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Britain's
Felix Dennis
is a cut-up from way back
Ex-hippie
behind Maxim, The Week and Blender
by Simon Bond
Felix Dennis, chairman
of the privately-owned Dennis Publishing company, first came into the
public eye in 1971 as one of three defendants in a lawsuit involving the
corruption of public morals.
Dennis, along with the two other editors of the radical
hippie magazine Oz, were brought up on charges following their publication
of articles on homosexuality and sadism that were purported to have been
written by school children.
The magazine also contained a cartoon of the popular
children's character, Rupert the Bear, deflowering Gypsy Grannie.
The judge in the case, a bastion of the
UK's right-wing establishment, gave Dennis a shorter prison sentence than
his two co-editors on the grounds that he was "very much less
intelligent than his fellow defendants."
But, looking back, Dennis couldn't have been too dim. These days he runs a multi-million dollar international
publishing empire.
His company has built up a strong portfolio of specialist
titles that include The Week, Auto Express, Computer Buyer, Computer
Shopper, Dreamcast, MacUser, Maxim, PC Gear, PC Pro, PC Zone, PS and Stuff
in the UK, as well as editions of Maxim and Stuff in the US.
Dennis will soon launch U.S. editions of The Week, a
newsweekly to compete with Time, Newsweek and U.S. News & World
Report, and Blender, a music title to compete with Rolling Stone and Spin.
Along with his success in business, Dennis has also acquired a few other establishment trappings. In 1999, he was revealed as
the largest single financial donor to the UK's ruling Labour party, giving
them close to $300,000 that year, in addition to funds provided in
previous years.
However, Dennis does not seem to have lost his edge
when it comes to his ability to shock. In 1999 he came to the rescue of
Los Angeles street-gang cricketers whose goodwill tour of Britain was
called off when their sponsor pulled out. Dennis read about the
cancellation of the Compton Homies' planned tour and telephoned them
with an offer of $50,000 to help the team. The Comptom Homies is made up of former
teen-gang members from the city's toughest neighborhoods.
That same year he raised a grin when he replaced outgoing
U.S. Maxim editor Mark Golin, who had defected to Conde Nast, with the
fictitious character "Sammy the Hamster."
Looking ahead, Dennis clearly has further ambitions in
addition to extending the franchise of The Week to the US. He is backing
the next generation of enfant terrible publishers as an investor in
James Brown's I Feel Good publishing company. Brown, not to be
confused with the U.S. soul singer of the same name, is the
legendary editor who started the British male magazine Loaded and was once
the top editor of the British edition of GQ.
Brown came to the attention of the U.S. publishing community when
he was forced to part company with GQ following the publication
of an article that voted Nazi General Rommel as one of the "coolest
cats"
of the Twentieth Century.
-Simon Bond covers European media for Media Life,
writing from outside of London.

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