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NBC's
schedule's got
more holes than Swiss cheese
Thursdays sing
but the week has seven days
By Andrew Wallenstein
Not since "Seinfeld" has NBC assembled
as strong a Thursday lineup as the one it presented at yesterday's upfront
presentation. But while NBC's aggressive schedule shuffle nicely bolsters
its best night, the rest of the week is in one sorry state.
After years of insulting the intelligence of its
audience by wedging woeful sitcoms between "Friends," "Frasier"
and "ER," NBC has ditched the "hammock" approach.
The transfer of Tuesday twosome "Will &
Grace" and "Just Shoot Me" should beef up ratings in a 9-10
p.m. slot badly impacted by ABC's "Who Wants To Be A
Millionaire?"
The fading "Frasier" will
continue its descent on Tuesday.
The Tuesday-Thursday switch would have been suicide had
NBC not been able to re-sign the six stars on "Friends."
Exorbitant as the deal seems, they're worth every penny;
"Friends" is the top-rated sitcom among the 18-49 set and will
likely stay that way for its final two years because it has lost little
steam creatively.
However, NBC's reluctance to dole out top dollar is
understandable because they've been burned before.
After Paul Reiser and Helen Hunt demanded $1
million per episode for the final "Mad About You" season in
1998-99, the series plummeted.
Still, you've got to wonder if there will be a chilling
effect on developing shows for ensemble casts, given how costly they get.
Look for "Grace" to really come into
its own on Thursday, along with the dependable "Shoot." Even the
aging "ER" can gain a step with better support in the 9-10 p.m.
hour. Once "Millionaire" begins its inevitable fade, NBC
Thursday will shine like it once did before the arrival of hammock hobos
like "Jesse," "Stark Raving Mad," and "Veronica's
Closet" (all blessedly canceled).
But stocking the stalwarts on Thursday
comes at the expense of the rest of the week.
Absurdly, midseason replacement "Daddio" will
anchor Monday; that series is so green you can mow it. At the very least
they could have given it the 8:30 p.m. slot, which has been a weak spot
for CBS. Instead of giving this promising family comedy a slot where it
can grow, it will end up facing the formidable "King of Queens."
Tuesday is a bigger head-scratcher. If ABC keeps
"Millionaire" at 8 p.m., two new NBC sitcoms will face it, ripe
for the slaughter. CBS' "Touched By An Angel" will also do quick
work of the new hour "Ed" on Sunday.
Dick Wolf will try to go three for three on NBC
with his new drama "Deadline," which may look like toast Mondays
at 9 p.m., but his last hour, "Law & Order: Special Victims
Unit" started there and did OK before moving to Friday.
NBC didn't touch that night, which is unusual given
that 9 p.m. would be perfect for a female-skewing drama following
"Providence."
NBC also looked to its competitors for inspiration. The
new sitcom "Tucker" is a blatant rip-off of Fox's "Malcolm
in the Middle." Three Saturday sci-fi series were deep-sixed in favor
of a three-hour movie rerun block, which ABC also installed when it
couldn't get original programming to work on that night.
The movie will basically warm the slot for the midseason
addition of Vince McMahon's new football league, which will be a most
interesting venture.
As far as the pilots, only the soap throwback
"Titans" has hit potential; Fox's "90210" fans will
now have something equally cheesy to watch on Wednesday.
Former "Seinfeld" star Michael Richards is
wasted in a zany Inspector Clouseau-ish update.
Strangely, although NBC entertainment president Garth Ancier has
vowed to bring down the median age of NBC's audience, none of the new
shows look like they would appeal to teens. The Peacock also wisely gave
up on game shows, canceling "Twenty One," and thankfully dropped
the "Dateline" dose to three per week.
-Andrew Wallenstein is
the TV critic for Media Life.

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