|
|
and CBS slipping
Eases on ahead with end of 'Survivor' and 'MNF'
By Kevin Downey
It was assumed NBC’s hold on America's TV audience would tighten once "Monday Night Football" ended on ABC and "Survivor" wrapped up on CBS.
It has indeed, and at the expense of those two rivals, especially ABC.
The network’s 5.9 adult 18-49 rating last week was more than one full point ahead of CBS’s 4.8, nearly two points ahead of Fox’s 4.0, and almost three rating points ahead of ABC’s 3.1.
NBC was helped a bit by the 23.5 million people who tuned into the "Golden Globes," making it the fifth-most-watched program.
But the main reason for NBC’s dominance is the struggles taking place over at ABC and CBS with the conclusion of football and the one-month hiatus for "Survivor" until "Marquesas" debuts.
The loss was most damaging to ABC, which has been struggling in last place among the Big Four networks for much of the season.
Its 18-49 rating is down 37 percent compared to the week before, and it’s about 21 percent lower than ABC’s average this season.
ABC’s problems have been widely discussed since "Millionaire" started to wane last year. Most of the network’s troubles stem from failing to produce new hits.
The lack of hits was embarrassingly obvious last week.
ABC only had one show among the top 25 in household ratings, with "NYPD Blue" at No. 25.
The loss of "Survivor: Africa" was felt at CBS, but the network at least had football playoff games to propel its 18-49 rating, which was actually one-tenth of a point ahead of the week before.
The AFC divisional playoff between Oakland and New England was the second-most-watched show last week, with just under 29 million viewers.
And CBS’s "CSI" continued to dominate the Thursday at 9 p.m. hour against NBC’s "Will & Grace" and "Just Shoot Me." The second-year drama, which is likely to spawn a spin-off next season, was watched by more than 24 million viewers, or about 45 percent more than NBC’s lineup.
CBS also did relatively well with a special preview of its new Supreme Court drama, "First Monday," which ranked No. 17 among all shows. Its regular Friday episode did not make the top-25.
But CBS’s loss of "Survivor," which was replaced with a special about the "Africa" cast, helped NBC.
The audience for "Friends," already the season’s most-watched series, went up nearly 15 percent compared to the previous week and was watched by more than 29 million viewers.
All of NBC’s Thursday shows were among the week’s most-watched, as were some of its Monday, Wednesday, and Friday dramas.
NBC is holding its lead in the adult 18-49 demographic for the season with a 4.7 rating to CBS and Fox’s 4.0, and ABC’s 3.9. UPN has a 2, and the WB has a 1.6.
CBS leads among household ratings with an 8.3 and 14 share.
