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boost TNT and TBS
Games dominate cable, taking five of top 10 slots
By Elizabeth White
After scoring low ratings for most of the season, the NBA is in the midst of a last-minute comeback now that the playoffs are here.
For the second straight week, TNT and TBS ranked first and second, respectively, in the adult 18-49 and adult 25-54 primetime rankings, thanks largely to the five playoff games that were among the 10 highest-rated programs for the week in both demographics.
TNT also tied Lifetime for first place in primetime households, up from third place last week.
TNT was watched by 11 percent more homes last week than the week before, and all six of TNT’s programs among the top-54 household programs were NBA games.
TNT’s primetime numbers were also up by 7 percent among adults 18-49 and 15 percent among adults 25-54 from the week before.
The network averaged nearly 1.1 million adults 18-49 last week, and 1.1 million adults 25-54.
TBS, which had only two NBA playoff games in the top-54 household programs, still increased its primetime numbers by 13 percent in households, 33 percent in adults 18-49, and 30 percent in adults 25-54.
That works out to a weekly primetime average of 1.4 million homes, and nearly 1 million each of adults 18-49 and adults 25-54.
Also boosting TBS's numbers last week was the premiere of the action movie "The Replacement Killers," starring Chow Yun-Fat and Mira Sorvino. This Sunday night movie did better in the key demographics than it did in households, with the premiere ranking eighth among both adults 18-49 and 25-54, but 22nd in households.
The encore broadcast of the movie that immediately followed the premiere also ranked tenth among adults 18-49, and the two airings averaged 1.5 million viewers in that demographic.
For households last week, the scripted choice was easily Lifetime’s Monday night original movie, "Sex, Lies, and Obsession." It ranked third in households, behind only the WWF on TNT.
The program earned a 3.4 household rating, with 2.7 million homes tuning in. "Sex, Lies, and Obsession" was also the tenth-highest-rated program among adults 25-54, with more than 1.3 million viewers in the demographic.
MTV’s "Hip-Hopra: Carmen" on Tuesday night was the fifth-highest-rated program in households last week. The musical garnered a 2.8 household rating and nearly 2.2 million homes.
In a reverse of the normal pattern for MTV programs, however, "Carmen" was not among the top 10 programs for either adults 18-49 or adults 25-54.
In the cable cartoon count, Nickelodeon had 34 of the 54-highest-rated household programs last week, while the Cartoon Network had none.
Although absent from the household list, Comedy Central’s "South Park" still ranked as the sixth-highest-rated program among adults 18-49, with nearly 1.6 million viewers in that demographic watching the Wednesday night program.
|
Top 10 Basic
Cable Ad-Supported |
||
|
Rank |
Net |
(000) |
|
1 |
TNT |
1098 |
|
2 |
TBS |
983 |
|
3 |
LIFETIME |
697 |
|
4 |
ESPN |
694 |
|
5 |
USA |
682 |
|
6 |
DISCOVERY |
506 |
|
7 |
TLC |
481 |
|
8 |
TNN |
463 |
|
9 |
MTV |
415 |
|
10 |
COMEDY |
409 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
|
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|
Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
3296 |
|
2 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
2982 |
|
3 |
5/8/01 |
NBA/Kings/Lakers |
TBS |
Tue |
2098 |
|
4 |
5/11/01 |
NBA/Lakers/Kings |
TNT |
Fri |
2093 |
|
5 |
5/8/01 |
NBA/Hornets/Bucks |
TBS |
Tue |
1580 |
|
6 |
5/9/01 |
South Park |
CMDY |
Wed |
1567 |
|
7 |
5/11/01 |
NBA/76ers/Raptors |
TNT |
Fri |
1553 |
|
8 |
5/13/01 |
m/"The Replacement Killers" |
TBS |
Sun |
1515 |
|
9 |
5/9/01 |
NBA/Spurs/Mavericks |
TNT |
Wed |
1505 |
|
10 |
5/13/01 |
m/"The Replacement Killers" |
TBS |
Sun |
1407 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
