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well against Olympics
And for a second week yet. Dogs and decorating.
By Mike Jasik
The Olympics on NBC may be withering the ratings for competing broadcast networks, but cable continues to perform well, drawing sizable audiences for both its regular and special programming.
Lifetime's lineup of original dramas posted the highest ratings ever for a Sunday night for the network in six years and resulted in its second-highest-rated night ever, giving Lifetime an easy win for the week ending Feb. 17, with a 2.2 primetime household rating.
All three of its Sunday originals dealt with domestic and sexual violence issues, as part of the network's "Our Lifetime Commitment: Stop Violence Against Women" public awareness campaign.
"The Division" scored the highest ratings for any original Lifetime series ever, finishing in third place in households and in sixth place among adults 25-54 for the week.
"Strong Medicine" captured its largest audience this season and came in eighth place in households.
"Any Day Now" showed up at No. 17 for the week.
Lifetime's original movies, "Outrage in Glen Ridge," "Fatal Vows" and "The Familiar Stranger," also performed well, coming in 13th, 16th and 23rd for the week in household ratings.
Meanwhile, Discovery's TLC network captured the attention of young viewers with its "Trading Spaces."
A marathon last weekend of the home decoration show performed well among all three major demographics, coming in fourth, fifth and ninth in adults 18-34, fourth, fifth, sixth, ninth and 10th in adults 18-49 and fourth, seventh, eighth, ninth and 10th in adults 25-54.
Now near the end of its second season, the show helps neighbors redecorate rooms in each other's homes, giving each $1,000, two days, and the expertise of a staff decorator to realize their vision.
The show looks to have a bright future. Its Sunday 12-1 p.m. time slot has improved upon both the household and adult 25-54 rating from just a year ago by 98 percent. Its Saturday night 8-9 p.m. primetime audience has expanded in the categories by 59 and 98 percent, respectively, from previous time slot tenant "Human Beings."
USA captured the top spots in two demos, adults 18-49 and 25-54, and second place in adults 18-34, as its two-day coverage of "The Westminster Dog Show" finished in fifth and ninth place in primetime household rankings.
The annual event for dolled-up canines drew nearly an identical viewership to last year's, with 2.8 and 3 million viewers on Monday and Tuesday this year, compared to 2.7 and 3.1 million last year, respectively.
Another big gainer for the second week of the Olympics was CNBC, which carried considerable coverage of the Games through parent NBC.
Ordinarily a financial and business news outlet, CNBC's primetime household audience surged from 208,000 viewers two weeks ago to 691,000 this week, putting it in 12th place, two spots and 24,000 viewers ahead of CNN.
Total day viewership swelled to 405,000 viewers from just 222,000 two weeks ago.
CNBC finished in eighth place in adults 18-34 and seventh place in adults 18-49 and 25-54. Olympic coverage on the network, even late on Friday night from 11 p.m. to midnight, crept into 10th place in primetime rankings for adults 18-34.
Nickelodeon premiered the first telefilm based on its "Rocket Power" series to a fourth-place finish in households and 3.1 million viewers in total.
A Sunday episode of the cartoon, which follows four extreme sports-obsessed friends, benefited from the film's big viewership, as it came in 22nd in primetime households for the week.
|
Top-25
Basic Cable Ad-Supported Networks |
