18/2002 NBC   1.6 12 1716 1900
28 WNTR OLYM FRI P RPLY 2(S)-02/22/2002 NBC   1.6 11 1694 1807
29 NCAA BASKETBALL-SAT CBS ARK AT KENTUCKY/ NAVY AT ARMY 1.4 4 1496 1693
30 NCAA BASKETBALL-SAT 2/23 CBS FLA AT 'BAMA/ DEPAUL AT MEMPHIS 1.4 4 1456 1670
31 NCAA BASKETBALL-SAT-2 CBS UCLA AT STANFORD 1.4 3 1510 1991
32 NCAA BASKETBALL-SAT 2/23(B)-02/23/2002 CBS FLA AT 'BAMA/ DEPAUL AT MEMPHIS 1.3 4 1396 1609
33 NCAA BASKETBALL-SUN-1 CBS GEORGE-
TOWN AT SYRACUSE		 1.3 3 1333 1672
34 AUDI SENIOR CLSC(S)-02/22/2002 PAX   0.2 1 172 195
35 WAL-MART FLW TOUR PAX   0.1 0 119 179
Source: Nielsen Media Research

 

March 6, 2002 © 2002 Media Life

-Kevin Downey is a staff writer for Media Life.


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