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|||||
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Top 10 Basic
Cable Ad-Supported |
||
|
Rank |
Net |
(000) |
|
1 |
TNT |
1141 |
|
2 |
TBS |
977 |
|
3 |
LIFETIME |
756 |
|
4 |
USA |
734 |
|
5 |
ESPN |
638 |
|
6 |
DISCOVERY |
557 |
|
7 |
TLC |
499 |
|
8 |
A&E |
477 |
|
9 |
TNN |
469 |
|
10 |
SCI-FI |
420 |
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Source: Turner Entertainment Research from Nielsen Media Research data
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Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
3004 |
|
2 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
2689 |
|
3 |
5/11/01 |
NBA/Lakers/Kings |
TNT |
Fri |
1921 |
|
4 |
5/8/01 |
NBA/Kings/Lakers |
TBS |
Tue |
1843 |
|
5 |
5/11/01 |
NBA/76ers/Raptors |
TNT |
Fri |
1713 |
|
6 |
5/9/01 |
NBA/Spurs/Mavericks |
TNT |
Wed |
1648 |
|
7 |
5/8/01 |
NBA/Hornets/Bucks |
TBS |
Tue |
1592 |
|
8 |
5/13/01 |
m/"The Replacement Killers" |
TBS |
Sun |
1545 |
|
9 |
5/7/01 |
NBA/Mavericks/Spurs |
TNT |
Mon |
1451 |
|
10 |
5/7/01 |
m/"Sex, Lies & Obsession" |
LIF |
Mon |
1377 |
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Source: Turner Entertainment Research from Nielsen Media Research data
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Top 10 Basic Cable
Ad-Supported Networks |
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# |
Net |
PT |
PT (000) |
PT Shr |
TD Rank |
TD Rtg |
TD (000) |
TD Shr |
|
1 |
TNT |
1.8 |
1492 |
3.0 |
5 |
0.9 |
723 |
2.8 |
|
1 |
LIF |
1.8 |
1416 |
2.9 |
2 |
1.1 |
887 |
3.0 |
|
3 |
TBS |
1.6 |
1365 |
2.8 |
3 |
1.0 |
822 |
3.1 |
|
3 |
NICK |
1.6 |
1275 |
2.6 |
1 |
1.3 |
1089 |
4.2 |
|
3 |
TOON |
1.6 |
1162 |
2.6 |
3 |
1.0 |
739 |
3.2 |
|
6 |
USA |
1.5 |
1259 |
2.5 |
6 |
0.8 |
637 |
2.4 |
|
7 |
ESPN |
1.1 |
890 |
1.8 |
8 |
0.5 |
443 |
1.7 |
|
7 |
A&E |
1.1 |
881 |
1.8 |
7 |
0.7 |
601 |
2.1 |
|
9 |
DISC |
1.0 |
830 |
1.6 |
8 |
0.5 |
437 |
1.5 |
|
10 |
TNN |
0.9 |
737 |
1.5 |
13 |
0.4 |
328 |
1.1 |
|
10 |
MTV |
0.9 |
696 |
1.4 |
8 |
0.5 |
396 |
1.6 |
|
10 |
HIST |
0.9 |
665 |
1.5 |
8 |
0.5 |
394 |
1.5 |
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Source: Turner Entertainment Research from Nielsen Media Research data
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Top 20
Basic Cable Ad-Supported |
|||||||
# |
Date |
Program |
Net |
Day |
Rtg | Shr |
(000) |
|
1 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
4.6 |
7.4 |
3727 |
|
2 |
5/7/01 |
WWF Entertainment |
TNN |
Mon |
4.5 |
6.7 |
3691 |
|
3 |
5/7/01 |
m/"Sex, Lies & Obsession" |
LIF |
Mon |
3.4 |
5.1 |
2701 |
|
4 |
5/8/01 |
NBA/Kings/Lakers |
TBS |
Tue |
3.0 |
6.8 |
2529 |
|
5 |
5/13/01 |
Rugrats |
NICK |
Sun |
2.8 |
9.0 |
2258 |
|
5 |
5/12/01 |
Rugrats |
NICK |
Sat |
2.8 |
9.5 |
2247 |
|
5 |
5/8/01 |
m/"MTV's Hip-Hopera: Carmen" |
MTV |
Tue |
2.8 |
4.4 |
2193 |
|
8 |
5/11/01 |
NBA/Lakers/Kings |
TNT |
Fri |
2.7 |
6.2 |
2210 |
|
8 |
5/13/01 |
Spongebob |
NICK |
Sun |
2.7 |
8.6 |
2186 |
|
8 |
5/11/01 |
NBA/76ers/Raptors |
TNT |
Fri |
2.7 |
5.0 |
2181 |
|
8 |
5/12/01 |
Spongebob |
NICK |
Sat |
2.7 |
9.1 |
2179 |
|
12 |
5/13/01 |
Rugrats |
NICK |
Sun |
2.6 |
8.9 |
2155 |
|
12 |
5/8/01 |
Rugrats |
NICK |
Tue |
2.6 |
4.8 |
2118 |
|
12 |
5/12/01 |
Rugrats |
NICK |
Sat |
2.6 |
9.1 |
2112 |
|
15 |
5/9/01 |
NBA/Spurs/Mavericks |
TNT |
Wed |
2.5 |
4.4 |
2064 |
|
15 |
5/8/01 |
NBA/Hornets/Bucks |
TBS |
Tue |
2.5 |
4.0 |
2064 |
|
15 |
5/12/01 |
Spongebob |
NICK |
Sat |
2.5 |
8.7 |
2043 |
|
15 |
5/13/01 |
Spongebob |
NICK |
Sun |
2.5 |
8.2 |
2023 |
|
19 |
5/8/01 |
Jag |
USA |
Tue |
2.4 |
4.6 |
1972 |
|
19 |
5/10/01 |
Rugrats |
NICK |
Thu |
2.4 |
4.7 |
1932 |
|
19 |
5/13/01 |
Rocket Power |
NICK |
Sun |
2.4 |
8.9 |
1926 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
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May 17, 2001 © 2001 Media Life
-Elizabeth White is a staff writer for Media Life.
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