|
|
to ABC and CBS
Cedes 18-49 viewers with holiday week of reruns
By Kevin Downey
Christmas is a special time of year, and it was especially so this holiday season on television.
NBC, the longstanding taker in 18-49 viewers, became a giver of sorts by choosing to fluff its schedule with reruns.
ABC and CBS, which featured specials and original programming, were the beneficiaries of NBC's largess, rising to No. 1 and No. 2 in the adult 18-49 demographic so much sought after by advertisers.
Those leads will likely be short-lived, however.
NBC has been obliterating its competition this season in the adult 18-49 demographic and currently holds a seven-tenths of a rating point lead for the first 13 weeks of the season.
By bowing out of original programming during the holidays, NBC saw its adult 18-49 rating drop about 33 percent from earlier this month, to a 3.3 for the week ending Dec. 23.
ABC had a 3.9 and was the only network to post a week-to-week improvement.
Its rating was up 15 percent thanks in large part to NFL football, specials like "Classic TV Bloopers," and some its highest-rated shows, such as "NYPD Blue" and "Drew Carey," which either maintained or improved on ratings from a week earlier.
CBS had a 3.5 rating and was down 8 percent, while Fox had a 3.1 and was down 16 percent from the previous week. UPN had a 1.6 to the WB’s 1.4.
Unlike NBC, which has been heavy on repeats in recent weeks, CBS managed to do extremely well in household ratings with original episodes of most of its top-rated shows. The network already has a three-tenths of a rating point lead for the season and beat ABC, its closest competitor, by more than one full rating point two weeks ago.
CBS had an 8.0 household rating and 14 share to ABC’s 6.8/12, NBC’s 5.9/10, Fox’s 4.1/7, UPN’s 2.4/4, and the WB’s 2.3/4.
CBS had 14 shows in the top-25 last week with "CSI" taking the No. 1 spot.
"Everybody Loves Raymond" ranked No. 2 and had an audience of more than 22 million, an increase of nearly three million viewers from a week earlier in the light TV-viewing days leading up to the holidays.
CBS’s entire Monday lineup of "King of Queens," "Raymond," "Yes, Dear," and "Family Law," in fact, ranked among the top-20 shows in household ratings.
And even the network’s struggling rookie series, "Ellen," got a boost from a special Monday night slot. The show ranked No. 13 and had 13.6 million viewers, or about twice the audience it gets in its regular Friday time period.
Perhaps the sourest note for CBS was its once-heralded "Education of Max Bickford." The drama has been struggling for months as one of CBS’s least-watched shows and last week ranked as the lowest-rated on the Big Four networks in the 18-49 demo.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ | ADULTS 18-49 | ||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
