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aside news on cable
Lifetime and Nickelodeon tops in households
By Elizabeth White
Americans are understandably anxious over the widening threat of anthrax, but when it comes to cable all signs indicate that they are anxious as well to return to their favorite entertainment shows.
Last week, Lifetime was the top-rated network in primetime households, while Nickelodeon was the top-rated in total-day households.
The highest-rated shows for the week were TNN’s two "WWF" programs.
No news programs ranked among the top 10 for the week in households or among adults 18-49.
Only one, CNN’s Monday night coverage of a press conference by New York City Mayor Rudy Guiliani, ranked as a top-10 program among adults 25-54, in tenth place.
Original entertainment programs did well, however, including two shows concerning the Sept. 11 attacks.
VH1’s Saturday night "Concert for New York City" was the top-rated program for the week among adults 18-49 and among adults 25-54, and the third-highest-rated program in households.
The concert scored a record number of total viewers for the network, 4.9 million, and a record number of adults 18-49, 3.1 million. The network says that almost 16 million viewers watched some portion of the nearly six-hour show.
And the History Channel’s Wednesday night "Special Presentation: World Trade Center" ranked fifth for the week among adults 25-54, eighth among adults 18-49 and 33rd in households.
But aside from these two shows, cable’s top-rated programs looked like business as usual.
In households, the two "WWF" shows led the way, averaging a 4.1 rating, followed by an NFL game on ESPN between the Bills and the Jaguars, in fourth place with a 3.4 rating, while cartoons on Nickelodeon and the Cartoon Network rounded out most of the rest of the top 10.
The Cartoon Network’s "Dragon Ball Z" and Nickelodeon’s "Spongebob Squarepants" edged out perennial cartoon favorite "Rugrats" on Nickelodeon.
"Dragon Ball Z" had four episodes in the top 10 in households and "Spongebob" had two episodes in the top 20, while "Rugrats’" highest-rated episode was 20th.
Lifetime’s original Sunday night series "Strong Medicine" was the seventh-highest-rated show for the week in households, adults 18-49 and adults 25-54. Its lead-out, "The Division," was 44th in households, and the network’s third Sunday drama, "Any Day Now," was 16th.
Among adults 18-49, USA’s original movie "Wolf Girl" ranked after the "WWF" and the football game, in fifth place, with 1.6 million viewers in the demographic. ESPN’s "NFL Prime Time" placed sixth, with 1.6 million adults 18-49, and Lifetime’s original movie "Bastard Out of Carolina" was ninth for the week, with 1.4 million viewers in the demographic.
In perhaps the best indication that things are returning to normal, MTV’s "Jackass" was tenth, with 1.4 million adults 18-49 tuning in.
Among adults 25-54, "Wolf Girl" placed eighth, with 1.6 million viewers in the demographic, and ESPN’s "NFL Prime Time" was sixth with 1.7 million viewers. The Lifetime original movie "A Time to Heal" was ninth with 1.4 million adults 25-54.
An old favorite also took center stage last week as TV Land’s "I Love Lucy" marathon, in honor of the show’s 50th Anniversary, gave the network its most-watched hour in history. The first hour of the 50-episode marathon attracted 1.8 million viewers to the network, which has 19 million subscribers.
TV Land finished the week as the tenth-highest-rated network in primetime households.
|
Top 10 Basic
Cable Ad-Supported |
||
|
Rank |
Net |
(000) |
|
1 |
TBS |
973 |
|
2 |
LIFETIME |
935 |
|
3 |
TNT |
835 |
|
4 |
USA |
808 |
|
5 |
ESPN |
708 |
|
6 |
VH1 |
671 |
|
7 |
TLC |
664 |
|
8 |
DISCOVERY |
619 |
|
9 |
TNN |
613 |
|
10 |
CNN |
592 |
| Source: Turner Entertainment
Research from Nielsen Media Research data
|
||
|
Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
10/20/01 |
Concert For New York City |
VH1 |
Sat |
3117 |
|
2 |
10/15/01 |
WWF Entertainment |
TNN |
Mon |
2938 |
|
3 |
10/15/01 |
WWF Entertainment |
TNN |