NBC has an 8.0/13, ABC has a 6.9/11, Fox has a 6.0/10, UPN has a 2.8/4, and the WB has a 2.5/4.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ | ADULTS 18-49 | ||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
9.8 |
10360 |
16 |
5.6 |
15020 |
14 |
4.8 |
6130 |
12 |
|
NBC |
9.3 |
9790 |
15 |
5.3 |
14220 |
13 |
5.9 |
7520 |
15 |
|
ABC |
5.7 |
6010 |
9 |
3.3 |
8900 |
8 |
3.1 |
3970 |
8 |
|
FOX |
5.5 |
5760 |
9 |
3.2 |
8660 |
8 |
4.0 |
5140 |
10 |
|
UPN |
2.5 |
2670 |
4 |
1.5 |
4170 |
4 |
1.9 |
2350 |
5 |
|
WB |
2.4 |
2540 |
4 |
1.4 |
3720 |
3 |
1.7 |
2150 |
4 |
|
PAX |
0.9 |
950 |
1 |
0.5 |
1290 |
1 |
0.4 |
450 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
8.3 |
8800 |
14 |
4.7 |
12640 |
12 |
4.0 |
5140 |
11 |
|
NBC |
8.0 |
8450 |
13 |
4.5 |
12030 |
12 |
4.7 |
6030 |
13 |
|
ABC |
6.9 |
7260 |
11 |
3.9 |
10520 |
10 |
3.9 |
4980 |
10 |
|
FOX |
6.0 |
6340 |
10 |
3.5 |
9420 |
9 |
4.0 |
5080 |
11 |
|
UPN |
2.8 |
2960 |
4 |
1.7 |
4520 |
4 |
2.0 |
2490 |
5 |
|
WB |
2.5 |
2660 |
4 |
1.4 |
3850 |
4 |
1.6 |
2070 |
4 |
|
PAX |
0.9 |
960 |
1 |
0.5 |
1300 |
1 |
0.3 |
440 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
NETWORK TV |
||||||||
|
|
|
|
HOUSEHOLDS |
PERSONS 2+ |
||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
FRIENDS |
NBC |
17.5 |
27 |
18445 |
1 |
10.8 |
29235 |
|
2 |
AFC DIVISIONAL PLAYOFF- SA (Oakland vs. New England) |
CBS |
17.4 |
29 |
18375 |
2 |
10.6 |
28723 |
|
3 |
ER |
NBC |
16.8 |
27 |
17704 |
3 |
9.7 |
26142 |
|
4 |
CSI |
CBS |
14.9 |
22 |
15685 |
4 |
8.9 |
24073 |
|
4 |
GOLDEN GLOBE AWARDS |
NBC |
14.9 |
23 |
15718 |
5 |
8.7 |
23451 |
|
6 |
LAW AND ORDER |
NBC |
14.0 |
24 |
14785 |
6 |
7.8 |
21173 |
|
7 |
EVERYBODY LOVES RAYMOND |
CBS |
13.4 |
20 |
14174 |
6 |
7.8 |
21062 |
|
8 |
WILL & GRACE-SPL. |
NBC |
12.8 |
19 |
13484 |
8 |
7.5 |
20308 |
|
9 |
WEST WING |
NBC |
12.5 |
19 |
13230 |
9 |
7.1 |
19053 |
|
10 |
JAG |
CBS |
11.8 |
18 |
12422 |
10 |
6.7 |
18116 |
|
11 |
BECKER |
CBS |
11.6 |
17 |
12199 |
11 |
6.5 |
17647 |
|
12 |
WILL & GRACE |
NBC |
11.1 |
17 |
11729 |
11 |
6.5 |
17601 |
|
13 |
LAW AND ORDER: SVU |
NBC |
10.8 |
19 |
11381 |
14 |
5.9 |
16032 |
|
14 |
FOX NFC PLAYOFF- SU PST GM (Green Bay vs. St. Louis) |
FOX |
10.6 |
18 |
11178 |
13 |
6.2 |
16853 |
|
15 |
JUDGING AMY |
CBS |
10.0 |
17 |
10530 |
19 |
5.3 |
14360 |
|
15 |
JUST SHOOT ME |
NBC |
10.0 |
15 |
10505 |
15 |
5.8 |
15519 |
|
17 |
60 MINUTES |
CBS |
9.7 |
16 |
10213 |
21 |
5.1 |
13744 |
|
17 |
FIRST MONDAY- SP |
CBS |
9.7 |
14 |
10235 |
17 |
5.4 |
14488 |
|
19 |
KING OF QUEENS |
CBS |
9.5 |
15 |
9996 |
16 |
5.5 |
14842 |
|
20 |
YES, DEAR |
CBS |
9.2 |
14 |
9681 |
17 |
5.4 |
14671 |
|
21 |
FRASIER |
NBC |
9.0 |
13 |
9457 |
21 |
5.1 |
13779 |
|
22 |
SURVIVOR: BACK FROM AFRICA |
CBS |
8.9 |
13 |
9339 |
20 |
5.2 |
14118 |
|
23 |
CBS SUNDAY MOVIE ("The President's Man") |
CBS |
8.7 |
14 |
9214 |