8.0 |
8470 |
14 |
4.4 |
11940 |
12 |
3.5 |
4500 |
10 |
|
ABC |
6.8 |
7200 |
12 |
3.9 |
10620 |
11 |
3.9 |
4920 |
11 |
|
NBC |
5.9 |
6220 |
10 |
3.2 |
8670 |
9 |
3.3 |
4240 |
10 |
|
FOX |
4.1 |
4370 |
7 |
2.5 |
6630 |
7 |
3.1 |
3960 |
9 |
|
UPN |
2.4 |
2570 |
4 |
1.4 |
3900 |
4 |
1.6 |
2050 |
5 |
|
WB |
2.3 |
2430 |
4 |
1.3 |
3450 |
3 |
1.4 |
1740 |
4 |
|
PAX |
0.9 |
900 |
1 |
0.5 |
1220 |
1 |
0.3 |
400 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
SEASON-TO-DATE |
|||||||||
|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
8.4 |
8890 |
14 |
4.7 |
12700 |
12 |
4.1 |
5170 |
11 |
|
NBC |
8.1 |
8600 |
13 |
4.5 |
12200 |
12 |
4.8 |
6120 |
13 |
|
ABC |
6.9 |
7300 |
11 |
3.9 |
10490 |
10 |
3.9 |
5000 |
11 |
|
FOX |
6.4 |
6730 |
10 |
3.7 |
9930 |
9 |
4.1 |
5270 |
11 |
|
UPN |
2.9 |
3080 |
5 |
1.7 |
4690 |
4 |
2.0 |
2590 |
5 |
|
WB |
2.7 |
2810 |
4 |
1.5 |
4040 |
4 |
1.7 |
2160 |
4 |
|
PAX |
0.9 |
960 |
1 |
0.5 |
1290 |
1 |
0.3 |
430 |
1 |
|
Source: Nielsen Media Research |
|||||||||
|
NETWORK TV |
||||||||
|
|
|
|
HOUSEHOLDS |
PERSONS 2+ |
||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
15.0 |
24 |
15809 |
1 |
8.8 |
23673 |
|
2 |
EVERYBODY LOVES RAYMOND |
CBS |
14.2 |
21 |
14974 |
2 |
8.2 |
22200 |
|
3 |
NFL MONDAY NIGHT FOOTBALL (St. Louis vs. New Orleans) |
ABC |
12.9 |
23 |
13638 |
3 |
7.3 |
19576 |
|
4 |
YES, DEAR |
CBS |
11.6 |
18 |
12278 |
5 |
6.4 |
17294 |
|
5 |
SURVIVOR: AFRICA |
CBS |
11.3 |
19 |
11938 |
3 |
7.3 |
19605 |
|
6 |
KING OF QUEENS |
CBS |
10.8 |
17 |
11378 |
6 |
6.1 |
16496 |
|
6 |
LAW AND ORDER |
NBC |
10.8 |
18 |
11343 |
8 |
5.6 |
15040 |
|
8 |
NFL MONDAY SHOWCASE |
ABC |
10.2 |
16 |
10715 |
7 |
5.9 |
15887 |
|
9 |
JUDGING AMY |
CBS |
9.9 |
17 |
10444 |
12 |
5.2 |
14082 |
|
10 |
FRIENDS |
NBC |
9.8 |
17 |
10287 |
9 |
5.4 |
14688 |
|
11 |
60 MINUTES |
CBS |
9.7 |
19 |
10230 |
9 |
5.4 |
14528 |
|
12 |
JAG |
CBS |
9.4 |
15 |
9891 |
11 |
5.3 |
14176 |
|
13 |
ELLEN SHOW-SPC |
CBS |
9.1 |
14 |
9633 |
14 |
5.0 |
13612 |
|
13 |
NYPD BLUE |
ABC |
9.1 |
14 |
9613 |
13 |
5.1 |
13757 |
|
15 |
LAW AND ORDER:SVU |
NBC |
8.9 |
17 |
9341 |
15 |
4.7 |
12815 |
|
16 |
WEST WING |
NBC |
8.6 |
14 |
9110 |
15 |
4.7 |
12572 |
|
17 |
E.R. |
NBC |
8.5 |
15 |
8990 |
15 |
4.7 |
12595 |
|
17 |
FAMILY LAW |
CBS |
8.5 |
14 |
8915 |
19 |
4.4 |
11813 |
|
19 |
GUARDIAN, THE |
CBS |
8.2 |
13 |
8691 |
18 |
4.6 |
12508 |
|
20 |
PRIMETIME THURSDAY |
ABC |
8.1 |
14 |
8494 |
21 |
4.2 |
11276 |
|
21 |
60 MINUTES II |
CBS |
7.8 |
13 |
8222 |
23 |
4.1 |
11040 |
|
22 |
AGENCY, THE |
CBS |
7.7 |
13 |
8152 |
21 |
4.2 |
11430 |
|
23 |
MILLIONAIRE- MON |
ABC |
7.6 |
13 |
