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The Olympics, the presidential election and general millennial extravagance all combined to push advertising to an unprecedented $102.7 billion in 2000. That’s a 14.5 percent bump up from 1999’s $89.7 billion, according to a projection in a report released today by Competitive Media. The estimate is based on reporting of all ad dollars spent on measured media in the first three quarters of 2000. "When all the reporting is complete, advertising spending will clearly reach a record high for 2000," said David Peeler, president and CEO of CMR, in a release. "The industry will surely see its strongest growth in years." CMR attributes much of the increase to the dot.com boom—remember that?—as well as to one-time events such as the heated election and the summer games in Sydney. For 2001, CMR is predicting an increase of 3.8 percent to $106.6 billion in U.S. ad spending. The growth slowdown will signify more of a marketplace correction than a reversal, according to CMR. "With the absence of the previous year's major events, the demise of the dot.coms, and the general economic slowdown, industry watchers can expect to see spending level off at 'normal' rates, which will translate to more moderate growth," Peeler says.
NBC wins last night, but problems loom
NBC cruised to an easy win last night with all original episodes of its "must see" Thursday night lineup. But trouble could be ahead for the network if "The Weber Show" and "Just Shoot Me" continue to struggle. As it has for most of the season, "The Weber Show" lost about 25 percent of its lead-in audience last night from "Friends." "Just Shoot Me" dropped only 4 percent of its lead-in, but that was enough for the show to lose to ABC’s "Who Wants to Be a Millionaire?" among households. Fox finished last among households with a repeat of the movie "Money Train," while CBS finished last for the night among adults 18-49 with a "Diagnosis Murder" double-bill. The Nielsen overnight household rating and share and adult 18-49 rating for Thursday night were: NBC 15.2/24 and 12.2, ABC 9.0/14 and 4.2, CBS 6.7/10 and 2.1, and Fox 4.0/6 and 2.3. On Wednesday night, the television audience was divided into two groups: those that watch football and those that don’t. Those that watch football tuned into the national championship Orange Bowl game on ABC and gave that network the win for the night. Those that don’t divided their attention among the counter-programming options on the other networks. Fox’s repeat showing of "Mrs. Doubtfire" placed second among adults 18-49 and third among households. NBC took second place among households with reruns of "Ed," "The West Wing," and "Law and Order." And CBS finished last with its Bette Midler-centric night featuring an episode of "Bette" and Midler’s movie "The First Wives Club." The Nielsen overnight household rating and share and adult 18-49 rating for Wednesday night were: ABC 16.7/25 and 10.4, NBC 8.0/12 and 4.3, Fox 7.3/11 and 4.8, and CBS 6.7/10 and 3.2.
At last, full
IDs for cast of 'Survivor II'
Get this: A
farmer, a lawyer and a nurse are stuck in the desert. Sound like the setup
for a joke? Try the cast list for the new "Survivor" series,
which debuts Jan. 28 following the Super Bowl on CBS. The network has
released names and biographical sketches for the 16 players who will try to outwit,
outplay and outlast each other on location in the Australian Outback. The
contestants are: Maralyn Hershey, 51, a retired police officer from
Virginia; Keith Famie, 40, a chef from Michigan; Rodger Bingham, 53, a
teacher and farmer from Kentucky; Amber Brkich, 22, an administrative
assistant from Pennsylvania; Nick Brown, 23, a Harvard Law School student
originally from San Francisco; Alicia Calaway, 32, a personal trainer from
New York City; Colby Donaldson, 26, an auto customizer from Texas; and
Debb Eaton, 45, a corrections officer from New Hampshire; Elisabeth
Filarski, 23, a footwear designer from Massachusetts; Kel Gleason, 32, an
Army intelligence officer from Texas; Kimmi Kappenberg, 28, a bartender
from Long Island; Jerri Manthey, 30, an aspiring actress and bartender
from LA; Mitchell Olson, 23, a singer-songwriter from New Jersey; Michael
Skupin, 38, a software publisher and distributor from Michigan; Jeff
Varner, an Internet project manager from New York City; and Tina Wesson,
40, a mother and part-time nurse from Tennessee.
Wolfgang Puck in a Food
Network gig
He’s not naked and he doesn’t
shout "Bam!", but he is America’s most famous chef, and that’s
good enough for the Food Network. Wolfgang Puck, owner of restaurants
including movie star hangout Spago in Hollywood, will finally follow
celebrity cooks Emeril Lagasse and Bobby Flay in getting his own show on
the Food Network. The eponymous series, which begins Jan. 12, will follow
the chef around his restaurants, to catering jobs and on shopping trips,
closing with the Puck preparing a dish for a studio audience. Currently,
Puck makes regular appearances on ABC's "Good Morning America."
NBC's nightly news show in
year-end mop up
It was a romp ‘em, stomp ‘em year end for "NBC Nightly News with
Tom Brokaw"—even without Tom Brokaw. For the last week of 2000,
Dec. 25 to 29, "Nightly News" smacked down its nearest
competitor, "World News Tonight," besting the ABC broadcast by
2.1 million total viewers and giving "Nightly News" its widest
margin of victory in 13 years. "Nightly News" captured 12.43
million viewers, 20 percent more than ABC's 10.33 million and 23 percent
more than CBS’s "Evening News" with 10.14 million, according
to Nielsen. The NBC newscast has placed first in total viewers for the
last 35 weeks in a row, the show’s best run since the induction of the
People Meter in September 1987. Brokaw wins no bragging rights for last
week’s rout, though: He, Peter Jennings and Dan Rather all took the week
off, letting substitute anchors fill in for them.
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