Mon |
2695 |
|
4 |
10/18/01 |
NFL/Bills/Jaguars |
ESPN |
Thu |
2023 |
|
5 |
10/16/01 |
m/"Wolf Girl" |
USA |
Tue |
1693 |
|
6 |
10/21/01 |
NFL Prime Time |
ESPN |
Sun |
1633 |
|
7 |
10/21/01 |
Strong Medicine |
LIF |
Sun |
1595 |
|
8 |
10/17/01 |
Special Presentation: World Trade Center |
HIST |
Wed |
1492 |
|
9 |
10/21/01 |
m/"Bastard Out Of Carolina" |
LIF |
Sun |
1470 |
|
10 |
10/21/01 |
Jackass |
MTV |
Sun |
1437 |
| Source: Turner Entertainment
Research from Nielsen Media Research data
|
|||||
|
Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
10/20/01 |
Concert For New York City |
VH1 |
Sat |
3699 |
|
2 |
10/15/01 |
WWF Entertainment |
TNN |
Mon |
2529 |
|
3 |
10/15/01 |
WWF Entertainment |
TNN |
Mon |
2403 |
|
4 |
10/18/01 |
NFL/Bills/Jaguars |
ESPN |
Thu |
2098 |
|
5 |
10/17/01 |
Special Presentation: World Trade Center |
HIST |
Wed |
1714 |
|
6 |
10/21/01 |
NFL Prime Time |
ESPN |
Sun |
1710 |
|
7 |
10/21/01 |
Strong Medicine |
LIF |
Sun |
1657 |
|
8 |
10/16/01 |
m/"Wolf Girl" |
USA |
Tue |
1637 |
|
9 |
10/21/01 |
m/"A Time To Heal" |
LIF |
Sun |
1476 |
|
10 |
10/15/01 |
ABC-Guiliani PC/Anthrax |
CNN |
Mon |
1468 |
| Source: Turner Entertainment
Research from Nielsen Media Research data
|
|||||
|
Top 10 Basic Cable
Ad-Supported Networks |
||||||||
|
# |
Net |
PT |
PT (000) |
PT Shr |
TD Rank |
TD Rtg |
TD (000) |
TD Shr |
|
1 |
LIF |
2.0 |
1683 |
3.1 |
2 |
1.2 |
967 |
2.9 |
|
2 |
CNN |
1.7 |
1469 |
2.7 |
2 |
1.2 |
1051 |
3.6 |
|
2 |
TOON |
1.7 |
1338 |
2.6 |
2 |
1.2 |
902 |
3.3 |
|
4 |
TNT |
1.6 |
1322 |
2.4 |
7 |
0.8 |
707 |
2.4 |
|
4 |
FOXN |
1.6 |
1154 |
2.5 |
5 |
1.0 |
751 |
3.0 |
|
6 |
NICK |
1.5 |
1257 |
2.3 |
1 |
1.3 |
1074 |
3.6 |
|
7 |
TBS |
1.4 |
1226 |
2.3 |
6 |
0.9 |
756 |
2.5 |
|
7 |
USA |
1.4 |
1223 |
2.2 |
9 |
0.7 |
610 |
2.1 |
|
9 |
ESPN |
1.3 |
1112 |
2.1 |
11 |
0.6 |
536 |
1.8 |
|
10 |
DISC |
1.2 |
981 |
1.8 |
11 |
0.6 |
487 |
1.4 |
|
10 |
TVLD |
1.2 |
809 |
1.9 |
11 |
0.6 |
378 |
1.6 |
| Source: Turner Entertainment
Research from Nielsen Media Research data
|
||||||||
|
Top 20
Basic Cable Ad-Supported |
||||||||
# |
Date |
Program |
Net |
Day |
Length | Rtg | Shr |
(000) |
|
1 |
10/15/01 |
WWF Ent'ment |
TNN |
Mon |
68 |
4.1 |
6.4 |
3472 |
|
1 |
10/15/01 |
WWF Ent'ment |
TNN |
Mon |
60 |
4.1 |
5.6 |
3410 |
|
3 |
10/20/01 |
Concert For New York City |
VH1 |
Sat |
350 |
3.7 |
7.1 |
3012 |
|
4 |
10/18/01 |
NFL/Bills/ Jaguars |
ESPN |
Thu |
174 |
3.4 |
5.2 |
2912 |
|
5 |
10/16/01 |
Dragon Ball Z |
TOON |
Tue |
30 |
3.1 |
6.0 |
2426 |
|
6 |
10/18/01 |
Dragon Ball Z |
TOON |
Thu |
30 |
3.0 |
6.2 |
2353 |
|
7 |
10/21/01 |
Strong Medicine |
LIF |
Sun |
60 |
2.9 |
4.3 |
2464 |
|
7 |
10/20/01 |
Spongebob |
NICK |
Sat |
30 |
2.9 |
8.8 |
2427 |
|
7 |
10/15/01 |
Dragon Ball Z |
TOON |
Mon |
30 |
2.9 |
5.6 |
2277 |
|
7 |
10/17/01 |
Dragon Ball Z |
TOON |
Wed |
30 |
2.9 |
5.8 |
2239 |
|
11 |
10/21/01 |
m/"A Time To Heal" |
LIF |
Sun |
120 |
2.8 |
5.6 |
2360 |
|
11 |
10/21/01 |
m/"Bastard Out Of Carolina" |
LIF |
Sun |
120 |
2.8 |
4.7 |
2356 |
|
11 |
10/20/01 |
Spongebob |
NICK |
Sat |
30 |
2.8 |
8.4 |
2348 |
|
11 |
10/17/01 |
m/"A Promise To Carolyn" |
LIF |
Wed |
120 |
2.8 |
4.3 |
2339 |
|
11 |
10/16/01 |
The O'Reilly Factor |
FOXN |
Tue |
60 |
2.8 |
4.4 |
2014 |
|
16 |
10/16/01 |
m/"Wolf Girl" |
USA |
Tue |
120 |
2.7 |
4.0 |
2254 |
|
16 |
10/15/01 |
Hey Arnold |
NICK |
Mon |
30 |
2.7 |
4.5 |
2252 |
|
16 |
10/21/01 |
Any Day Now |
LIF |
Sun |
60 |
2.7 |
4.1 |
2245 |
|
16 |
10/19/01 |
The O'Reilly Factor |
FOXN |
Fri |
60 |
2.7 |
5.1 |
1981 |
|
20 |
10/20/01 |
Rugrats |
NICK |
Sat |
30 |
2.6 |
8.1 |
2232 |
|
20 |
10/16/01 |
Larry King Live |
CNN |
Tue |
60 |
2.6 |
3.9 |
2213 |
|
20 |
10/21/01 |
Spongebob |
NICK |
Sun |
30 |
2.6 |
7.4 |
2207 |
|
20 |
10/15/01 |
ABC- Guiliani PC/Anthrax |
CNN |
Mon |
14 |
2.6 |
3.8 |
2175 |
| Source: Turner Entertainment
Research from Nielsen Media Research data
|
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October 25, 2001 © 2001 Media Life
-Elizabeth White is a staff writer for Media Life.
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