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With a two-hour block of “Everybody Loves Raymond” repeats, CBS easily won last night in both households and adults 18-49. NBC finished second, due to strong performances by “Dateline” and a new episode of “Weakest Link” featuring former “Fear Factor” contestants. “Weakest Link” topped “Everybody Loves Raymond” among adults 18-49 for both half-hours from 8-9 p.m. The preliminary Nielsen household rating and share and adult 18-49 rating for Monday night were: CBS 6.6/11 and 3.3, NBC 5.9/10 and 3.0, ABC 4.8/8 and 2.0, and Fox 3.4/6 and 2.3. On Sunday, CBS and Fox split wins in households and adults 18-49 again, thanks to dedicated rerun-watching viewers. CBS’s “Touched by an Angel” easily won the 8 p.m. hour in households, while Fox’s “Futurama,” “King of the Hill,” “The Simpsons” and “Malcolm in the Middle” swept adults 18-49 from 7-9 p.m. ABC made a late run for households and adults 18-49 with wins for “Who Wants to be a Millionaire” and “The Practice,” but couldn’t overtake either CBS or Fox. The preliminary Nielsen household rating and share and adult 18-49 rating for Sunday night were: CBS 6.2/11 and 2.2, ABC 5.7/10 and 2.6, NBC 4.7/8 and 2.3, and Fox 4.2/8 and 3.3.
Johnny Knoxville: I'm quitting 'Jackass'
After being linked to several copycat mishaps by young fans of the show, drawing the ire of media watchdog Sen. Lieberman and landing himself on the cover of Rolling Stone magazine, Johnny Knoxville is putting an end to his tenure as host of MTV's "Jackass" after just 24 episodes. Knoxville, whose real name is P.J. Clapp, tells a newspaper in his hometown of Knoxville, Tenn., that he's quitting the show before the concept becomes tired and the audience becomes desensitized to its antics. He also says that shooting new footage had become more difficult due to the show's notoriety. Knoxville will have no problem finding work, as he has already shot several films during the last year, including the gangster film "Deuces Wild," the Tim Allen vehicle "Big Trouble," and the Will Smith sequel "Men in Black 2." MTV has declined to confirm that Knoxville is leaving the show.
Interesting if true: CNN courting Rush Limbaugh
CNN got the nickname the "Clinton News Network" from conservative critics over its coverage of the White House in recent years. But that nickname may be headed for the dustbin. CNN is reportedly speaking with conservative radio talk-show host Rush Limbaugh about Limbaugh becoming a commentator. No word yet on what format is being envisioned, though a daily radio simulcast, similar to what MSNBC has set up with Don Imus, is a very real possibility, according to USA Today. CNN has been working double-time on reinventing its image, from its newly relaunched Headline News to CNN chief Walter Isaacson's meeting with GOP lawmakers two weeks ago to address their concerns over pro-Democratic coverage. Meanwhile, chief competitor Fox News Channel has come up as a close second in viewers from nothing just five years ago. Limbaugh's big name and huge following would certainly help CNN's numbers; his radio show is caught by 20 million listeners through 600 stations nationwide.
Dunning booted from helm at Ziff Davis
Ziff Davis CEO Jim Dunning has been sacked. Willis, Stein & Partners, the Chicago-based firm that financed Dunning's purchase of Ziff Davis in 1999, says Dunning, 54, wasn't measuring up to the job. Under Dunning's tenure the troubled publishing house entered into a number of internet ventures but its print titles suffered serious declines in advertising. Last week, Ziff Davis reported a precipitous drop in performance for the quarter ending June 30, with revenues down 37 percent. Dunning shuttered Family PC last month, amid reports that the company's other consumer titles would be put on the block to raise cash. Avy Stein, a founding partner of Willis Stein, will assume Dunning's role while the search goes on for a successor.
Real Simple raising its rate base to 900,000
Time Inc. lifestyle title Real Simple has announced that it will increase its rate base to 900,000 beginning with the February 2002 issue. The magazine launched in April 2000, and last raised its rate base in February 2001 from 400,000 to 700,000. Circulation is 784,307 for the first half of 2001, according to the magazine. Newsstand sales during that period account for about 29 percent of circulation. In the second half of 2000, Real Simple had a circulation of 586,660, of which 38.2 percent were single-copy sales, according to the Audit Bureau of Circulations. Ad pages in Real Simple are down 10.2 percent year-to-date, according to the Publishers Information Bureau, although publisher Robin Domeniconi reports that ad pages for the upcoming September issue are up 20 percent over last September. Real Simple is a monthly women's lifestyle magazine that emphasizes simplicity in daily life.
August 14, 2001 © 2001 Media Life
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