|
|
|
whammies biz titles
But February was kind to Seven Sister magazines
By Jennifer Cox
The
nation's top business
magazines took a big hit in February, with a marked decrease in both
advertising revenue and ad pages.
As a category
business titles were down 14.3 percent in advertising revenue and 34.5
percent in ad pages last month compared to the same period in 2000,
according to the most recent figures from the Publishers Information
Bureau.
The Industry Standard was hardest hit.
The title saw ad pages drop 64.2 percent, from 606.20 in February
2000 to 217.19 in February 2001. Ad revenues fell from $10.17 million last
February to $6.44 million last month, representing a 36.7
percent decline.
Business Week’s ad revenue dropped 36.8 percent, from
$41.59 million in February 2000 to $26.28 million in February 2001, while the magazine’s
ad pages decreased 42.9 percent, from 433.30 last February to 247.20 last
month.
Less severe declines were seen by arch-rivals Forbes and Fortune.
Forbes’s ad revenue
dropped 1.2 percent, while the magazine’s ad pages fell 15.1 percent.
Fortune’s ad revenue declined 5.9 percent, while its ad pages dropped
12.2 percent.
Newsweeklies also dropped considerably last month
compared to PIB’s 2000 figures for the same period.
Ad revenue for the
titles declined 16.3 percent, from $96.87 million to $81.08 million. Ad
pages dropped 19.7 percent, from 793.57 to 637.54.
Time was hit the hardest, with a 20.4 percent decrease in ad revenue and a
27.8 percent drop in ad pages.
Newsweek’s ad revenue fell 17.7 percent, while its ad pages dropped 20.2
percent.
U.S. News & World Report, the longstanding
No. 3 title in the field, saw a 15.3 percent decline in ad pages and a 4.2
percent drop in ad revenues.
In contrast, the women’s service category, which has
been struggling in recent times, enjoyed a healthy increase last month compared to February 2000.
Ad revenue was up 13.2 percent, from $131.05 to $150.98
million for the so-called Seven Sister magazines. Ad pages
increased from 792.87 to 826.65, marking an increase of 4.1 percent.
Woman’s Day’s ad revenue increased 41.7 percent, while the magazine’s
ad pages rose 21.4 percent.
Family Circle’s revenue was up 37.4 percent in February, while its ad
pages increased by 25.7 percent.
|
Business/Finance |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| BUSINESS 2.0 | 114.83 | 165.43 | -30.6 | 4.28 | 3.63 | 17.9 |
| BUSINESS WEEK | 247.20 | 433.30 | -42.9 | 26.28 | 41.59 | -36.8 |
| FAST COMPANY* | 77.83 | 0.00 | 0.00 | 3.89 | 0.00 | 0.0 |
| FORBES | 341.33 | 402.12 | -15.1 | 27.77 | 28.10 | -1.2 |
| FORTUNE | 306.82 | 349.36 | -12.2 | 25.50 | 27.10 | -5.9 |
| INC. | 65.52 | 83.94 | -21.9 | 5.34 | 6.60 | -19.1 |
