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movie awards rock
Killer numbers body-slam WWF to win the week
By Elizabeth White
One of cable’s biggest summer programs, last Thursday night’s MTV’s "2001 Movie Awards," lived up to its hype, ranking first for last week in both households and adults 18-49, and second for the week among adults 25-54.
The show handily topped perennial winner TNN’s "WWF" in all three categories, and its encore presentation later the same night also ranked 32nd for the week in households.
The initial airing of the MTV "Movie Awards" garnered a 5.6 household rating with 4.4 million households, 3.9 million adults 18-49 and 2.7 million adults 25-54.
Almost one million more households tuned into the movie awards than watched the "WWF."
Additionally, MTV’s two showings of the movie awards "Pre-Show," one airing immediately before the ceremony and one immediately afterwards, tied for eighth place in households and placed sixth and seventh among adults 18-49.
The highest-rated program among adults 25-54 was FX’s "NASCAR Kmart 400" on Sunday afternoon, which also placed second in households and fourth among adults 18-49 for the week.
The three-hour race averaged 3.2 million homes, 2.8 million adults 18-49 and 2.9 million adults 25-54. FX’s "Pre-Show" for the race ranked 21st for the week in households with 1.5 million homes.
The other highly-rated basic cable programs last week were TNT’s weekend movies.
The four showings of 1998’s "You’ve Got Mail" averaged a 2.8 household rating and a delivery of nearly 2.3 million households. The highest-rated version was on Sunday night at 8 p.m., ranking fifth for the week in households, adults 18-49 and adults 25-54.
That particular airing of the movie reached 2.8 million homes, 2.2 million adults 18-49 and 2 million adults 25-54.
TNT’s two showings of the 1997 feature film "As Good As it Gets" averaged a 2.3 household rating and 1.8 million homes. The movie ranked 17th and 32nd for the week in households.
Multiple presentations also paid off for Lifetime’s original movie "Snap Decision." The Monday night debut of the film tied TNT’s "You’ve Got Mail" for fifth place in households with a 3.4 rating and a delivery of 2.7 million homes. A second showing on Sunday afternoon earned a 2.4 rating and 1.9 million homes.
Among cable’s original series, the Discovery Channel’s "FBI Files" finished in tenth place for the week among adults 25-54 and 32nd place in households. Nearly 1.5 million adults 25-54 and 1.7 million households tuned into the Tuesday night program.
Discovery’s "New Detectives: Case Studies" also made the top-54 programs last week, placing 47th with nearly 1.7 million homes.
And the premiere episode of TNT’s heavily promoted "Witchblade" was the 17th highest-rated program in households last week, although the sci-fi series failed to break the top 10 among either adults 18-49 or adults 25-54. Viewed by nearly 2 million homes, the show earned a 2.4 household rating.
|
Top 10 Basic
Cable Ad-Supported |
||
|
Rank |
Net |
(000) |
|
1 |
TNT |
1222 |
|
2 |
TBS |
832 |
|
3 |
USA |
777 |
|
4 |
LIFETIME |
772 |
|
5 |
MTV |
736 |
|
6 |
DISCOVERY |
641 |
|
7 |
TLC |
548 |
|
8 |
TNN |
530 |
|
9 |
NICK |
446 |
|
10 |
FX |
424 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
|
||
|
Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
6/7/01 |
MTV Movie Awards 2001 |
MTV |
Thu |
3902 |
|
2 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
3518 |
|
3 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
3197 |
|
4 |
6/10/01 |
NASCAR/Kmart 400 |
FX |
Sun |
2848 |
|
5 |
6/10/01 |
m/"You've Got Mail" |
TNT |
Sun |
2161 |
|
6 |
6/7/01 |
Movie Awards Pre Show 01 |
MTV |
Thu |
1902 |
|
7 |
6/7/01 |
Movie Awards Pre Show 01 |
MTV |
Thu |
1826 |
|
8 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
1760 |
|
