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|
touted original series
And old movies do best of all among 18-49s
By Elizabeth White
Forget all the
noise about A&E's "100 Centre Street" and Lifetime's
"The Division."
When it comes to drawing viewers to cable, the
real ratings workhorses continue to be movies, for all the talk we hear
these days from cable networks about the promise of original series.
Lifetime's
ratings last week are a prime example.
Lifetime was the biggest beneficiary of this trend for
the week of Jan. 8 to Jan. 14, with two original movies landing in the top
10 ad-supported cable programs.
The back-to-back mommy features of "A Mother’s
Revenge" and "Wife, Mother, Murderer" averaged over 2.5
million viewers and a 3.3 household rating.
In contrast, the highest-rated original series for Lifetime
was its highly publicized "The District." The legal drama
finished in tenth place for the week with 2.3 million viewers and a 3.0
household rating.
The combination of original movies and series gave Lifetime
first place in primetime among households for the week.
A&E’s original movie "The Great Gatsby" also
scored high marks last week, pushing the network to a fourth-place finish
among households in primetime.
On its Sunday night airing, the film starring Mira
Sorvino garnered 2.6 million viewers and a 3.3 household rating.
Among adults 18-49, reruns of old box office hits were
more popular than original movies. No network’s original movies made the
top 10 rated programs among adults 18-49, but five feature films did.
TBS had three of the top 10 programs, all classic films
from the 1980s-- "Ghost," "Overboard" and "Ferris
Bueller’s Day Off."
TNT had two primetime hits with "The Shawshank
Redemption" and "The Untouchables."
These movies propelled TBS and TNT to first and second,
respectively, in primetime among adults 18-49 for the week.
TBS also got a boost from its original series "Ripley’s
Believe It or Not." The primetime show came in tenth place in
households and fifth place among adults 18-49.
But the top two shows in both households and adults
18-49 remained the WWF on TNN. The shows averaged 3.7 million viewers and
a 4.8 household rating. That helped TNN to ninth place in primetime among
households. TNN still has no other hit shows, however, and its primetime
household rating was one-fourth of the WWF’s, at a 1.2.
The WWF’s old network did a little better than
its new one.
USA had a 1.8 primetime household rating and
finished the week third in households and fourth among adults 18-49. In
total day ratings, USA was seventh in households and fourth among adults
18-49.
First in household total day ratings was
Nickelodeon, powered by 12 episodes of "Rugrats," ranking among
the 50 most highly rated programs for the week. Four "Rugrats"
landed in the top 10. Nickelodeon also placed seventh in households during
