|
|
by All-Star slump
Controversial game was also the least watched
By Kevin Downey
If television ratings were as predictable as they sometimes seem, Fox would be gloating over numbers for this year’s All-Star Game and its second straight week of knocking NBC out of first place in the coveted adult 18-49 demographic.
Instead, the network is settling for a tie with NBC as the highest-rated network.
At fault is the least-watched All-Star game ever, which will surely be remembered far longer for its abrupt end in an eleventh inning tie than for its poor ratings.
Still, the ratings will linger at least a year for hitting a new low.
The Major League Baseball game averaged a 9.5 household rating, which was good enough to rank No. 1 for the week, but was down 13.6 percent from last year and was down 6 percent from the previous low set in 2000, when the game averaged a 10.1 rating on NBC.
Fox doubled up the All-Star Game with a pre-show that pulled in an audience of 12.4 million, which together with the game and other top programs effectively pushed the network’s average audience up 22 percent from a week earlier, to 7.2 million.
The All-Star game itself, however, had its worst audience ever of just under 14.7 million.
While this year’s game is now the standard-bearer for how far those ratings can fall, the game at least gave Fox a boost against NBC and its dominating lineup of reality shows and highly-rated reruns.
Fox’s adult 18-49 rating, in fact, was up from a week earlier when NASCAR and hit shows, like “American Idol: The Search for a Superstar,” gave the network its first win of the summer.
Fox and NBC had a 2.9 rating. CBS had a 2.3, ABC had a 2.1, UPN had a 1.1 and the WB had a 0.9.
NBC had two of the highest rated shows in the demo with “Dog Eat Dog” and “Fear Factor,” which ranked No. 3 and No. 4, respectively. The shows only fell behind the All-Star game and CBS’s “CSI.”
The number of reality shows among the highest-rated should quell any discussions about the imminent demise of the genre.
Of the top 25 shows in the 18-49 demographic, eight were reality shows while another four were unscripted newsmagazines and sports programs.
Box office movies also held up well last week, relative to low summer ratings and low expectations for a genre that’s been fading from broadcast networks for years.
NBC and Fox did especially well among adults 18-49 with movies that are directly or indirectly linked to current box office hits.
NBC’s “Men In Black” on Saturday was tied at No. 8 for the week and was watched by an overall audience of nearly 9.4 million.
Fox’s “Jerry Maguire,” which stars "Minority Report's" Tom Cruise, ranked No. 11 in the 18-49 demographic.
Even ABC had a fairly strong performance from “The Horse Whisperer,” although the movie mostly attracted an older crowd.