|||||||
|
PRIMETIME |
TOTAL DAY |
||||||
| # | Net |
Rtg |
(000) |
# | Net |
Rtg |
(000) |
|
1 |
LIF |
2.2 |
1865 |
1 |
NICK |
1.5 |
1243 |
|
2 |
USA |
2.0 |
1684 |
2 |
LIF |
1.3 |
1086 |
|
3 |
NICK |
1.7 |
1431 |
3 |
TBS |
1.0 |
883 |
|
4 |
TNT |
1.7 |
1419 |
4 |
TOON |
1.1 |
872 |
|
5 |
TBS |
1.6 |
1371 |
5 |
TNT |
1.0 |
832 |
|
6 |
TOON |
1.5 |
1192 |
6 |
USA |
0.8 |
684 |
|
7 |
A&E |
1.1 |
913 |
7 |
A&E |
0.8 |
658 |
|
8 |
DISC |
1.0 |
888 |
8 |
FOXN |
0.7 |
530 |
|
9 |
FOXN |
1.1 |
843 |
9 |
DISC |
0.6 |
504 |
|
10 |
TNN |
0.9 |
745 |
10 |
TLC |
0.6 |
495 |
|
11 |
FAM |
0.9 |
723 |
11 |
CNN |
0.5 |
470 |
|
12 |
CNBC |
0.9 |
691 |
12 |
CNBC |
0.5 |
405 |
|
13 |
TLC |
0.8 |
680 |
13 |
TNN |
0.4 |
382 |
|
14 |
CNN |
0.8 |
667 |
14 |
MTV |
0.4 |
370 |
|
15 |
MTV |
0.7 |
619 |
15 |
FX |
0.5 |
365 |
|
16 |
TVLD |
0.8 |
536 |
16 |
HIST |
0.5 |
363 |
|
17 |
CORT |
0.7 |
504 |
17 |
MSNB |
0.5 |
357 |
|
17 |
HIST |
0.6 |
504 |
18 |
ESPN |
0.4 |
334 |
|
17 |
SCIF |
0.7 |
504 |
19 |
TVLD |
0.5 |
325 |
|
20 |
ESPN |
0.6 |
495 |
19 |
HGTV |
0.4 |
325 |
|
21 |
HGTV |
0.6 |
484 |
21 |
AMC |
0.4 |
313 |
|
22 |
AMC |
0.6 |
475 |
22 |
FAM |
0.3 |
289 |
|
23 |
FX |
0.6 |
470 |
23 |
SCIF |
0.4 |
285 |
|
24 |
BET |
0.7 |
466 |
24 |
CMDY |
0.4 |
278 |
|
25 |
CMDY |
0.6 |
443 |
25 |
WGNC |
0.5 |
275 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||||
| Top-25
Basic Cable Ad-Supported Programs Households - Ranked on Audience Week of February 11-17, 2002 |
|||||||
| # | Date | Program | Net | Day |
Rtg |
Shr |
(000) |
|
1 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
4.6 |
7.0 |
3911 |
|
2 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
4.2 |
5.8 |
3576 |
|
3 |
2/17/2002 |
The Division |
LIF |
Sun |
3.6 |
5.2 |
3068 |
|
4 |
2/16/2002 |
Rocket Power Movie |
NICK |
Sat |
3.6 |
6.3 |
3067 |
|
5 |
2/12/2002 |
Dog Show |
USA |
Tue |
3.5 |
5.3 |
3030 |
|
6 |
2/17/2002 |
Spongebob |
NICK |
Sun |
3.4 |
9.0 |
2927 |
|
7 |
2/17/2002 |
Spongebob |
NICK |
Sun |
3.4 |
8.9 |
2895 |
|
8 |
2/17/2002 |
Strong Medicine |
LIF |
Sun |
3.3 |
4.8 |
2768 |
|
9 |
2/11/2002 |
Dog Show |
USA |
Mon |
3.2 |
4.6 |
2767 |
|
10 |
2/12/2002 |
Real World XI |
MTV |
Tue |
3.3 |
5.0 |
2747 |
|
11 |
2/17/2002 |
Rugrats |
NICK |
Sun |
3.2 |
8.8 |
2727 |
|
12 |
2/16/2002 |
Spongebob |
NICK |
Sat |
3.1 |
8.9 |
2652 |
|
13 |
2/17/2002 |
Outrage In Glen Ridge |
LIF |
Sun |
3.1 |
5.3 |
2648 |
|
14 |
2/16/2002 |
Spongebob |
NICK |
Sat |
3.1 |
8.7 |
2645 |
|
15 |
2/17/2002 |
Crossfire Trail |
TNT |
Sun |
3.0 |
4.4 |
2587 |
|
16 |
2/17/2002 |
Fatal Vows |
LIF |
Sun |
3.0 |
6.1 |
2571 |
|
17 |
2/17/2002 |
Any Day Now |
LIF |
Sun |
2.9 |
4.5 |
2479 |
|
18 |
2/17/2002 |
Rugrats |
NICK |
Sun |
2.9 |
8.6 |
2461 |
|
19 |
2/16/2002 |
Rugrats |
NICK |
Sat |
2.8 |
8.2 |
2388 |
|
20 |
2/16/2002 |
Hey Arnold |
NICK |
Sat |
2.8 |
7.8 |
2371 |
|
21 |
2/17/2002 |
Hey Arnold |
NICK |
Sun |
2.8 |
7.3 |
2370 |
|
22 |
2/17/2002 |
Rocket Power |
NICK |
Sun |
2.8 |
9.4 |
2356 |
|
23 |
2/16/2002 |
The Familiar Stranger |
LIF |
Sat |
2.8 |
6.6 |
2343 |
|
24 |
2/16/2002 |
Spongebob |
NICK |
Sat |
2.7 |
6.7 |
2314 |
|
25 |
2/16/2002 |
GNC Live Well 300 |
TNT |
Sat |
2.7 |
6.3 |
2280 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||||
| Top-10
Basic Cable Ad-Supported Networks Adults 18-34 - Ranked on Audience Week of February 11-17, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 |
TBS |
523 |
1 |
TBS |
317 |
| 2 |
USA |
479 |
2 |
LIF |
221 |
| 3 |
TNN |
348 |
3 |
NICK |
212 |
| 4 |
MTV |
342 |
4 |
TLC |
206 |
| 5 |
LIF |
333 |
5 |
TNT |
190 |
| 6 |
TNT |
293 |
6 |
USA |
187 |
| 7 |
TLC |
262 |
7 |
MTV |
180 |
| 8 |
CNBC |
260 |
8 |
TOON |
179 |
| 9 |