| INDUSTRY STANDARD | 217.19 | 606.20 | -64.2 | 6.44 | 10.17 | -36.7 |
| RED HERRING | 88.75 | 173.09 | -48.7 | 3.38 | 2.86 | 18.1 |
| SMART BUSINESS | 72.23 | 124.38 | -41.9 | 4.90 | 5.74 | -14.6 |
| Totals | 1531.70 | 2337.82 | -34.5 | 107.75 | 125.79 | -14.3 |
| *This title did not publish a Feb. 2000 issue. | ||||||
| Source:
PIB |
||||||
|
Newsweeklies |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| NEWS WEEK |
134.61 | 168.62 | -20.2 | 23.34 | 28.35 | -17.7 |
| TIME | 164.54 | 227.90 | -27.8 | 38.72 | 48.63 | -20.4 |
| US NEWS & WORLD REPORT | 104.39 | 123.26 | -15.3 | 13.54 | 14.13 | -4.2 |
| ECNOMST | 234 | 273.79 | -14.5 | 5.48 | 5.76 | -4.8 |
| Totals | 637.54 | 793.57 | -19.7 | 81.08 | 96.87 | -16.3 |
| Source:
PIB |
||||||
|
Fashion |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
|
ELLE |
97.53 |
115.67 |
-15.7 |
7.00 |
7.62 |
-8.2 |
|
HARPER'S BAZAAR |
128.61 |
147.84 |
-13.0 |
7.83 |
8.36 |
-6.4 |
|
VOGUE |
192.40 |
212.77 |
-9.6 |
12.95 |
13.78 |
-6.0 |
|
W |
108.47 |
111.32 |
-2.6 |
6.71 |
5.82 |
15.4 |
|
Totals |
527.01 | 587.6 | -10.3 | 34.49 | 35.58 | -3.1 |
|
Source: PIB |
||||||
|
Women's Service/Beauty |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
|
ALLURE |
51.87 |
69.23 |
-25.1 |
2.92 |
3.27 |
-10.6 |
|
COSMO |
158.59 |
166.77 |
-4.9 |
21.56 |
20.06 |
7.5 |
|
GLAMOUR |
90.80 |
119.60 |
-24.1 |
9.24 |
10.34 |
-10.7 |
| IN STYLE | 166.26 | 138.05 | 20.4 | 13.50 | 10.04 | 34.5 |
|
MDMOISLLE |
54.03 |
52.95 |
2.0 |
3.22 |
3.26 |
-0.9 |
|
MARIE CLAIRE |
91.68 |
76.47 |
19.9 |
5.67 |
4.22 |
34.3 |
|
Totals |
613.23 | 623.07 | -1.6 | 56.12 | 51.19 | 8.8 |
|
Source: PIB |
||||||
|
Entertainment/Celebrity |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
|
ENTRTNMNT WEEKLY |
119.85 |
143.77 |
-16.6 |
12.86 |
15.03 |
-14.4 |
|
PEOPLE WEEKLY |
249.19 |
284.12 |
-12.3 |
44.28 |
47.40 |
-6.6 |
|
PREMIERE |
30.17 |
39.40 |
-23.4 |
1.49 |
1.72 |
-13.5 |
|
US WEEKLY* |
57.17 |
26.24 |
117.9 |
3.31 |
1.45 |
128.9 |
|
VANITY FAIR |
92.41 |
85.61 |
7.9 |
7.39 |
6.60 |
11.9 |
|
Totals |
548.79 | 579.14 | -5.2 | 69.33 | 72.20 | -4.0 |
| *This title published 1 issue in Feb. 2000 vs. 4 issues in Feb. 2001. | ||||||
|
Source: PIB |
||||||
|
Teen |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| COSMOGIRL | 34.13 | 40.73 | -16.2 | 1.67 | 1.49 | 12.3 |
|
SEVENTEEN |
79.69 |
71.61 |
11.3 |
6.44 |
5.14 |
25.4 |
|
TEEN |
28.16 |
35.17 |
-19.9 |
1.98 |
2.31 |
-14.4 |
|
TEEN PEOPLE |
70.33 |
66.78 |
5.3 |
5.07 |
4.28 |
18.4 |
|
Totals |
212.31 | 214.29 | -0.9 | 15.16 | 13.21 | 12.8 |
|
Source: PIB |
||||||
|
Music |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
|
ROLLING STONE |
87.25 |
114.68 |
-23.9 |
8.89 |
9.45 |
-6.0 |
|
SOURCE |
86.50 |
93.50 |
-7.5 |
1.93 |
1.85 |
4.5 |
|
SPIN |
