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to diet web sites
Top four see 64% traffic jump. It must be January.
By Marty Beard
New Year’s resolutions already have had an impact on internet behavior, none of it surprising.
Traffic to diet and health sites is swelling as people vow to recover from the heaping banquet tables and overflowing goblets of holiday parties.
Overall, post-holiday surfing dominated the web for the week ending Jan. 6, with job, tax, weather, dating and diet sites posting strong gains.
According to Jupiter Media Metrix, four of the leading diet sites experienced an average 64 percent increase in the number of unique visitors for the week ending Jan. 6.
Dietsmart.com drew 86 percent more daily traffic than the previous three weeks’ average, with about 104,000 visitors a day.
Trimlife.com saw its traffic grow by 82 percent, to 188,000 visitors, and WeightWatchers.com got 86,000 visitors, 55 percent more than the previous three weeks’ average. Category leader eDiets drew 34 percent more visitors, for an average 191,000 people a day.
The New Year’s resolution phenomenon was not limited to dieting sites. Dating sites saw an uptick in traffic as well.
Friendfinder.com drew 88 percent more traffic for the week, with an average of 111,000 visitors a day, and DreamMates got 45 percent more traffic, with 269,000 average daily visitors.
Combine New Year’s resolutions with a recession and you see more traffic to job and career sites as well. With unemployment the highest it has been in six years, many more people than usual were logging on to career sites, even through various media outlets recently criticized them for often failing to help visitors find new positions.
JobsOnline.com got 81 percent more traffic in the week ending Jan. 6, with 139,00 average visitors a day, and Monster.com drew 39 percent more visitors, with 723,000 a day, on average. Both Headhunter.com and soon-to-be Yahoo subsidiary HotJobs.com saw 34 percent increases in daily visitors, with Headhunter attracting 127,000 people a day and HotJobs attracting 518,000 a day.
Both Nielsen//NetRatings and Jupiter Media Metrix report that weather-related sites saw an increase in traffic for the week ending Jan. 6, thanks largely to the severe cold snap that hit the Southeast.
Weather.com, according to Jupiter Media Metrix, got 34 percent more traffic than usual, for an average of 1.4 million visitors a day. NetRatings shows that Weather.com was the No. 14 domain for the week, with 3.3 million unique visitors.
The site was not in the Top 25 at all for the week ending Dec. 30. Additionally, Nielsen reported a spike in traffic to the web sites of Landmark Communications, which owns the Weather Channel.
Wunderground.com, or Weather Underground, experienced a 51 percent spike in traffic, getting an average of 232,000 visitors a day, according to Jupiter Media Metrix data.
Overall, Jupiter found that tax and finance sites were the category that posted the biggest gain, with 86.6 percent more traffic than the week before. In terms of specific sites, IRS.gov got 95.1 percent more daily visitors, with about 240,000 unique visitors a day. ShopIntuit.com, the web site of the company that makes QuickBooks tax and finance software, posted a 124 percent increase in traffic, with 130,000 unique visitors a day.
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Top 25 Properties |
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| Property |
Unique |
Reach % |
Time Spent |
| 1. AOL Time Warner |
39,301 |
50.3 |
0:15:30 |
| 2. Yahoo |
33,916 |
43.4 |
0:32:06 |
| 3. MSN |
30,040 |
38.4 |
0:25:58 |
| 4. Microsoft |
13,456 |
17.2 |
0:05:55 |
| 5. About-Primedia |
9,011 |
11.5 |
0:08:15 |
| 6. eBay |
8,860 |
11.3 |
0:52:42 |
| 7. Amazon |
8,079 |
10.3 |
0:09:36 |
| 8. Lycos Network |
8,078 |
10.3 |
0:09:00 |
| 9. Google |
8,057 |
10.3 |
0:11:12 |
| 10. Walt Disney Internet Group |
7,338 |
9.4 |
0:17:33 |
| 11. Excite Network |
6,073 |
7.8 |
0:24:10 |
| 12. eUniverse Network |
5,967 |
7.6 |
0:09:33 |
| 13. CNET Networks |
4,545 |
5.8 |
0:07:23 |
| 14. InfoSpace |
