|
|
pulls in big numbers
Weekend movie marathon wins in key demos
By Kevin Downey
Cable television has long been the domain of repeats, whether it’s with reruns of ancient sitcoms or seemingly dozens of rebroadcasts of popular shows.
The thinking, no doubt, is if you’ve got a hit, give viewers every conceivable chance to see it.
That strategy worked especially well this past week for TNT, which ranked No. 1 in all major demographic groups, and HGTV, which had its most-watched day ever on Jan. 1.
TNT didn’t simply use the old strategy, though.
Instead, the AOL Time Warner network put an innovative twist on that old programming strategy, which it made popular last month when it ran "The Matrix" in primetime on Friday through Sunday. TNT was the most-watched network that week.
This time, TNT filled its primetime lineup over the weekend with "The Mummy," the 1999 box-office hit.
The movie ended up taking four slots in the top-10 in the adult 18-49 demographic favored by many advertisers. And it accounted for three of the top-10 among households, adults 18-34, and adults 25-54.
TNT had an overall household rating of 2.4 and was No. 1 along with Lifetime, which was last year’s top-rated network.
But TNT had almost no competition in key demographic targets.
Its average adult 18-49 audience of 1.66 million, for example, was 42 percent higher than that of the No. 2-ranked TBS.
While HGTV’s three airings of the "Tournament of Roses" parade weren’t as successful as TNT’s repeats of "The Mummy," they still propelled that network to record-breaking ratings.
The live broadcast of the parade was watched by just under 2.9 million homes. That’s an increase of over 45 percent from the 2001 parade.
The parade averaged a 3.8 household rating and ranked No. 7 for the week.
The "Extreme Homes of Exotic Islands" special that followed the first broadcast became HGTV’s highest-rated special ever.
Meanwhile, much of cable viewing for the first week of the New Year was for football. ESPN, which had a few football bowl games, was the third-most-watched network last week in primetime.
Other strong performers included Lifetime’s original programs. Its Sunday night drama, "The Division," ranked No. 8 in households.
The week’s strong programming boosted viewing to cable by 14 percent, compared to the same week last year, to nearly 31 million homes, according to the Cabletelevision Advertising Bureau.
Cable’s share of viewing went up to 48 percent.
|
Top-10 Basic Cable Ad-Supported
Networks |
|||||||
|
PRIMETIME |
TOTAL DAY |
||||||
| # | Net |
Rtg |
(000) |
# | Net |
Rtg |
(000) |
| 1 | TNT |
2.4 |
2032 |
1 | LIF |
1.5 |
1268 |
| 2 | LIF |
2.4 |
2006 |
2 | NICK |
1.4 |
1206 |
| 3 | ESPN |
2.1 |
1838 |
3 | TNT |
1.1 |
956 |
| 4 | TBS |
1.7 |
1487 |
4 | TBS |
1.1 |
934 |
| 5 | USA |
1.7 |
1413 |
5 | TOON |
1.2 |
925 |
| 6 | NICK |
1.4 |
1227 |
6 | ESPN |
1.0 |
835 |
| 7 | A&E |
1.3 |
1124 |
7 | A&E |
1.0 |
819 |
| 8 | TOON |
1.4 |
1093 |
8 | USA |
0.9 |
736 |
| 9 | DISC |
1.2 |
1033 |
9 | MTV |
0.8 |
636 |
| 10 | CNN |
1.0 |
822 |
10 | DISC |
0.7 |
604 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||||
|
Top-10 Basic Cable Ad-Supported
Programs Households - Ranked on Audience Week Ending January 6, 2002 |
|||||||
| # | Date | Program | Net | Day |
Rtg |
Shr |
(000) |
| 1 | 1/6/02 | Eagles/ Buccaneers | ESPN | Sun |
6.2 |
9.3 |
5286 |
| 2 | 1/4/02 | Mummy, The (1999) | TNT | Fri |
5.0 |
8.1 |
4283 |
| 3 | 12/31/01 | Peach Bowl | ESPN | Mon |
4.2 |
8.4 |
3636 |
| 4 | 1/6/02 | NFL Prime Time | ESPN | Sun |
4.1 |
6.1 |
3490 |
| 5 | 1/5/02 | Mummy, The (1999) | TNT | Sat |
3.7 |
6.2 |
3171 |
| 6 | 1/1/02 | Outback-Bowl | ESPN | Tue |
3.7 |
7.1 |
3154 |
| 7 | 1/1/02 | Tournament Of Roses 2002 | HGTV | Tue |
3.8 |
7.2 |
2896 |
| 8 | 1/6/02 | The Division | LIF | Sun |
3.4 |
4.8 |
2895 |
| 9 | 1/6/02 | On The Line | LIF | Sun |
3.3 |
5.8 |
2762 |
| 10 | 1/6/02 | Mummy, The (1999) | TNT | Sun |
3.1 |
4.4 |
2654 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||||