NICK |
230 |
9 |
FX |
149 |
| 10 |
DISC |
229 |
10 |
CMDY |
146 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
|
Top-10 Basic
Cable Ad-Supported Programs |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
2476 |
| 2 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
2180 |
| 3 |
2/12/2002 |
Real World XI |
MTV |
Tue |
2025 |
| 4 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
1086 |
| 5 |
2/17/2002 |
Trading Spaces Special |
TLC |
Sun |
1077 |
| 6 |
2/12/2002 |
Wizards/Lakers |
TBS |
Tue |
1045 |
| 7 |
2/16/2002 |
Friends |
TBS |
Sat |
1017 |
| 8 |
2/11/2002 |
RW/RR Battle Of Seasons |
MTV |
Mon |
1002 |
| 9 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
995 |
| 10 |
2/15/2002 |
Olympics Primetime |
CNBC |
Fri |
987 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
| Top-10
Basic Cable Ad-Supported Networks Adults 18-49 - Ranked on Audience Week of February 11-17, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 |
USA |
1128 |
1 |
TBS |
619 |
| 2 |
TBS |
1100 |
2 |
LIF |
581 |
| 3 |
LIF |
973 |
3 |
TNT |
532 |
| 4 |
TNT |
884 |
4 |
USA |
428 |
| 5 |
TNN |
643 |
5 |
NICK |
412 |
| 6 |
DISC |
602 |
6 |
TLC |
410 |
| 7 |
CNBC |
547 |
7 |
DISC |
334 |
| 8 |
TLC |
542 |
8 |
FX |
296 |
| 9 |
FAM |
466 |
9 |
TNN |
295 |
| 10 |
NICK |
456 |
10 |
TOON |
293 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
| Top-10
Basic Cable Ad-Supported Programs Adults 18-49 - Ranked on Audience Week of February 11-17, 2002 |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
3710 |
| 2 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
3408 |
| 3 |
2/12/2002 |
Real World XI |
MTV |
Tue |
2499 |
| 4 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
2287 |
| 5 |
2/17/2002 |
Trading Spaces Special |
TLC |
Sun |
2087 |
| 6 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
2000 |
| 7 |
2/12/2002 |
Dog Show |
USA |
Tue |
1873 |
| 8 |
2/12/2002 |
Wizards/Lakers |
TBS |
Tue |
1869 |
| 9 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
1863 |
| 10 |
2/17/2002 |
Trading Spaces Special |
TLC |
Sun |
1849 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
| Top-10
Basic Cable Ad-Supported Networks Adults 25-54 - Ranked on Audience Week of February 11-17, 2002 |
|||||
|
PRIMETIME |
TOTAL DAY |
||||
| # | Net |
(000) |
# | Net |
(000) |
| 1 |
USA |
1268 |
1 |
LIF |
662 |
| 2 |
LIF |
1171 |
2 |
TBS |
595 |
| 3 |
TBS |
1072 |
3 |
TNT |
594 |
| 4 |
TNT |
1004 |
4 |
USA |
462 |
| 5 |
DISC |
664 |
5 |
NICK |
403 |
| 6 |
TNN |
619 |
6 |
TLC |
392 |
| 7 |
CNBC |
565 |
7 |
DISC |
358 |
| 8 |
TLC |
541 |
8 |
A&E |
334 |
| 9 |
SCIF |
493 |
9 |
FX |
296 |
| 10 |
NICK |
471 |
10 |
TNN |
292 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
| Top-10
Basic Cable Ad-Supported Programs Adults 25-54 - Ranked on Audience Week of February 11-17, 2002 |
|||||
| # | Date | Program | Net | Day |
(000) |
| 1 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
3146 |
| 2 |
2/11/2002 |
WWF Entertainment |
TNN |
Mon |
2900 |
| 3 |
2/12/2002 |
Dog Show |
USA |
Tue |
2370 |
| 4 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
2266 |
| 5 |
2/11/2002 |
Dog Show |
USA |
Mon |
2208 |
| 6 |
2/17/2002 |
The Division |
LIF |
Sun |
2016 |
| 7 |
2/17/2002 |
Trading Spaces Special |
TLC |
Sun |
2016 |
| 8 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
1946 |
| 9 |
2/17/2002 |
Trading Spaces Special |
TLC |
Sun |
1832 |
| 10 |
2/16/2002 |
Trading Spaces Special |
TLC |
Sat |
1823 |
| Source:
Turner Entertainment Research from
Nielsen Media Research data
|
|||||
February 22, 2002 © 2002 Media Life
-Mike Jasik is a staff writer for Media Life.
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