The movie tied for No. 8 among households and was No. 6 in total viewers with an audience of 10.9 million, but only managed to rank No. 31 among adults 18-49.
CBS’s Sunday movie, “Holy Joe,” had an even more severe contrast between young and old viewers.
The movie ranked a low No. 49 in the 18-49 demographic but was No. 10 among households. That movie had an audience of 8.7 million.
CBS won the week in households with a 5.4 rating and 10 share to NBC’s 5.2/10. Fox had a 4.7/9, ABC had a 4.1/8, UPN had a 1.7/3 and the WB had a 1.5/3.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
CBS |
5.4 |
5700 |
10 |
2.9 |
7730 |
9 |
2.3 |
2940 |
8 |
|
NBC |
5.2 |
5430 |
10 |
2.8 |
7640 |
9 |
2.9 |
3670 |
9 |
|
FOX |
4.7 |
4930 |
9 |
2.7 |
7200 |
8 |
2.9 |
3630 |
10 |
|
ABC |
4.1 |
4370 |
8 |
2.3 |
6230 |
7 |
2.1 |
2620 |
7 |
|
UPN |
1.7 |
1800 |
3 |
1.0 |
2630 |
3 |
1.1 |
1400 |
4 |
|
WB |
1.5 |
1580 |
3 |
0.8 |
2250 |
3 |
0.9 |
1200 |
3 |
|
PAX |
0.7 |
730 |
1 |
0.4 |
970 |
1 |
0.2 |
290 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE* |
|||||||||
|
Households |
People 2+ |
Adults 18-49 |
|||||||
|
Network |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
NBC |
8.3 |
8730 |
14 |
4.7 |
12580 |
12 |
4.9 |
6230 |
14 |
|
CBS |
7.7 |
8130 |
13 |
4.3 |
11580 |
11 |
3.6 |
4570 |
10 |
|
ABC |
5.9 |
6230 |
10 |
3.3 |
9010 |
9 |
3.3 |
4220 |
9 |
|
FOX |
5.3 |
5640 |
9 |
3.2 |
8600 |
8 |
3.8 |
4780 |
10 |
|
UPN |
2.5 |
2660 |
4 |
1.5 |
4030 |
4 |
1.7 |
2190 |
5 |
|
WB |
2.3 |
2450 |
4 |
1.3 |
3530 |
3 |
1.5 |
1910 |
4 |
|
PAX |
0.9 |
920 |
1 |
0.5 |
1240 |
1 |
0.3 |
410 |
1 |
|
* Regular broadcast season
ended May 22, 2002 |
|||||||||
|
NETWORK TV |
||||||||
|
HOUSEHOLDS |
PERSONS 2+ |
|||||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|
1 |
FOX MLB ALL-STAR GAME(S) |
FOX |
9.5 |
17 |
10046 |
1 |
5.4 |
14653 |
|
2 |
CSI |
CBS |
8.8 |
16 |
9321 |
2 |
4.8 |
13044 |
|
3 |
EVERYBODY LOVES RAYMOND |
CBS |
8.1 |
14 |
8553 |
4 |
4.3 |
11638 |
|
4 |
FOX MLB ALL-STAR PRE(S) |
FOX |
8.0 |
15 |
8467 |
3 |
4.6 |
12427 |
|
5 |
LAW AND ORDER |
NBC |
7.9 |
14 |
8342 |
5 |
4.2 |
11340 |
|
6 |
60 MINUTES |
CBS |
7.4 |
16 |
7769 |
6 |
4.0 |
10797 |
|
7 |
BECKER |
CBS |
7.2 |
12 |
7584 |
8 |
3.8 |
10169 |
|
8 |
48 HOURS-MONDAY |
CBS |
7.1 |
12 |
7490 |
8 |
3.8 |
10244 |
|
8 |
ABC MONDAY NIGHT MOVIE ("The Horse Whisperer") |
ABC |
7.1 |
12 |
7443 |
6 |
4.0 |
10907 |
|
10 |
CBS SUNDAY MOVIE ("Holy Joe") |
CBS |
6.2 |
11 |
6537 |
17 |
3.2 |
8732 |
|
10 |
DATELINE NBC-TUE |
NBC |
6.2 |
11 |
6534 |
19 |
3.1 |
8356 |
|
10 |
LAW AND ORDER:SVU |
NBC |
6.2 |
12 |
6513 |
17 |
3.2 |
8649 |
|
13 |
DOG EAT DOG |
NBC |
6.1 |
10 |
6469 |
10 |
3.7 |
10099 |
|
14 |
60 MINUTES II |
CBS |
6.0 |
12 |
6372 |
19 |
3.1 |
8377 |
|
14 |
BIG BROTHER 3-WED |
CBS |
6.0 |
11 |
6377 |
12 |
3.4 |
9192 |
|
16 |
LAW AND ORDER:CRIM INTENT |
NBC |
5.8 |
10 |
6155 |
13 |
3.3 |
8805 |
|
16 |