|
Top-10 Basic Cable Ad-Supported
Networks Adults 18-34 - Ranked on Audience Week ending Jan. 6, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 | TNT |
744 |
1 | TBS |
340 |
| 2 | TBS |
552 |
2 | MTV |
333 |
| 3 | ESPN |
461 |
3 | TNT |
325 |
| 4 | MTV |
450 |
4 | LIF |
298 |
| 5 | USA |
379 |
5 | ESPN |
269 |
| 6 | LIF |
362 |
6 | TOON |
222 |
| 7 | TLC |
284 |
7 | TLC |
215 |
| 8 | TNN |
271 |
7 | NICK |
215 |
| 9 | DISC |
247 |
9 | USA |
209 |
| 9 | FAM |
247 |
10 | CMDY |
162 |
| 9 | NICK |
247 |
|||
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
|
Top-10 Basic Cable Ad-Supported
Programs |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 | 1/6/02 | Eagles/Buccaneers | ESPN | Sun |
1904 |
| 2 | 1/4/02 | Mummy, The (1999) | TNT | Fri |
1476 |
| 3 | 1/6/02 | NFL Prime Time | ESPN | Sun |
1468 |
| 4 | 1/5/02 | Mummy, The (1999) | TNT | Sat |
1267 |
| 5 | 1/6/02 | Mummy, The (1999) | TNT | Sun |
1216 |
| 6 | 1/6/02 | Sportscenter: | ESPN | Sun |
1201 |
| 7 | 1/2/02 | Friends | TBS | Wed |
1168 |
| 8 | 1/5/02 | MTV Cribs | MTV | Sat |
1135 |
| 9 | 1/1/02 | Cocktail | TNT | Tue |
1132 |
| 10 | 12/31/01 | WWF Entertainment | TNN | Mon |
1123 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
|
Top-10 Basic Cable Ad-Supported
Networks Adults 18-49 - Ranked on Audience Week ending Jan. 6, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 | TNT |
1663 |
1 |
TNT |
744 |
| 2 | TBS |
1174 |
2 |
LIF |
701 |
| 3 | ESPN |
1166 |
3 |
TBS |
681 |
| 4 | LIF |
1039 |
4 |
ESPN |
557 |
| 5 | USA |
978 |
5 |
USA |
502 |
| 6 | DISC |
650 |
6 |
MTV |
440 |
| 7 | TLC |
639 |
7 |
NICK |
427 |
| 8 | MTV |
601 |
8 |
TLC |
405 |
| 9 | TNN |
576 |
9 |
A&E |
399 |
| 10 | SCIF |
557 |
10 |
DISC |
379 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
|
Top-10 Basic Cable Ad-Supported
Programs Adults 18-49 - Ranked on Audience Week Ending January 6, 2002 |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 | 1/6/02 | Eagles/Buccaneers | ESPN | Sun |
4045 |
| 2 | 1/4/02 | Mummy, The (1999) | TNT | Fri |
3510 |
| 3 | 1/6/02 | NFL Prime Time | ESPN | Sun |
3035 |
| 4 | 1/5/02 | Mummy, The (1999) | TNT | Sat |
2984 |
| 5 | 1/1/02 | Outback-Bowl | ESPN | Tue |
2632 |
| 6 | 1/6/02 | Mummy, The (1999) | TNT | Sun |
2586 |
| 7 | 12/31/01 | Peach Bowl | ESPN | Mon |
2582 |
| 8 | 1/1/02 | Cocktail | TNT | Tue |
2081 |
| 9 | 12/31/01 | WWF Entertainment | TNN | Mon |
2067 |
| 10 | 1/4/02 | Mummy, The (1999) | TNT | Fri |
2060 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
|
Top-10 Basic Cable Ad-Supported
Networks Adults 25-54 - Ranked on Audience Week Ending January 6, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 | TNT |
1712 |
1 | LIF |
760 |
| 2 | ESPN |
1338 |
2 | TNT |
749 |
| 3 | TBS |
1185 |
3 | TBS |
650 |
| 4 | LIF |
1158 |
4 | ESPN |
586 |
| 5 | USA |
1004 |
5 | USA |
503 |
| 6 | DISC |
749 |
6 | A&E |
466 |
| 7 | TLC |
650 |
7 | NICK |
421 |
| 8 | SCIF |
631 |
8 | DISC |
419 |
| 9 | A&E |
614 |
9 | SCIF |
399 |
| 10 | TNN |
584 |
10 | TLC |
380 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
|
Top-10 Basic Cable Ad-Supported
Programs Adults 25-54 - Ranked on Audience Week Ending January 6, 2002 |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 | 1/6/02 | Eagles/Buccaneers | ESPN | Sun |
4466 |
| 2 | 1/4/02 | Mummy, The (1999) | TNT | Fri |
3740 |
| 3 | 12/31/01 | Peach Bowl | ESPN | Mon |
3112 |
| 4 | 1/6/02 | NFL Prime Time | ESPN | Sun |
3060 |
| 5 | 1/5/02 | Mummy, The (1999) | TNT | Sat |
3028 |
| 6 | 1/1/02 | Outback-Bowl | ESPN | Tue |
2883 |
| 7 | 1/6/02 | Mummy, The (1999) | TNT | Sun |
2534 |
| 8 | 1/6/02 | Contact | TBS | Sun |
2084 |
| 9 | 1/6/02 | The Division | LIF | Sun |
2044 |
| 10 | 1/6/02 | Sportscenter: | ESPN | Sun |
1972 |
|
Source: Turner Entertainment Research
from Nielsen Media Research data |
|||||
January 10, 2002 © 2002 Media Life
-Kevin Downey is a staff writer for Media Life.
Printer-Friendly
Version | Send
to a Friend
Cover Page | Contact
Us