7993 |
27 |
3.9 |
10614 |
|
24 |
CBS WEDNESDAY MOVIE ("The Sons of Mistletoe") |
CBS |
7.5 |
12 |
7936 |
27 |
3.9 |
10412 |
|
24 |
NFL MNF(HOL BASH) (Tennessee vs. Oakland) |
ABC |
7.5 |
15 |
7945 |
20 |
4.3 |
11615 |
|
Source: Nielsen Media Research |
||||||||
|
CABLE TV |
|||||
| BASIC CABLE | |||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % | (000) |
|
1 |
NFL REGULAR SEASON L (JETS/COLTS) |
ESPN |
5938 |
5.6 |
8475 |
|
2 |
WWF ENTERTAINMENT (WWF RAW ZONE) |
TNN |
3383 |
3.2 |
5337 |
|
3 |
WWF ENTERTAINMENT (WWF RAW) |
TNN |
3379 |
3.2 |
5222 |
|
4 |
NFL SPORTSCENTER |
ESPN |
2945 |
2.8 |
4063 |
|
5 |
SPONGEBOB |
NICK |
2633 |
2.5 |
3916 |
|
6 |
PRIME MOVIE (STOLEN MIRACLE) |
LIF |
2591 |
2.5 |
3372 |
|
7 |
JIMMY V CLASSIC (DUKE/KENTUCKY) |
ESPN |
2536 |
2.4 |
3612 |
|
8 |
HEY ARNOLD |
NICK |
2483 |
2.4 |
3374 |
|
9 |
NFL PRIME TIME |
ESPN |
2438 |
2.3 |
3544 |
|
10 |
HEY ARNOLD |
NICK |
2435 |
2.3 |
3367 |
|
11 |
SPONGEBOB |
NICK |
2424 |
2.3 |
3419 |
|
12 |
SPONGEBOB |
NICK |
2406 |
2.3 |
3673 |
|
13 |
SPONGEBOB |
NICK |
2365 |
2.2 |
3473 |
|
13 |
SPONGEBOB |
NICK |
2365 |
2.2 |
3480 |
|
15 |
RUGRATS |
NICK |
2358 |
2.2 |
3836 |
|
PAY CABLE |
|||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % |
(000) |
|
1 |
SEX AND THE CITY(S)-12/23/2001 |
HBO |
2337 |
2.2 |
3115 |
|
2 |
SHOCK VIDEO 2002 (AU) |
HBO |
2290 |
2.2 |
3443 |
|
3 |
SEX AND THE CITY(S)-12/23/2001 |
HBO |
2263 |
2.1 |
3036 |
|
4 |
RED PLANET |
HBO |
1834 |
1.7 |
2715 |
|
5 |
PROOF OF LIFE |
HBO |
1782 |
1.7 |
2479 |
|
*Coverage
area ratings are within each cable network's universe. *Total U.S. ratings and household projections are based on 105.5 million TV homes. *For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration. Source: Nielsen Media Research |
|||||
|
SYNDICATION |
||||
|
|
Households |
Households |
||
|
# |
PROGRAM NAME |
Syndicator |
Rtg % | (000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
9.7 |
10240 |
|
2 |
JEOPARDY |
KIN |
8.6 |
9058 |
|
3 |
ESPN NFL REGULAR SEASON |
ESP |
8.4 |
8845 |
|
4 |
FRIENDS-SYN (AT) |
WB |
7.0 |
7427 |
|
5 |
SEINFELD (AT) |
CTS |
6.8 |
7156 |
|
6 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
5.9 |
6191 |
|
7 |
JUDGE JUDY (AT) |
PRM |
5.8 |
6147 |
|
7 |
EVRYBDY LVS RAYMOND-SYN |
KIN |
5.8 |
6112 |
|
9 |
OPRAH WINFREY SHOW (AT) |
KIN |
5.7 |
5961 |
|
10 |
SEINFELD-WKND (AT) |
CTS |
5.2 |
5506 |
|
Source: Nielsen Media Research |
||||
|
NETWORK
SPORTS |
||||||
|
|
House- |
House- |
Persons 2+ |
|||
|
# |
PROGRAMS |
Net |
Episode |
(000) |
US Rtg% |
(000) |
|
1 |
FOX NFL SUNDAY- NATIONAL |
FOX |
VARIOUS TEAMS AND TIMES |
13.1 |
13856 |
20112 |
|
2 |
NFL MONDAY NIGHT FOOTBALL |
ABC |
INDIA- |
10.4 |
11016 |
15042 |
|
3 |
CBS NFL SINGLE |
CBS |