52.33 |
55.75 |
-6.1 |
2.24 |
2.34 |
-4.2 |
|
VIBE |
52.07 |
89.70 |
-42.0 |
3.10 |
4.61 |
-32.9 |
|
Totals |
278.15 | 353.63 | -21.3 | 16.15 | 18.25 | -11.5 |
|
Source: PIB |
||||||
|
Personal Finance |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| INDIVIDUAL INVESTOR | 25.76 | 47.85 | -46.2 | 0.68 | 1.23 | -45.0 |
| KIPLINGERS PERSNL FINANCE | 74.07 | 67.49 | 9.7 | 4.80 | 4.13 | 16.2 |
| MONEY | 98.49 | 98.45 | 0.0 | 12.61 | 11.40 | 10.6 |
| MUTUAL FUNDS | 52.99 | 59.39 | -10.8 | 3.32 | 3.51 | -5.6 |
| SMART MONEY |
78.85 | 91.39 | -13.7 | 4.49 | 4.49 | 0.1 |
| Totals | 330.16 | 364.57 | -9.4 | 25.89 | 24.77 | 4.4 |
|
Source: PIB |
||||||
|
Women's Service |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| BETTER HOMES & GARDEN | 135.21 | 153.75 | -12.1 | 36.39 | 37.81 | -3.8 |
| FAMILY CIRCLE | 152.62 | 121.39 | 25.7 | 29.4 | 21.40 | 37.4 |
| GOOD HSEKPNG | 112.52 | 98.72 | 14.0 | 22.57 | 18.48 | 22.1 |
| LADIES' HOME JOURNAL | 89.82 | 108.25 | -17.0 | 14.26 | 14.52 | -1.8 |
| MCCALL'S | 63.78 | 60.28 | 5.8 | 9.04 | 8.53 | 6.0 |
| REDBOOK | 84.08 | 95.12 | -11.6 | 7.53 | 7.89 | -4.6 |
| WOMAN'S DAY | 188.62 | 155.36 | 21.4 | 31.79 | 22.43 | 41.7 |
| Totals | 826.65 | 792.87 | 4.1 | 150.98 | 131.05 | 13.2 |
| Source:PIB |
||||||
|
Sports |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| ESPN MAGAZINE | 102.24 | 112.54 | -9.2 | 9.63 | 7.42 | 29.8 |
| SPORTING NEWS | 45.60 | 59.00 | -22.7 | 1.38 | 1.67 | -17.5 |
| SPORTS ILLUSTRATED | 251.63 | 263.03 | -4.3 | 60.96 | 63.16 | -3.5 |
| Totals | 399.47 | 434.57 | -8.1 | 71.97 | 72.25 | -0.4 |
| Source:
PIB |
||||||
|
Men's |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| DETAILS | 45.67 | 48.52 | -5.9 | 1.68 | 1.94 | -13.7 |
| ESQUIRE | 48.61 | 66.23 | -26.6 | 3.22 | 3.69 | -12.7 |
| GEAR | 27.83 | 0.00 | 0.0 | 0.89 | 0.00 | 0.0 |
| GQ | 97.16 | 96.62 | 0.6 | 6.38 | 5.26 | 21.2 |
| MAXIM | 72.52 | 72.03 | 0.7 | 9.41 | 5.87 | 60.1 |
| MENS JOURNAL | 45.38 | 76.85 | -40.9 | 2.44 | 3.30 | -25.9 |
| PLAYBOY | 41.70 | 57.93 | -28.0 | 4.85 | 5.63 | -13.9 |
| Totals | 378.27 | 418.18 | -9.5 | 28.87 | 25.70 | 11.0 |
| Source:
PIB |
||||||
|
Sunday Magazines |
||||||
|
Title |
2001 pages |
2000 pages |
% change |
2001 dollars (millions) |
2000 dollars (millions) |
% change |
| LOS ANGELES TIMES | 41.85 | 48.39 | -13.5 | 1.58 | 1.48 | 7.3 |
| NEW YORK TIMES MAGAZINE | 293.85 | 351.72 | -16.5 | 17.37 | 20.60 | -15.7 |
| PARADE | 50.42 | 47.42 | 6.3 | 45.32 | 42.90 | 5.6 |
| USA WEEKEND | 37.75 | 39.57 | -4.6 | 20.24 | 19.21 | 5.4 |
| Totals | 423.87 | 487.10 | -13.0 | 84.53 | 84.19 | 0.4 |
| Source:
PIB |
||||||
-Jennifer Cox is a staff writer for Media Life.
© 200
Printer-Friendly Version
|
Send
to a Friend
Cover Page |
Contact
Us