23 |
4.8 |
13075 |
|
23 |
CROSSING JORDAN |
NBC |
8.7 |
14 |
9185 |
24 |
4.7 |
12758 |
|
25 |
NYPD BLUE |
ABC |
8.5 |
13 |
8960 |
25 |
4.6 |
12489 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
| BASIC CABLE | |||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % | (000) |
|
1 |
WWF ENTERTAINMENT (WWF RAW ZONE) |
TNN |
4439 |
4.2 |
6948 |
|
2 |
WWF ENTERTAINMENT (WWF RAW) |
TNN |
3876 |
3.7 |
6320 |
|
3 |
U.S FIGURE SKATING CHAMP |
FAM |
2897 |
2.7 |
4155 |
|
4 |
SUPERSTATION SUN SHOWCASE (MONEY TALKS) |
TBS |
2554 |
2.4 |
4033 |
|
5 |
SPONGEBOB |
NICK |
2439 |
2.3 |
3876 |
|
6 |
MUMMY, THE(S)-01/13/2002 |
TNT |
2384 |
2.3 |
3809 |
|
7 |
RUGRATS |
NICK |
2344 |
2.2 |
3711 |
|
8 |
THE DIVISION |
LIF |
2309 |
2.2 |
2940 |
|
9 |
ANALYZE THIS(S)-01/11/2002 |
TNT |
2284 |
2.2 |
3489 |
|
10 |
SPONGEBOB |
NICK |
2269 |
2.2 |
3602 |
|
11 |
MOTORCYCLE MANIA(S)-01/13/2002 |
DISC |
2260 |
2.1 |
3483 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
2219 |
2.1 |
3371 |
|
13 |
SPONGEBOB |
NICK |
2212 |
2.1 |
3471 |
|
14 |
A&E ORIGINAL MOVIE PRES. (THE MAGNIFICENT AMBERSONS) |
AEN |
2189 |
2.1 |
2694 |
|
15 |
SUNDAY MOVIE I (KILLING MR. GRIFFIN) |
LIF |
2184 |
2.1 |
2987 |
|
PAY CABLE |
|||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % |
(000) |
|
1 |
SEX AND THE CITY(S)-01/13/2002 |
HBO |
4473 |
4.2 |
6805 |
|
2 |
WEDDING PLANNER, THE |
HBO |
3043 |
2.9 |
4667 |
|
3 |
CAST AWAY |
HBO |
2620 |
2.5 |
3582 |
|
4 |
SOPRANOS, THE |
HBO |
2529 |
2.4 |
3769 |
|
5 |
OZ(S) - 01/13/2002 |
HBO |
2278 |
2.2 |
3451 |
|
Total U.S. ratings and household projections are based on
105.5 million TV homes. |
|||||
|
SYNDICATION |
||||
|
|
Households |
Households |
||
|
# |
PROGRAM NAME |
Syndicator |
Rtg % | (000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
9.8 |
10382 |
|
2 |
JEOPARDY |
KIN |
8.4 |
8812 |
|
3 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
6.9 |
7256 |
|
4 |
FRIENDS-SYN (AT) |
WB |
6.6 |
7002 |
|
5 |
JUDGE JUDY (AT) |
PRM |
6.2 |
6513 |
|
6 |
SEINFELD-WKND (AT) |
CTS |
6.1 |
6425 |
|
7 |
SEINFELD (AT) |
CTS |
6.0 |
6372 |
|
8 |
ESPN NFL REGULAR SEASON |
ESP |
5.7 |
5975 |
|
9 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.4 |
5719 |
|
10 |
EVRYBDY LVS RAYMOND-SYN |
KIN |
5.3 |
5566 |
|
Source: Nielsen Media Research |
||||
|
NETWORK
SPORTS |
||||||
|
NETWORK TV |
House- |
House- |
House- |
|||
|
# |
PROGRAMS |
Net |
Sport |
US Rtg% |
Shr |
(000) |
|
1 |
AFC WILDCARD PLAYOFF- BALTIMORE AT MIAMI |
CBS |
NFL |
16.8 |
32 |
17775 |
|
2 |
FOX NFC WILDCARD GAME-SAN FRAN @ G BAY |
FOX |
NFL |
16.8 |
38 |
17705 |
|
3 |
AFC/NFC PLAYOFF GM2-NY JETS AT OAKLAND |
ABC |
NFL |
13.9 |
24 |
14686 |
|
4 |
AFC/NFC PLAYOFF GM1-TAMPA BAY @ PHIL |
ABC |
NFL |
13.1 |
28 |
13771 |
|
5 |
NFL MONDAY NIGHT FOOTBALL- MINN @ BALTIMORE |
ABC |
NFL |
12.3 |
20 |
13025 |