9 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
1660 |
|
10 |
6/4/01 |
m/"Blade" |
TNT |
Mon |
1545 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
|
|||||
|
Top 10 Basic
Cable Ad-Supported |
||
|
Rank |
Net |
(000) |
|
1 |
TNT |
1286 |
|
2 |
TBS |
842 |
|
3 |
USA |
836 |
|
4 |
LIFETIME |
801 |
|
5 |
DISCOVERY |
727 |
|
6 |
TLC |
568 |
|
7 |
A&E |
554 |
|
8 |
HISTORY |
507 |
|
9 |
MTV |
475 |
|
10 |
TNN |
472 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
|
||
|
Top 10 Basic Cable
Ad-Supported Programs |
|||||
# |
Date |
Program |
Net |
Day |
(000) |
|
1 |
6/10/01 |
NASCAR/Kmart 400 |
FX |
Sun |
2909 |
|
2 |
6/7/01 |
MTV Movie Awards 2001 |
MTV |
Thu |
2729 |
|
3 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
2669 |
|
4 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
2526 |
|
5 |
6/10/01 |
m/"You've Got Mail" |
TNT |
Sun |
2022 |
|
6 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
1831 |
|
7 |
6/10/01 |
m/"Murder At 1600" |
TBS |
Sun |
1619 |
|
8 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
1603 |
|
9 |
6/4/01 |
m/"Blade" |
TNT |
Mon |
1588 |
|
10 |
6/5/01 |
The FBI Files |
DISC |
Tue |
1484 |
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Source: Turner Entertainment Research from Nielsen Media Research data
|
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Top 10 Basic Cable
Ad-Supported Networks |
||||||||
|
# |
Net |
PT |
PT (000) |
PT Shr |
TD Rank |
TD Rtg |
TD (000) |
TD Shr |
|
1 |
TNT |
2.1 |
1758 |
3.7 |
4 |
1.0 |
808 |
3.0 |
|
2 |
LIF |
1.9 |
1535 |
3.3 |
2 |
1.2 |
966 |
3.2 |
|
3 |
TOON |
1.7 |
1253 |
2.9 |
2 |
1.2 |
889 |
3.7 |
|
4 |
USA |
1.6 |
1342 |
2.8 |
6 |
0.9 |
703 |
2.6 |
|
5 |
NICK |
1.5 |
1255 |
2.6 |
1 |
1.3 |
1092 |
4.1 |
|
5 |
TBS |
1.5 |
1245 |
2.6 |
4 |
1.0 |
833 |
3.1 |
|
7 |
A&E |
1.4 |
1106 |
2.3 |
7 |
0.8 |
658 |
2.3 |
|
8 |
DISC |
1.2 |
948 |
2.0 |
9 |
0.6 |
473 |
1.5 |
|
8 |
MTV |
1.2 |
926 |
2.0 |
8 |
0.7 |
542 |
2.1 |
|
10 |
TNN |
0.9 |
704 |
1.5 |
14 |
0.4 |
327 |
1.1 |
|
10 |
HIST |
0.9 |
664 |
1.5 |
11 |
0.5 |
366 |
1.4 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
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|
Top 20
Basic Cable Ad-Supported |
|||||||
# |
Date |
Program |
Net |
Day |
Rtg | Shr |
(000) |
|
1 |
6/7/01 |
MTV Movie Awards 2001 |
MTV |
Thu |
5.6 |
9.2 |
4397 |
|
2 |
6/10/01 |
NASCAR/Kmart 400 |
FX |
Sun |
4.8 |
12.8 |
3194 |
|
3 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
4.5 |
7.5 |
3684 |
|
4 |
6/4/01 |
WWF Entertainment |
TNN |
Mon |
3.9 |
6.1 |
3195 |
|
5 |
6/10/01 |
m/"You've Got Mail" |
TNT |
Sun |
3.4 |
5.5 |
2819 |
|
5 |
6/4/01 |
m/"Snap Decision" |
LIF |
Mon |
3.4 |
5.3 |
2706 |
|
7 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
3.0 |
5.5 |
2437 |
|
8 |
6/7/01 |
Movie Awards Pre Show 01 |
MTV |
Thu |
2.7 |
4.8 |
2176 |
|
8 |
6/7/01 |
Movie Awards Pre Show 01 |
MTV |
Thu |
2.7 |
5.8 |
2155 |
|
8 |
6/5/01 |
m/"Deadly Appearances" |
LIF |
Tue |
2.7 |
4.3 |
2134 |
|
11 |
6/5/01 |
Jag |
USA |
Tue |
2.6 |
5.1 |
2165 |
|
12 |
6/9/01 |
Rugrats |
NICK |
Sat |
2.5 |
9.2 |
2032 |
|
12 |
6/8/01 |
m/"You've Got Mail" |
TNT |
Fri |
2.5 |
5.5 |
2030 |
|
12 |
6/4/01 |
Golden Girls |
LIF |
Mon |
2.5 |
5.3 |
2017 |
|
12 |
6/10/01 |
m/"Fifteen And Pregnant" |
LIF |
Sun |
2.5 |
7.2 |
1981 |
|
12 |
6/9/01 |
m/"With A Vengeance" |
LIF |
Sat |
2.5 |
4.9 |
1971 |
|
17 |
6/5/01 |
m/"Witchblade" |
TNT |
Tue |
2.4 |
3.9 |
1968 |
|
17 |
6/9/01 |
Spongebob |
NICK |
Sat |
2.4 |
8.9 |
1958 |
|
17 |
6/10/01 |
m/"Snap Decision" |
LIF |
Sun |
2.4 |
6.3 |
1950 |
|
17 |
6/9/01 |
m/"As Good As It Gets" |
TNT |
Sat |
2.4 |
4.6 |
1925 |
|
Source: Turner Entertainment Research from Nielsen Media Research data
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June 14, 2001 © 2001 Media Life
-Elizabeth White is a staff writer for Media Life.
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