4,530 |
5.8 |
0:05:25 |
| 15. American Greetings |
4,194 |
5.4 |
0:07:34 |
| 16. AT&T |
3,915 |
5.0 |
0:11:37 |
| 17. Classmates |
3,737 |
4.8 |
0:06:23 |
| 18. Ask Jeeves |
3,614 |
4.6 |
0:06:07 |
| 19. iVillage |
3,481 |
4.5 |
0:11:07 |
| 20. Landmark Communications |
3,421 |
4.4 |
0:07:16 |
| 21. EarthLink |
3,361 |
4.3 |
0:08:29 |
| 22. Symantec |
3,119 |
4.0 |
0:06:06 |
| 23. WhenU.com |
3,015 |
3.9 |
0:02:06 |
| 24. United Online |
2,950 |
3.8 |
0:09:21 |
| 25. Gator.com |
2,942 |
3.8 |
0:11:16 |
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Source: Nielsen//NetRatings
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Top 25 Domains |
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| Domain |
Unique |
Reach % |
Time Spent |
| 1. yahoo.com |
32,448 |
41.5 |
0:32:17 |
| 2. aol.com |
28,542 |
36.5 |
0:12:05 |
| 3. msn.com |
26,987 |
34.5 |
0:22:16 |
| 4. passport.com |
16,253 |
20.8 |
0:03:27 |
| 5. microsoft.com |
12,363 |
15.8 |
0:05:48 |
| 6. ebay.com |
8,409 |
10.8 |
0:53:03 |
| 7. google.com |
8,055 |
10.3 |
0:11:12 |
| 8. amazon.com |
7,601 |
9.7 |
0:08:53 |
| 9. go.com |
7,056 |
9.0 |
0:17:34 |
| 10. netscape.com |
6,751 |
8.6 |
0:10:26 |
| 11. geocities.com |
6,617 |
8.5 |
0:05:21 |
| 12. classmates.com |
3,734 |
4.8 |
0:06:23 |
| 13. lycos.com |
3,499 |
4.5 |
0:10:58 |
| 14. weather.com |
3,421 |
4.4 |
0:07:15 |
| 15. excite.com |
3,397 |
4.4 |
0:14:17 |
| 16. about.com |
3,212 |
4.1 |
0:04:34 |
| 17. cnn.com |
3,183 |
4.1 |
0:09:51 |
| 18. earthlink.net |
3,013 |
3.9 |
0:08:46 |
| 19. whenu.com |
3,010 |
3.9 |
0:02:06 |
| 20. gator.com |
2,930 |
3.8 |
0:11:14 |
| 21. tripod.com |
2,930 |
3.8 |
0:03:29 |
| 22. msnbc.com |
2,913 |
3.7 |
0:07:34 |
| 23. iwon.com |
2,900 |
3.7 |
0:33:50 |
| 24. compuserve.com |
2,817 |
3.6 |
0:17:32 |
| 25. hotmail.com |
2,761 |
3.5 |
0:22:32 |
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Source: Nielsen//NetRatings
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Average Usage |
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|
Current Week |
Last Week |
% Chg |
|
| Number of Sessions per Week |
6 |
6 |
0.00 |
| Page Views per Week |
237 |
211 |
12.32 |
| Page Views per Surfing Session |
37 |
36 |
2.78 |
| Time Spent per Week |
3:27:38 |
3:06:25 |
11.37 |
| Time Spent during Surfing Session |
0:32:48 |
0:31:55 |
2.77 |
| Duration a Page Viewed |
0:00:53 |
0:00:53 |
0.00 |
| Active Internet Universe |
78,146,323 |
72,879,869 |
7.23 |
| Current Internet Universe Estimate |
175,307,418 |
175,288,506 |
0.01 |
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Source: Nielsen//NetRatings |
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Top 10 Categories |
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| Category |
Avg. daily unique |
% chg over |
| 1. Taxes (business/finance) |
293 |
86.6 |
| 2. Mutual funds (business/finance) |
283 |
72.6 |
| 3. Transactions (travel) |
2,749 |
58.6 |
| 4. Information (travel) |
3,586 |
53.2 |
| 5. Information (health) |
1,459 |
52.8 |
| 6. Government |
3,747 |
51 |
| 7. Online trading (business/finance) |
1,747 |
48.2 |
| 8. Consumer goods (retail) |
837 |
46.8 |
| 9. Insurance (business/finance) |
382 |
45.8 |
| 10. Shipping (directories/resources) |
1,266 |
44.4 |
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Source: Jupiter Media Metrix |
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Top 10 Site Gainers |
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| Site |
Avg. daily |
% chg over prior |
| 1. Shagmail.com |
327 |
213.4 |
| 2. Incredimail.com |
155 |
188.8 |
| 3. Goldentigercasino.com |
134 |
144 |
| 4. FedWorld.gov |
185 |
125.6 |
| 5. ShopIntuit.com |
130 |
124 |
| 6. Qwest.com |
106 |
102.5 |
| 7. Virtumundo.com |
304 |
99.6 |
| 8. IRS.gov |
240 |
95.1 |
| 9. OPM.gov |
111 |
89.2 |
| 10. Friendfinder.com |
111 |
88.1 |
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Source: Jupiter Media Metrix |
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January 15, 2002 © 2002 Media Life
-Marty Beard is a staff writer for Media Life.
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