primetime and fifth in total day ratings among adults 18-49.
Among households, TBS was second in total day ratings,
Lifetime third, the Cartoon Network fourth, and A&E fifth. TBS was
first in total day ratings among adults 18-49, with Lifetime, TNT, USA and
Nickelodeon rounding out the rest of the top five, in that order.
|
Basic Cable
Ad-Supported Network Ratings |
||||
|
Monday through Sunday Primetime |
||||
|
# |
Network |
Rtg |
(000) |
Shr |
|
1 |
LIF |
2.0 |
1551 |
3.0 |
|
2 |
TBS |
1.9 |
1567 |
3.0 |
|
3 |
USA |
1.8 |
1447 |
2.7 |
|
4 |
AEN |
1.7 |
1380 |
2.6 |
|
4 |
TOON |
1.7 |
1158 |
2.5 |
|
6 |
TNT |
1.5 |
1219 |
2.3 |
|
7 |
NICK |
1.4 |
1127 |
2.1 |
|
8 |
ESPN |
1.3 |
1028 |
2.0 |
|
9 |
DISC |
1.2 |
987 |
1.9 |
|
9 |
TNN |
1.2 |
932 |
1.8 |
|
11 |
TLC |
1.1 |
877 |
1.7 |
|
12 |
SCIF |
1.0 |
643 |
1.4 |
|
13 |
MTV |
0.9 |
678 |
1.3 |
|
13 |
HIST |
0.9 |
642 |
1.4 |
|
13 |
TVLD |
0.9 |
504 |
1.4 |
|
16 |
AMC |
0.8 |
578 |
1.2 |
|
17 |
CNN |
0.7 |
571 |
1.1 |
|
17 |
CMDY |
0.7 |
458 |
1.0 |
|
17 |
HGTV |
0.7 |
457 |
1.0 |
|
17 |
EN |
0.7 |
434 |
1.0 |
|
17 |
FX |
0.7 |
418 |
1.1 |
|
17 |
FOXN |
0.7 |
400 |
1.1 |
|
23 |
FAM |
0.6 |
472 |
0.9 |
|
23 |
CORT |
0.6 |
323 |
1.0 |
|
23 |
TVGC |
0.6 |
313 |
0.9 |
|
23 |
GAME |
0.6 |
176 |
0.9 |
|
27 |
BET |
0.5 |
341 |
0.8 |
|
27 |
APL |
0.5 |
306 |
0.7 |
|
27 |
WGNC |
0.5 |
270 |
0.8 |
|
27 |
FOOD |
0.5 |
247 |
0.7 |
|
31 |
VH1 |
0.4 |
304 |
0.6 |
|
31 |
ESP2 |
0.4 |
270 |
0.6 |
|
31 |
CNBC |
0.4 |
266 |
0.5 |
|
31 |
MSNB |
0.4 |
220 |
0.6 |
|
31 |
TRAV |
0.4 |
205 |
0.6 |
|
31 |
BRAV |
0.4 |
178 |
0.5 |
|
31 |
ODSY |
0.4 |
105 |
0.6 |
|
31 |
TDSN |
0.4 |
71 |
0.6 |
|
39 |
TWC |
0.3 |
232 |
0.5 |
|
40 |
HLN |
0.2 |
125 |
0.3 |
|
40 |
CMT |
0.2 |
98 |
0.3 |
|
Source: Turner Entertainment
Research, based on Nielsen Media Research data
|
||||
| Basic
Cable Ad-Supported Network Rating Total Day Week of Jan. 1 through Jan. 14 |
||||
|
Monday through Sunday Total Day |
||||
|
# |
Network |
Rtg |
(000) |
Shr |
|
1 |
NICK |
1.4 |
1133 |
3.9 |
|
2 |
TBS |
1.2 |
989 |
3.4 |
|
2 |
LIF |
1.2 |
982 |
3.0 |
|
4 |
TOON |
1.1 |
763 |
3.0 |
|
5 |
AEN |
1.0 |
805 |
2.6 |
|
6 |
TNT |
0.9 |
725 |
2.5 |
|
7 |
USA |
0.8 |
674 |
2.3 |
|
8 |
DISC |
0.7 |
541 |
1.6 |
|
9 |
ESPN |
0.6 |
468 |
1.6 |
|
9 |
HIST |
0.6 |
432 |
1.5 |
|
9 |
TVLD |
0.6 |
337 |
1.7 |
|
12 |
TLC |
0.5 |
414 |
1.4 |
|
12 |
MTV |
0.5 |
414 |
1.5 |
|
12 |
TNN |
0.5 |
399 |
1.2 |
|
12 |
AMC |
0.5 |
355 |
1.3 |
|
12 |
CMDY |
0.5 |
313 |
1.1 |
|
12 |
FX |
0.5 |
286 |
1.2 |
|
12 |
WGNC |
0.5 |
247 |
1.3 |
|
19 |
CNN |
0.4 |
295 |
1.0 |
|
19 |
SCIF |
0.4 |
293 |
1.2 |
|
19 |
HGTV |
0.4 |
292 |
1.1 |
|
19 |
CNBC |
0.4 |
285 |
1.0 |
|
19 |
EN |
0.4 |
239 |
0.9 |
|
19 |
FOXN |
0.4 |
201 |
1.0 |
|
25 |
FAM |
0.3 |
250 |
0.9 |
|
25 |
TWC |
0.3 |
229 |
0.8 |
|
25 |