NBC SATURDAY NIGHT MOVIES ("Men in Black") |
NBC |
5.8 |
12 |
6138 |
11 |
3.5 |
9393 |
|
16 |
PRIMETIME THURSDAY |
ABC |
5.8 |
11 |
6129 |
19 |
3.1 |
8341 |
|
19 |
CRIME AND PUNISHMENT |
NBC |
5.7 |
10 |
6022 |
13 |
3.3 |
8811 |
|
19 |
FRIENDS |
NBC |
5.7 |
11 |
6047 |
22 |
3.0 |
7996 |
|
21 |
YES, DEAR |
CBS |
5.6 |
10 |
5873 |
25 |
2.9 |
7768 |
|
22 |
20/20-FRI |
ABC |
5.5 |
11 |
5783 |
22 |
3.0 |
8003 |
|
22 |
FEAR FACTOR |
NBC |
5.5 |
10 |
5763 |
13 |
3.3 |
8992 |
|
22 |
JAG |
CBS |
5.5 |
10 |
5787 |
28 |
2.8 |
7576 |
|
25 |
AMERICAN IDOL-WEDNESDAY |
FOX |
5.4 |
9 |
5681 |
13 |
3.3 |
8965 |
|
25 |
JUDGING AMY |
CBS |
5.4 |
9 |
5662 |
28 |
2.8 |
7567 |
|
25 |
KING OF QUEENS |
CBS |
5.4 |
10 |
5663 |
28 |
2.8 |
7532 |
|
25 |
TONIGHT W/LENO:10TH ANNIV(S) |
NBC |
5.4 |
10 |
5686 |
22 |
3.0 |
8007 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
Households |
Persons 2+ |
||||
|
# |
PROGRAM NAME |
NET |
(000) |
Rtg% |
(000) |
|
1 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3298 |
3.1 |
5636 |
|
2 |
AUSTIN POWERS:SPY SHAGGED |
TBS |
3030 |
2.9 |
4808 |
|
3 |
SPONGEBOB |
NICK |
2936 |
2.8 |
4553 |
|
4 |
SPONGEBOB |
NICK |
2840 |
2.7 |
4465 |
|
5 |
SPONGEBOB |
NICK |
2762 |
2.6 |
3911 |
|
6 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
2752 |
2.6 |
4689 |
|
7 |
SPONGEBOB |
NICK |
2748 |
2.6 |
4150 |
|
8 |
SPONGEBOB |
NICK |
2719 |
2.6 |
4108 |
|
9 |
SPONGEBOB |
NICK |
2675 |
2.5 |
4004 |
|
10 |
REAL WORLD XI |
MTV |
2596 |
2.5 |
3391 |
|
11 |
AUSTIN POWERS:SPY SHAGGED |
TBS |
2545 |
2.4 |
4019 |
|
12 |
DEAD ZONE, THE |
USA |
2470 |
2.3 |
3960 |
|
13 |
SPONGEBOB |
NICK |
2442 |
2.3 |
3858 |
|
14 |
SUNDAY MOVIE IV (LOVE ON THE LAND, PT.II) |
LIF |
2413 |
2.3 |
3204 |
|
15 |
HEY ARNOLD |
NICK |
2395 |
2.3 |
3545 |
|
PAY CABLE |
|||||
|
Households |
Persons 2+ |
||||
|
# |
PROGRAM NAME |
NET |
(000) |
Rtg% |
(000) |
|
1 |
SEX AND THE CITY(S)-7/7 |
HBO |
2285 |
2.2 |
2985 |
|
2 |
WIRE, THE |
HBO |
2160 |
2.0 |
2982 |
|
3 |
ARLISS(S)-7/7 |
HBO |
1924 |
1.8 |
2623 |
|
4 |
SIX FEET UNDER |
HBO |
1774 |
1.7 |
2438 |
|
5 |
WIRE, THE |
HBO |
1528 |
1.4 |
2037 |
|
Total
U.S. ratings and household projections are based on 105.5 million TV
homes. |
|||||
|
SYNDICATION |
||||
|
SYNDICATED PROGRAMS |
Households |
|||
|
# |
PROGRAMS |
Syndicator |
US Rtg% |
(000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
7.5 |
7958 |
|
2 |
JEOPARDY |
KIN |
6.5 |
6848 |
|
3 |
FRIENDS-SYN (AT) |
WB |
6.4 |
6768 |
|
4 |
SEINFELD (AT) |
CTS |
5.6 |
5935 |
|
5 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.5 |
5834 |
|
6 |
JUDGE JUDY (AT) |
PRM |
5.3 |
5555 |
|
7 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.1 |
5404 |
|
8 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.0 |
5252 |
|
9 |
SEINFELD-WKND (AT) |
CTS |
4.6 |
4881 |
|
10 |
ENTERTAINMENT TONIGHT WKD |
PRM |
3.7 |
3913 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