|
6 |
AFC/NFC POST GUN GM 1 |
ABC |
NFL |
12.1 |
23 |
12769 |
|
7 |
AFC/NFC SHOWCASE 2 |
ABC |
NFL |
11.8 |
22 |
12489 |
|
8 |
FOX NFC WILDCARD POST GME-SAN FRAN @ G BAY |
FOX |
NFL |
11.1 |
24 |
11730 |
|
9 |
AFC/NFC MID POST GAME |
ABC |
NFL |
11.1 |
21 |
11721 |
|
10 |
AFC/NFC POST GUN GM 2 |
ABC |
NFL |
10.7 |
19 |
11238 |
|
CABLE TV |
House- |
House- |
House- |
|||
|
# |
PROGRAMS |
Net |
Sport |
US Rtg% |
Shr |
(000) |
|
1 |
U.S FIGURE SKATING CHAMP |
FAM |
FIGURE SKATING |
2.7 |
6 |
2897 |
|
2 |
NFL COUNTDOWN |
ESPN |
NFL |
1.8 |
6 |
1929 |
|
3 |
US FIG SKATG CHAMPS-PRS& LADIES SHRT PRGM |
ESPN |
FIGURE SKATING |
1.7 |
4 |
1806 |
|
4 |
SPORTS- |
ESPN |
ANTHOL- |
1.3 |
4 |
1388 |
|
5 |
MONDAY NIGHT COUNTDOWN |
ESPN |
NFL |
1.3 |
2 |
1333 |
|
6 |
NFL PRIME TIME |
ESPN |
NFL |
1.2 |
2 |
1256 |
|
7 |
SPORTS- |
ESPN |
ANTHOL- |
1.1 |
3 |
1142 |
|
8 |
PGA GOLF -SONY OPEN/FINAL RD |
ESPN |
PGA |
1.1 |
2 |
1142 |
|
9 |
NFL COUNTDOWN |
ESPN |
NFL |
1.1 |
4 |
1135 |
|
10 |
COLL BASK REGLR SEASON-VA/N CAROLINA |
ESPN |
NCAA BASKET- |
1.0 |
3 |
1053 |
|
Source: Nielsen Media Research |
||||||
|
SPANISH-LANGUAGE
TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection (000) |
|
1 |
AMIGAS Y RIVALES-TUE |
UNV |
28.0 |
2859 |
|
2 |
AMIGAS Y RIVALES-FRI |
UNV |
27.7 |
2825 |
|
3 |
AMIGAS Y RIVALES-WED |
UNV |
27.6 |
2815 |
|
4 |
AMIGAS Y RIVALES-THU |
UNV |
27.2 |
2773 |
|
5 |
AMIGAS Y RIVALES-MON |
UNV |
26.8 |
2730 |
|
6 |
DERECHO DE NACER-FRI |
UNV |
25.4 |
2588 |
|
7 |
DERECHO DE NACER-WED |
UNV |
24.6 |
2509 |
|
8 |
DERECHO DE NACER-TUE |
UNV |
24.1 |
2460 |
|
9 |
INTRUSA TUE |
UNV |
23.8 |
2429 |
|
10 |
INTRUSA WED |
UNV |
23.2 |
2369 |
|
11 |
DERECHO DE NACER-THU |
UNV |
22.4 |
2287 |
|
12 |
DERECHO DE NACER-MON |
UNV |
22.2 |
2263 |
|
13 |
INTRUSA MON |
UNV |
22.1 |
2256 |
|
14 |
INTRUSA THU |
UNV |
21.5 |
2193 |
|
14 |
INTRUSA FRI |
UNV |
21.5 |
2191 |
|
16 |
CRISTINA-MON |
UNV |
20.6 |
2105 |
|
17 |
DON FRANCISCO PRESENTA-WE |
UNV |
17.5 |
1781 |
|
18 |
DISENADOR AMBOS SEXOS FRI |
UNV |
16.5 |
1679 |
|
19 |
SABADO GIGANTE-SAT |
UNV |
15.1 |
1536 |
|
20 |
VER PARA CREER-SUN |
UNV |
14.3 |
1462 |
|
20 |
LOS METICHES-THU |
UNV |
14.3 |
1460 |
|
SPANISH LANGUAGE CABLE NETWORKS |
||||
|
# |
PROGRAMS |
Net |
NHTI Rating |
Projection (000) |
|
1 |
FUTBOL-SABADO |
GALA |
1.7 |
177 |
|
2 |
COPA DE ORO PREVIEW (R) |
GALA |
0.8 |
83 |
|
2 |
BOXEO: EN ESTA ESQUINA |
GALA |
0.8 |
81 |
|
4 |
QUE LOCOS (TUE) |
GALA |
0.7 |
72 |
|
5 |
EN LA JUGADA |
GALA |
0.6 |
62 |
|
5 |
LUCHA LIBRE |
GALA |
0.6 |
60 |
|
5 |
QUE PASA (WED) |
GALA |
0.6 |
60 |
|
5 |
BOXEO: EN ESTA ESQ (TH) |
GALA |
0.6 |
58 |
|
* Nielsen Hispanic Television Index |
||||
January 24, 2002 © 2002 Media Life
-Kevin Downey is a staff writer for Media Life.
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