BET |
0.3 |
204 |
0.9 |
|
25 |
VH1 |
0.3 |
197 |
0.7 |
|
25 |
CORT |
0.3 |
179 |
1.0 |
|
25 |
APL |
0.3 |
177 |
0.7 |
|
25 |
FOOD |
0.3 |
170 |
0.8 |
|
25 |
MSNB |
0.3 |
169 |
0.8 |
|
25 |
TVGC |
0.3 |
163 |
0.8 |
|
25 |
GAME |
0.3 |
93 |
0.8 |
|
25 |
TDSN |
0.3 |
59 |
0.9 |
|
36 |
ESP2 |
0.2 |
144 |
0.5 |
|
36 |
HLN |
0.2 |
127 |
0.5 |
|
36 |
TRAV |
0.2 |
98 |
0.5 |
|
36 |
BRAV |
0.2 |
96 |
0.5 |
|
36 |
ODSY |
0.2 |
48 |
0.4 |
|
36 |
CMT |
0.2 |
91 |
0.6 |
|
Source: Turner Entertainment
Research, based on Nielsen Media Research data
|
||||
|
Top 50 Basic
Cable Ad-Supported Programs |
||||||||
|
# |
Date |
Program |
Net |
HH |
HH |
HH |
HUT |
P2+ |
|
1 |
1/8 |
WWF Entrtnmnt |
TNN |
5.3 |
8.5 |
4169 |
62.2 |
6413 |
|
2 |
1/8 |
WWF Entrtnmnt |
TNN |
4.3 |
6.0 |
3429 |
71.6 |
5248 |
|
3 |
1/13 |
Rugrats |
NICK |
3.7 |
11.0 |
2968 |
33.7 |
4313 |
|
4 |
1/13 |
m/"Mothers Revenge" |
LIF |
3.5 |
7.5 |
2727 |
46.2 |
3252 |
|
5 |
1/13 |
Rugrats |
NICK |
3.3 |
10.6 |
2666 |
31.5 |
3489 |
|
5 |
1/14 |
m/"Great Gatsby" |
AEN |
3.3 |
4.7 |
2627 |
70.3 |
3705 |
|
7 |
1/14 |
Rugrats |
NICK |
3.2 |
8.8 |
2547 |
36.5 |
3578 |
|
8 |
1/13 |
Spongebob |
NICK |
3.1 |
9.1 |
2489 |
34.2 |
3664 |
|
8 |
1/13 |
m/"Wife, Mother, Murderer" |
LIF |
3.1 |
5.7 |
2422 |
53.6 |
2952 |
|
10 |
1/8 |
Rugrats |
NICK |
3.0 |
4.6 |
2431 |
66.1 |
3854 |
|
10 |
1/10 |
Ripleys Believe It Or Not |
TBS |
3.0 |
4.5 |
2403 |
65.1 |
3924 |
|
10 |
1/13 |
m/"Untchbles" |
TNT |
3.0 |
5.0 |
2394 |
59.7 |
3774 |
|
10 |
1/14 |
The Division |
LIF |
3.0 |
4.2 |
2357 |
70.8 |
3275 |
|
14 |
1/14 |
Spongebob |
NICK |
2.9 |
7.8 |
2350 |
37.9 |
3207 |
|
14 |
1/14 |
Rugrats |
NICK |
2.9 |
8.7 |
2335 |
33.5 |
3092 |
|
16 |
1/8 |
Rugrats |
NICK |
2.8 |
5.7 |
2272 |
50.0 |
3470 |
|
16 |
1/10 |
Rugrats |
NICK |
2.8 |
4.5 |
2260 |
62.8 |
3337 |
|
16 |
1/14 |
Spongebob |
NICK |
2.8 |
7.3 |
2250 |
38.6 |
3079 |
|
16 |
1/14 |
m/"Murder |
LIF |
2.8 |
4.9 |
2192 |
56.5 |
2745 |
|
20 |
1/8 |
Jag |
USA |
2.7 |
4.3 |
2206 |
64.2 |
2986 |
|
20 |
1/14 |
m/"Ghost" |
TBS |
2.7 |
4.0 |
2201 |
68.2 |
3650 |
|
20 |
1/9 |
m/"Hard Rain" |
USA |
2.7 |
4.0 |
2165 |
66.9 |
3341 |
|
20 |
1/13 |
Rocket Power |
NICK |
2.7 |
9.7 |
2163 |
28.1 |
2728 |
|
20 |
1/9 |
Rugrats |
NICK |
2.7 |
4.2 |
2123 |
63.3 |
3193 |
|
20 |
1/8 |
Hey Arnold |
NICK |
2.7 |
4.2 |
2115 |
62.4 |
3216 |
|
20 |
1/14 |
Any Day Now |
LIF |
2.7 |
4.1 |
2096 |
65.2 |
2552 |
|
27 |
1/10 |
Jag |
USA |
2.6 |
4.3 |
2122 |
61.1 |
3035 |
|
27 |
1/9 |
Jag |
USA |
2.6 |
4.2 |
2082 |
62.0 |
2710 |
|
27 |
1/11 |
Rugrats |
NICK |
2.6 |
4.1 |
2047 |
62.2 |
3116 |
|
27 |
1/13 |
m/"While Justice Sleeps" |
LIF |
2.6 |
4.3 |
2020 |
59.7 |
2673 |
|
27 |
1/13 |
m/"Dangerous Intentions" |
LIF |
2.6 |
6.5 |
2017 |
39.5 |
2299 |
|
32 |
1/8 |
m/"Geronimo: |
TBS |
2.5 |
3.6 |
2035 |
68.6 |
2548 |
|
32 |
1/9 |
Wild |
NICK |
2.5 |
3.8 |
