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A Tuesday win for Fox in
18-49s, led by '24'
A lineup of repeats on ABC opened the way for Fox to handily win Tuesday
in the adult 18-49 demographic. Fox’s “24,” in fact, was the night’s
highest-rated show with a 5.2 rating. The critically lauded drama competed
head-to-head with a “Frasier” repeat and “In-Laws” on NBC and
repeats of “Life with Bonnie” and “Less Than Perfect” on ABC. Fox
was No. 1 for three of four half-hours, with “That 70s Show” kicking
things off at 8 p.m. The network only had a minor stumble at 8:30 p.m.,
when “Grounded for Life,” the show leaving the network for the WB,
dipped into second place behind ABC’s “According to Jim.” Fox
averaged a 4.9 adult 18-49 rating, based on Nielsen fast nationals. NBC
had a 3.9 and was the highest-ranked network at 10 p.m. with “Dateline’s”
Mariah Carey interview. ABC had a 3.8 and CBS had a 1.8. NBC ranked No. 1
in households with a 6.7 rating and 11 share. ABC and CBS had a 6.4/10 and
Fox had a 6/9.
ABC's 'MNF' takes 18-49s
and households
ABC’s Monday Night Football gave the network a win in the adult 18-49
and household demographics against a schedule dominated by repeats on the
other Big Four networks. ABC averaged a 5.8 adult 18-49 rating and
ranked No. 1 from 9 p.m. until the end of primetime. NBC had a 4.9
and won the 8 p.m. hour with “Fear Factor.” CBS had a 4.4 with repeats
of its Monday lineup, including “Everybody Loves Raymond” and “CSI:
Miami.” Fox trailed with a 3.9. While Fox was competitive at 8 p.m. with
“Boston Public,” the network is struggling at 9 p.m., the time slot
previously held by “Ally McBeal” and the quickly canceled “girls
club.” The network aired a repeat of “The World’s Funniest Movie
Outtakes,” which came in fourth place and lost nearly 13 percent of its
rating in its second half-hour. ABC ranked No. 1 in households with a 9.8
rating and 15 share, based on Nielsen fast nationals. CBS had an 8.2/13,
NBC had a 7.9/12 and Fox had a 5.7/9.
NBC wins
18-49s race in November sweeps
NBC
captured the November sweeps crown in 18-49s, dropping 2 percent from its
average last year to a 5.0 rating and 13 share. CBS held off NBC for No. 1
in households with an 8.7 rating and 14 share, also off 2 percent from
2001, but lost ground in 18-49s. ABC’s 8 percent improvement in that
demo helped it leapfrog CBS into second place with a 4.2 rating and 11
share, one-tenth of a point ahead of CBS. ABC took third in households
with a 6.9 rating and 11 share, up 3 percent versus 2001. Fox fell by
nearly a third in households and 18-49s, finishing fourth in both. The WB
showed gains in households and 18-34s, where it increased by 14 percent to
a 2.4 rating and 7 share. UPN, on the other hand, dropped 14 percent in
both households and 18-34s, finishing with a 1.8 rating and 5 share in the
latter.
'60 Minutes' creator:
I'm still going strong, thanks
Coming up on his 80th birthday, "60
Minutes" creator and producer Don Hewitt still insists that he won't
retire willingly despite talk that CBS is anxious to replace him with
someone who didn't live through the Great Depression.
Hewitt went on CNN's "Larry King Live" Monday to say he'll be
producing for years to come, at another network if necessary. "I
think the problem is that [CBS executives] don't know that I'm not the
ordinary, run-of-the-mill, everyday 80-year-old," he told King. Be
that as it may, the average audience for "60 Minutes" has shrunk
from 16 million to 14 million viewers over the past two years. Speculation
over a replacement focuses on "60 Minutes II" producer Jeff
Fager, who is 47. CBS News chief Andrew Hayward says the network
have no plans to replace Hewitt and that the producer's upcoming birthday
"has triggered nothing except a birthday party that I am hosting and
looking forward to." Hewitt's contract is up for discussion in
February.
At last, a glimpse of the
real Chuck Woolery
Just in case there’s anyone out
there who doesn’t think this whole reality TV trend has gone way, way
too far: The Game Show Network is developing a series about the off-camera
life of Chuck Woolery. The show, called "Chuck Woolery: Behind the
Lingo," will debut in the spring. Woolery was the original host of
"Wheel of Fortune," and his other game show credits include
"Love Connection," "Greed" and "Scrabble."
He has also played himself in appearances on "Melrose Place,"
"Sister, Sister," "227" and "It’s Garry
Shandling’s Show." "Chuck Woolery: Behind the Lingo" will
take a backstage look at Woolery’s work on the Game Show Network program
"Lingo" as well as his family life.
Old Navy gives NYC
cabs the warm fuzzies
Old
Navy commercials: They're not just for C-list celebrities anymore. You can
star in one of your own, in a manner of speaking, thanks to a promotion in
which some New York City taxis have been outfitted with red fleece seat
covers courtesy of the clothing retailer. The campaign, which will last
two weeks, is the first allowed inside taxis by the city. The Taxi and
Limousine Commission says that mayor Michael Bloomberg approved the move
because it will raise $100,000 for his favorite charity, New York Cares.
Four hundred cabs will get the seat cover makeover, being coordinated by
Medallion Taxi Media. Car-top advertising has been accepted practice for
years in NYC, and Medallion promises that the seat covers will cause
minimal annoyance (unlike those TV commercials).
December 4, 2002© 200 2 Media Life

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