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LookSmart
chops 172 staffers
Search site LookSmart.com is the latest major web site to crack under the
strain of having to show the financial community a profit when there is
none to be had. Seeking to cut costs, LookSmart has axed 172 employees,
which is between a quarter and a third of its staff. On top of the mass
firing, the dot.com will get rid of nonessential business, streamlining 11
operating groups into four. The restructuring should save the site $44
million. For the fourth quarter, LookSmart expects to have lost up to $31
million. LookSmart officials say that while its sales of untargeted ads
may be declining, highly targeted direct marketing is growing. LookSmart’s
news comes in the wake of Yahoo’s announcement that it has lowered
expectations for this year (see below). LookSmart consistently ranks high
among top web sites in terms of visitors; according to Nielsen
Net//Ratings, the site was the 14th-ranked property for the
week ended Jan 7.
Low Yahoo earnings
estimates rattle investors
Wall Street went haywire Thursday when Yahoo lowered its earnings
expectations for 2001. At the same time, the portal reported that its
first-quarter earnings would meet expectations. No matter: Yahoo shares
tumbled 15 percent, or $4.53, to $25.97. Analysts and investors
immediately downgraded Yahoo stock, as well as that of fellow ad-supported
companies like CNET and NBCi. Terra Lycos stock slipped 88 cents to
$11.75. Pronouncements such as this one from Internet.com CEO Alan Meckler
abounded: "If Yahoo can't significantly grow, the pain for other
consumer sites is going to be grotesque." Observers seem intent on
pegging the entire industry's troubles on slow ad sales, which helps
deflect everyone's attention from the fact that these web companies had
been pumped up in value far out of proportion to their worth as businesses
in the first place. In any case, Wall Street is now insisting that web
sites find alternate sources of revenue and quickly. Even as Yahoo's new
projections caused analysts to skewer the company, some believe the portal
went with extra-low estimates to low-ball the Street so as not to have to
fall short again. And one or two analysts resisted their peers'
Cassandra-like pronouncements and expressed the belief that Yahoo's
troubles are merely short-term and will alleviate as mainstream
advertisers follow consumers onto the web, which they surely will.
Study: New economy is still growing
The so-called internet economy grew 58 percent in 2000, according to a
study commissioned by internet infrastructure company Cisco Systems.
Specifically, internet and technology-related companies poured $830
billion into the economy in 2000. More than 3 million people worked in the
internet field in the middle of 2000 --twice as many as work in real
estate. Researchers determined that the internet created 600,000 new jobs
in the first half of last year. Just 28 percent of internet professionals
work in technical positions, compared to 33 percent in sales and
marketing. The study did not limit itself to pure-play dot.coms, which
make up about 10 percent of the total internet economy. Rather, the study
included the use of internet technology by traditional businesses, and
concluded that more jobs are created as more traditional companies harness
the internet to save time and money. The economic slowdown in the second
half of the year tempered the sector’s rapid growth, the study notes.
Local news site
Streetmail lays off and cuts back
Streetmail.com, an internet company that specializes in local email
newsletters, has fired 16 staffers in its New York and North Adams, Mass.,
offices. The company has also scaled back on the number of contracts it
will offer freelance writers. The email newsletters have focused upon
off-the-radar-screen news from small and medium cities. But as part of the
restructuring, letters in one-quarter of the companies’ markets will
become regional. The dot.com has not revealed which of its 131 small and
medium markets will be affected. All of the changes, according to
Streetmail’s vice president of marketing, are cost-cutting measures made
necessary by the much-ballyhooed dot.com downturn and investors’
insistence upon profitability. Streetmail CEO Barbara Johnson launched the
site to fill the gap left as the number of offbeat, independent local
newspapers that actually carry local news dwindles.
EBay opts in 6 million
users, ready or not
About 6 million eBay users who signed up between April and November 2000
will receive opt-in company email --whether they thought they wanted it or
not. Due to a bug on the registration page, users who had registered
during that time frame were automatically opted out of marketing emails
and newsletters, even if they had indicated that they actually would
welcome such messages. EBay has fixed the problem so the registration page
functions normally again and users can choose to receive or not receive
promotional mailings. As for those who registered on the buggy page, eBay
has decided unilaterally to opt all of them in. The auction site sent the
users in question an email this week explaining the change. Those opted in
by eBay can still manually can opt out of the emails, and the auction site
says it won’t start sending marketing emails to these users as a group
until Jan. 23, to give everyone some time. Still, the action has miffed
privacy advocates and more than a few eBay customers; disaffected users
have taken to message boards and chat rooms to voice their irritation.
A job site for the porn
industry
Thanks to the internet, it’s a bit easier to find a job as a live, nude
girl. In the tradition of straight career sites such as Monster.com, newly
launched Adultstaffing.com lists lucrative job openings in areas such as
phone sex, lingerie modeling and adult-film acting. Given that porn
dot.coms are among the few consistently profitable types of internet
companies, the money tossed around on this board can itself be enticing.
In one want ad, a New York City escort service entices potential porn
stars and dancers with a potential income of $20,000 a week. Phone sex
operators can earn $1 a minute, and "pregnant or lactating"
models can land $1,500 a day for posing nude on a fetish web site.
Adultstaffing also publishes accounts of adult industry conferences. The
site’s slogan proclaims it to be "the first of it’s [sic] kind in
the industry."

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