VARIOUS TEAMS AND TIMES |
9.4 |
9951 |
13371 |
|
4 |
FOX NFL SUNDAY- REGIONAL |
FOX |
VARIOUS TEAMS AND TIMES |
9.0 |
9512 |
13263 |
|
5 |
CBS NFL SINGLE-SAT S1(S)-12/15/2001 |
CBS |
OAKLAND AT SAN DIEGO |
8.6 |
9089 |
12711 |
|
6 |
FOX NFL-SAT(S)- 12/15/2001 |
FOX |
ARIZONA AT NY GIANTS |
7.4 |
7834 |
10128 |
|
7 |
ISU G.P. FINAL FIG SK-SA(S)- 12/15/2001 |
ABC |
4.8 |
5059 |
6948 |
|
|
8 |
WWF SMACKDOWN! |
UPN |
3.6 |
3798 |
5916 |
|
|
9 |
TIGER WOODS CHALLENGE- SUN(S)- 12/16/2001 |
NBC |
WILLIAMS WORLD CHALL- |
3.0 |
3177 |
3910 |
|
10 |
ISU G.P. FINAL FIG SK-SU(S)- 12/16/2001 |
ABC |
2.9 |
3020 |
3775 |
|
|
11 |
TIGER WOODS CHALLENGE- SAT(S)- 12/15/2001 |
NBC |
WILLIAMS WORLD CHALLENGE |
2.5 |
2592 |
3172 |
|
12 |
CBS SPRTS SPCTCLR- SU12/16 |
CBS |
M. LYNCH CELEBRITY SKI CLASSIC |
1.5 |
1585 |
2043 |
|
13 |
NCAA BASKETBALL- SAT-1 |
CBS |
ARIZONA AT MICHIGAN ST |
1.4 |
1515 |
2011 |
|
14 |
CBS SPORTS SPECTACULAR- SA |
CBS |
JEEP KING - DOWNHILL SKIING |
0.9 |
932 |
1117 |
|
15 |
CBS SPRTS SPCTCLR- SU12/16(B)- 12/16/2001 |
CBS |
M. LYNCH CELEBRITY SKI CLASSIC |
0.4 |
459 |
679 |
|
Source: Nielsen Media Research |
||||||
|
SPANISH-LANGUAGE
TELEVISION |
||||
|
# |
PROGRAM NAME |
Net |
NHTI Rating |
Projection (000) |
|
1 |
AMIGAS Y RIVALES-TUE |
UNV |
27.2 |
2779 |
|
2 |
AMIGAS Y RIVALES-WED |
UNV |
26.1 |
2665 |
|
3 |
AMIGAS Y RIVALES-MON |
UNV |
25.6 |
2610 |
|
4 |
AMIGAS Y RIVALES-FRI |
UNV |
24.8 |
2531 |
|
5 |
DERECHO DE NACER-TUE |
UNV |
24.1 |
2462 |
|
6 |
AMIGAS Y RIVALES-THU |
UNV |
23.6 |
2403 |
|
7 |
DERECHO DE NACER-WED |
UNV |
23.1 |
2353 |
|
8 |
DERECHO DE NACER-MON |
UNV |
22.1 |
2250 |
|
9 |
INTRUSA MON |
UNV |
22.0 |
2244 |
|
10 |
INTRUSA TUE |
UNV |
21.7 |
2213 |
|
11 |
INTRUSA WED |
UNV |
21.5 |
2197 |
|
12 |
INTRUSA FRI |
UNV |
21.1 |
2151 |
|
13 |
DERECHO DE NACER-THU |
UNV |
21.0 |
2140 |
|
14 |
DERECHO DE NACER-FRI |
UNV |
20.6 |
2105 |
|
15 |
INTRUSA THU |
UNV |
20.5 |
2093 |
|
16 |
CRISTINA EDICION ESPECIAL |
UNV |
18.6 |
1894 |
|
17 |
AQUI Y AHORA-TUE |
UNV |
18.1 |
1849 |
|
18 |
DON FRANCISCO PRESENTA-WE |
UNV |
17.5 |
1789 |
|
19 |
DISENADOR AMBOS SEXOS FRI |
UNV |
16.7 |
1702 |
|
20 |
SABADO GIGANTE-SAT |
UNV |
14.8 |
1509 |
|
SPANISH LANGUAGE CABLE NETWORKS |
||||
|
# |
PROGRAM NAME |
Net |
NHTI Rating |
Projection (000) |
|
1 |
BOXEO: EN ESTA ESQUINA |
GALA |
1.0 |
100 |
|
2 |
EN LA JUGADA |
GALA |
0.9 |
92 |
|
3 |
EL CHAVO (FRI) |
GALA |
0.8 |
78 |
|
4 |
LUCHA LIBRE |
GALA |
0.7 |
75 |
|
5 |
QUE LOCOS (SUN) |
GALA |
0.6 |
60 |
|
5 |
FURCIO |
GALA |
0.6 |
58 |
|
* Nielsen Hispanic Television Index |
||||
January 2, 2002 © 2002 Media Life
-Kevin Downey is a staff writer for Media Life.
Printer-Friendly
Version | Send
to a Friend
Cover Page | Contact
Us