2027 |
66.8 |
2907 |
|
32 |
1/14 |
Rocket |
NICK |
2.5 |
8.7 |
2018 |
29.2 |
2471 |
|
32 |
1/14 |
m/"Murder |
LIF |
2.5 |
4.0 |
1991 |
63.6 |
2405 |
|
32 |
1/14 |
m/"Good Night Sweet Wife" |
LIF |
2.5 |
4.7 |
1989 |
53.7 |
2428 |
|
32 |
1/10 |
Rugrats |
NICK |
2.5 |
6.3 |
1987 |
39.5 |
2639 |
|
32 |
1/8 |
WCW |
TNT |
2.5 |
3.5 |
1984 |
70.3 |
3044 |
|
39 |
1/11 |
Jag |
USA |
2.4 |
4.0 |
1960 |
60.6 |
2683 |
|
39 |
1/11 |
Hey Arnold |
NICK |
2.4 |
4.1 |
1955 |
59.1 |
2889 |
|
39 |
1/9 |
Hey Arnold |
NICK |
2.4 |
4.0 |
1952 |
60.5 |
2859 |
|
39 |
1/9 |
Rocket |
NICK |
2.4 |
5.2 |
1935 |
46.8 |
2845 |
|
39 |
1/13 |
m/"Road |
TNT |
2.4 |
4.6 |
1935 |
52.8 |
2784 |
|
39 |
1/13 |
m/"Overboard (1987)" |
TBS |
2.4 |
4.7 |
1919 |
50.2 |
2810 |
|
39 |
1/12 |
Rugrats |
NICK |
2.4 |
4.1 |
1903 |
58.2 |
2991 |
|
39 |
1/11 |
Rugrats |
NICK |
2.4 |
5.8 |
1903 |
41.2 |
2668 |
|
39 |
1/8 |
m/"Stand |
LIF |
2.4 |
3.5 |
1895 |
67.8 |
2353 |
|
39 |
1/14 |
Law & |
AEN |
2.4 |
3.7 |
1892 |
65.1 |
2513 |
|
39 |
1/12 |
Rocket |
NICK |
2.4 |
5.4 |
1885 |
43.5 |
2617 |
|
39 |
1/13 |
Catdog |
NICK |
2.4 |
6.6 |
1876 |
35.5 |
2886 |
|
39 |
1/8 |
Biography |
AEN |
2.4 |
3.3 |
1867 |
70.4 |
2131 |
|
39 |
1/9 |
Dexters Laboratory |
TOON |
2.4 |
3.5 |
1672 |
68.4 |
2350 |
|
39 |
1/10 |
South Park |
CMDY |
2.4 |
3.5 |
1627 |
68.2 |
2546 |
|
Source: Turner Entertainment
Research, based on Nielsen Media Research data
|
||||||||
|
Network
Rankings ADULTS 18-49 |
|||
|
PRIME TIME |
TOTAL DAY |
||
|
Net |
A18-49 |
Net |
A18-49 |
|
TBS |
1276 |
TBS |
697 |
|
TNT |
998 |
LIF |
556 |
|
LIF |
862 |
TNT |
505 |
|
USA |
835 |
USA |
439 |
|
TLC |
761 |
NICK |
415 |
|
DISC |
681 |
DISC |
363 |
|
ESPN |
587 |
TLC |
340 |
|
SCIF |
563 |
AEN |
337 |
|
AEN |
548 |
ESPN |
311 |
|
TNN |
502 |
HIST |
286 |
|
Source: Turner Entertainment
Research, based on Nielsen Media Research data
|
|||
|
Top Ten
Programs ADULTS 18-49 |
|||||
|
DATE |
PROGRAM |
NET |
DAY |
TIME |
A18-49 (000) |
|
1/8/01 |
WWF Entertainment |
TNN |
Mon |
10:00P-11:12P |
3733 |
|
1/8/01 |
WWF Entertainment |
TNN |
Mon |
09:00P-10:00P |
2990 |
|
1/14/01 |
m/"Ghost" |
TBS |
Sun |
08:00P-10:45P |
2070 |
|
1/13/01 |
m/"Untouchables" |
TNT |
Sat |
08:00P-10:36P |
1967 |
|
1/10/01 |
Ripleys Believe It Or Not |
TBS |
Wed |
08:00P-09:00P |
1800 |
|
1/13/01 |
m/"Overboard (1987)" |
TBS |
Sat |
10:20P-12:50A |
1782 |
|
1/14/01 |
m/"The Shawshank Redemption" |
TNT |
Sun |
08:00P-11:00P |
1772 |
|
1/8/01 |
WCW Monday Nitro Live! |
TNT |
Mon |
08:00P-09:00P |
1765 |
|
1/10/01 |
South Park |
CMDY |
Wed |
10:00P-10:30P |
1744 |
|
1/13/01 |
m/"Ferris Buellers Day Off" |
TBS |
Sat |
03:35P-05:50P |
1613 |
|
Source: Turner Entertainment
Research, based on Nielsen Media Research data
|
|||||
-Elizabeth White is a staff writer for Media Life.
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