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When
all else fails,
love may be the answer
Syndicators
drop robes for relationship showsBy Kevin Downey
Boredom, where is thy sting? Perhaps in love and afternoon chatter
about--what else?--relationships.
Forget that Cybill Shepherd just yesterday got
booted from the bottom-feeding syndicated show "Men are from Mars,
Women are from Venus." Forget that the show, based on the
best-selling advice book of the same name, was expected to challenge the
great Oprah herself when it debuted at the beginning of the season.
Syndicated television is turning with all its
heart to relationship shows in its latest attempt to combat viewer
boredom.
This is the definitive early word coming out of this week’s
National Association of Television Program Executives conference in Las
Vegas, where the industry presents all its latest ideas.
What's definitely on the way out is
gavel-whacking, the programming rage of recent seasons. Judge shows,
where more and more black-robes vied for a less and less interested
audience, have run their cycle.
The return to relationships as the next hot breakout
programming concept comes after several years of declining ratings and no
real hits. In all, it's been an anxious time for syndicators, with none of
the old rules working and rising complaints of copycatting and a general
lack of imagination.
The new
relationship shows being offered at this year’s NATPE, a four-day convention when
most of the coming year’s syndication deals are made, come in a variety
of formats, from classic advice chatter of the Oprah kind to game shows
with a twist of reality programming.
The shows include
"Talk or Walk," in which the audience votes on whether a
relationship should continue or not, "Fifth Wheel," in which
four potential dates are eliminated one-by-one, and "Elimidate."
"Every year
is a regroup because most programming goes through cycles," says Bill
Carroll, vice president and director of programming at Katz Television
Group.
"We went through
game shows, then talk, then last year it was court shows. Now we’re back
to talk shows, in the broadest sense, about relationships. It’s more
diverse than celebrity talk."
It’s something
of a gamble for syndicators to rest much of the coming year on
relationships, though.
"Men are from Mars,
Women
are from Venus" pulled a dismal 0.8 household rating, and many feel
that axing Shepherd won't pull the show off the bottom.
At the same time, though, the genre is showing some
signs of life, if not quite a pulse.
In November, when
70 out of 82 shows in syndication fell in the ratings, shows like
"Blind Date" managed an uptick of 28 percent to a 2.0 household
rating.
The move to
relationships, however, is more a sign of the waning draw of court shows and
talk shows.
Syndicators
managed to get 10 court shows on the air.
But while the
shows "Divorce Court" and "Power of Attorney" have
been picked up again for next year, as announced yesterday, a third of the
court shows now airing are not expected to be renewed.
"We reached a point
of saturation. In the most positive terms, it’s too much of a good
thing. Shows like ‘Judge Judy’ rise to the top and the others
plateau," says Carroll.
And the day of the talk
show, at least the conventional talk show, is also well past its prime.
This year’s
biggest new entry in that genre, "Dr. Laura," has stumbled so badly
in the ratings
that the web site Stopdrlaura.com has closed down, its mission
accomplished. The site led much of the protest over the
host's negative comments about gays.
Perhaps the most
anticipated of the shows is "Crossing Over," which is already
airing on the Sci-Fi network. John Edward, who talks to the dead friends
and family members of the studio audience, hosts the show, which has
commitments in 70 percent of the country.
Another show
generating a good deal of attention at NATPE is "Ananda," which
is a traditional talker hosted by Ananda Lewis of MTV.
A talk show with a
variety format with Caroline Rhea from "Hollywood Squares" and
"Sabrina, the Teenage Witch" is in the works.
"The Other
Half" is a male version of "The View," and is produced,
like that show, by Barbara Walters.
And "Iyanla"
is a talk show with a focus on relationships.
Other shows in the works
include "Mutant X," a science fiction hour from Tribune
Entertainment, which also distributes "Andromeda," this year’s
most successful new syndicated hour-long series.
Andrew "Dice"
Clay has a series in which his character is transported back to the days
of the gladiators.
"The Larry Sanders
Show," which was on HBO and stars Garry Shandling, is being sold in
syndication as an hour-long show made up of two of the sitcom’s
half-hour episodes. The show already has a cable deal with the Bravo
network.
In total there are about
25 major shows that are up for grabs at this year’s NATPE. A few of them
have firm orders for the fall but more will be made this week.
"'Ananda' is a
firm go, 'Talk or Walk' is, 'Iyanla,' and 'Mutant X' is a
firm go. 'The Other Half' is a likely go and 'Rendeview' is a firm
go. By Thursday we’ll be winnowing out the shows. If you got this far,
it usually goes forward," says Carroll.
He says that 20 or
so of the shows should be picked up for next year, based on the average
from previous years.
Also announced at NATPE,
following a weekend Fox affiliate meeting, is that the network has given
permission to its affiliates to open up the 4:00-5:00 p.m. hour for
syndicated programs.
The hour is now
part of the Fox Kids block, which is being moved back to 2:00-4:00 p.m.
The move comes after eight months of negotiations in which affiliates
asked for the move to better pair early evening news with adult programs.
The new hour is
being made available even though affiliates are less than three years into
a ten-year contract that called for them to air the kids block from
3:00-5:00 p.m.
-Kevin Downey is a
staff writer for Media Life.

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