3.7 |
3861 |
|
Source: Nielsen Media Research |
||||
|
SPANISH-LANGUAGE
TELEVISION |
||||
|
NHTI* |
Projection |
|||
|
# |
PROGRAMS |
Net |
Rtg% |
(000) |
|
1 |
PRIVILEGIO DE AMAR-WED |
UNI |
25.1 |
2558 |
|
2 |
SALOME WED |
UNI |
25.0 |
2546 |
|
3 |
SALOME THU |
UNI |
24.8 |
2528 |
|
4 |
PRIVILEGIO DE AMAR-THU |
UNI |
24.7 |
2517 |
|
5 |
PRIVILEGIO DE AMAR-TUE |
UNI |
24.5 |
2495 |
|
6 |
SALOME TUE |
UNI |
23.7 |
2421 |
|
7 |
PRIVILEGIO DE AMAR-MON |
UNI |
23.5 |
2399 |
|
8 |
SALOME FRI |
UNI |
22.8 |
2330 |
|
9 |
PRIVILEGIO DE AMAR-FRI |
UNI |
22.6 |
2307 |
|
9 |
SALOME MON |
UNI |
22.6 |
2303 |
|
11 |
CRISTINA-MON |
UNI |
18.8 |
1920 |
|
12 |
JUEGO DE LA VIDA-TUE |
UNI |
18.6 |
1898 |
|
13 |
JUEGO DE LA VIDA-THU |
UNI |
18.4 |
1880 |
|
14 |
DON FRANCISCO PRESENTA-WE |
UNI |
18.1 |
1843 |
|
15 |
JUEGO DE LA VIDA-WED |
UNI |
17.8 |
1818 |
|
16 |
JUEGO DE LA VIDA-MON |
UNI |
17.5 |
1785 |
|
17 |
JUEGO DE LA VIDA-FRI |
UNI |
16.5 |
1686 |
|
18 |
CASOS VIDA R: ED. ESP FRI |
UNI |
16.4 |
1668 |
|
19 |
PICA Y SE EXTIENDE THU |
UNI |
15.9 |
1626 |
|
20 |
AQUI Y AHORA-TUE |
UNI |
14.6 |
1489 |
|
* Nielsen Hispanic Television Index; ratings based on 10.2
million Hispanic TV homes. |
||||
|
NETWORK SPORTS |
|||||||
|
|
Households |
Persons 2+ |
|||||
|
# |
PROGRAMS |
Net |
Episode |
US Rtg% |
Shr |
(000) |
(000) |
|
1 |
PEPSI 400(S)-7/6 |
FOX |
5.2 |
12 |
5537 |
8551 |
|
|
2 |
WIMBLEDON TENNIS-SAT(S)-7/6 |
NBC |
3.4 |
12 |
3631 |
4554 |
|
|
3 |
FOX SATURDAY BASEBALL |
FOX |
VAR. |
2.6 |
8 |
2729 |
3549 |
|
4 |
WIMBLEDON TENNIS-SUN(S)-7/7 |
NBC |
2.4 |
8 |
2578 |
3212 |
|
|
5 |
US WOMENS OPEN-SUN(S)-7/7 |
NBC |
2.1 |
5 |
2189 |
2838 |
|
|
6 |
ADVIL WESTERN OPEN-SUN(S)-7/7 |
ABC |
2.0 |
5 |
2137 |
2625 |
|
|
7 |
WIMBLEDON TENNIS-THU(S)-7/4 |
NBC |
2.0 |
6 |
2097 |
2623 |
|
|
8 |
WWE SMACKDOWN! - 7/4(S)-7/4 |
UPN |
2.0 |
5 |
2077 |
3261 |
|
|
9 |
US WOMENS OPEN-SAT(S)-7/6 |
NBC |
1.9 |
6 |
1991 |
2436 |
|
|
10 |
WIMBLEDON TENNIS-MON(S)-7/1 |
NBC |
1.8 |
6 |
1873 |
2182 |
|
|
11 |
WIMBLEDON TENNIS-FRI(S)-7/5 |
NBC |
1.8 |
6 |
1861 |
2375 |
|
|
12 |
ADVIL WESTERN OPEN-SAT(S)-7/6 |
ABC |
1.7 |
5 |
1821 |
2351 |
|
|
13 |
WIMBLEDON TENNIS-TUE(S)-7/2 |
NBC |
1.7 |
6 |
1756 |
2130 |
|
|
14 |
WIMBLEDON TENNIS-WED(S)-7/3 |
NBC |
1.7 |
6 |
1845 |
2189 |
|
|
15 |
KANSAS CITY INDY 200(S)-7/7 |
ABC |
1.2 |
3 |
1237 |
1662 |
|
|
16 |
CBS SPORTS SPECTACULAR-SA |
CBS |
NTRA CHAMP. SERIES- III |
1.1 |
3 |
1155 |
1369 |
|
17 |
CBS AUTO RACING:CART FEDX |
CBS |
CART INDY TORONTO |
0.9 |
3 |
987 |
1190 |
|
18 |
CBS AUTO RACING:AMR LEMNS(S)-7/7 |
CBS |
ROAD AMERICA 500 |
0.9 |
2 |
996 |
1225 |
|
19 |
WUSA WOMENS SOCCER |
PAX |
BOSTON AT SAN DIEGO |
0.1 |
0 |
97 |
156 |
|
Source: Nielsen Media Research |
|||||||
July 17, 2002© 2002 Media Life
-Kevin Downey is a staff writer for Media Life
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