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Kwan delivers NBC a big Olympic bump
Michelle Kwan's first-place finish in the figure skating short program
drew a huge audience for NBC last night, as its adult 18-49 audience surged 62
percent from the previous night, making it the second-highest-rated night so far of this Olympiad. NBC easily took the night with a 13.9 adult 18-49
rating, Fox had a 4.1, ABC a 3.4 and CBS a 2.0, based on preliminary Nielsen ratings. NBC's Olympic coverage began with a strong 11.6 at 8 p.m. and
surged to a 16.3 by 9 p.m., falling off gradually to a 11.9 at 10:30 p.m. At 8 p.m. Fox held up well with a 4.5 among adults 18-49 from its duo of
"That '70s Show" and "Undeclared," while reruns of "My Wife and Kids" and "According to Jim" on ABC grabbed a 3.3 for third place. At 9 p.m. Fox's "24" didn't do as well as its lead-in, capturing only a 3.7 adult 18-49
rating for the hour. A new episode of ABC's "NYPD Blue" at 10 p.m. drew a 4.1 adult 18-49 rating for second place, less than a third of the Olympic
audience. CBS was stuck in the basement all night as repeats of "JAG," "The Guardian," and "Judging Amy" never made it past a 2.4 in adults 18-49. The
average household rating and share for Tuesday night were: NBC 22.8/35, CBS 5.6/9, ABC 5.5/8, and Fox 4.9/7.
On Monday night, the ratings for NBC's coverage of the winter
Olympics slipped again just a bit. Yet the Games from Salt Lake City still gave the network a
commanding win in households and adults 18-49 for the night. NBC had an
8.6, Fox had a 4.3, CBS a 4.1 and ABC a 3.3, based on preliminary Nielsen
ratings. The night's 18-49 rating was the third lowest of the games so
far, just above the 8.4 and 8.2 logged over the weekend on Friday and
Saturday night, respectively. It represented a small decline from an 8.8
on Sunday and a 23 percent fall from last Monday's 11.1 adult 18-49
rating. At 8 p.m. Fox's "Boston Public" topped reruns of
"King of Queens" and "Yes, Dear" with a 4.5 among
adults 18-49. At 9 p.m. repeats of "Everybody Loves Raymond" and
"Becker" on CBS beat out a new episode of "Ally McBeal"
on Fox by almost a full rating point. ABC came in last in every half-hour
all night as a repeat of "My Wife & Kids" and the Harrison
Ford movie "Indiana Jones and the Temple of Doom" never drew
more than a 3.5 adult 18-49 rating all night. The average household rating
and share for Monday night were: NBC 16.7/25, CBS 7.3/11, Fox 6.0/9 and
ABC 5.0/8.
Piercing pop quiz
proves costly for 'Survivor'
CBS has paid two
"Survivor: Africa" contestants $100,000 each in shut-up money after
realizing that the show's producers screwed up at a pivotal point in the
competition. The costly error came in the form of a botched immunity
challenge question in the series finale. The four contestants remaining by
that point--eventual winner Ethan Zohn, runner-up Kim Johnson, goat
rancher Tom Buchanan and marketer Lex van den Berghe--were asked,
"Which female survivor does not have anything pierced, including her
ears?" Johnson won the challenge by answering Kelly Goldsmith, but it
turned out that Lindsey Richter was also unpierced. Van den Berghe, who
had guessed Richter, and Buchanan eventually got paid as though they had
finished in second place. On other game shows including "Who Wants to
Be a Millionaire," losing contestants have sued for lost prize money
and another chance on the show after discovering that a question they were
asked had an incorrect answer or more than one correct answer.
Rosie's 'I'm gay' moment on
'Primetime Thursday'
Rosie O'Donnell's coming-out party has a date. O'Donnell
will publicly say that she is a lesbian for the first time on ABC's
"Primetime Thursday" on March 14. The talk show host reportedly
agreed to talk about her sexual orientation only in the context of a
discussion about whether same-sex couples should be allowed to adopt
children. In the interview, which was taped last Thursday, O'Donnell, who
is mother to three adopted children and a foster child, voices opposition
to a Florida law that prohibits gay couples from adopting. Diane Sawyer
conducted the interview, and her ABC News rival Barbara Walters has, as
usual, been criticized for trying to upstage her colleague. Walters
brought up O'Donnell's support for gay adoption on Thursday, but said she
had no intention of beating out Sawyer on the story. "This had
nothing to do with getting an interview with Rosie, but I am sensitive
enough now as I look back to see how it could be interpreted that way and
how, if one didn't know the story and wanted to create a story, it could
look as if I was trying to harm Diane," Walters told the New York
Post yesterday.
More info on the New York
Sun
Want to go to work for New York’s newest daily
newspaper? Better brew some coffee. Reporters and editors for the New York
Sun may have to stay up as late as 3 a.m. putting their baby to bed. Sun
founders Seth Lipsky and Ira Stoll are thinking about putting off their
paper's close long enough to get a look at the next day's New York Times
so they can respond to its coverage, according to the New York Observer.
Stoll, the Sun's managing editor, currently edits SmarterTimes.com, a site
dedicated to exposing the supposed liberal bias of the Gray Lady. The Sun
will be conservative in its editorial views, but its founders say its
news reporting will be objective. The paper, whose debut is still some
months away, is expected to run about 16 pages per issue and employ a news
staff of about 25.
Study: Watching TV is
addictive, for real
What's the difference between a crack pipe
and the boob tube? Less than you think, maybe. A new study published in
Scientific American suggests what many of us already feared: TV is
addictive. Authors Robert Kubey and Mihaly Csikszentmihalyi discovered
startling similarities between the effects of TV watching and those of
drug addiction. They label the high given by TV an "orienting
response," our physical reaction to sudden movement, namely the quick
cuts and edits of music videos or commercials. To measure the effect of
this high, participants were asked six to eight times through beepers what
they were doing and how they felt. The results from standardized
scorecards revealed that viewers reported feeling comfortable and relaxed
while watching TV, but lost that sense of tranquility once the set
was turned off. The continued pattern of losing comfort, the authors
suggest, has a withdrawal-like effect, conditioning viewers not to turn
off their televisions. Heavy TV users reported feeling less enjoyment than
light users. Participants also reported feelings of depletion and a
decreased ability to concentrate afterwards, though no such change
occurred after reading or playing sports.
February 20, 2002 © 2002 Media Life

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