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'Making
the Band': Bright ABC
reality soap to suds up T.G.I.F
Genre could be the next big trend after games
By Andrew Wallenstein
Breaking the sitcom/drama programming mold in primetime is always a bold
move, but the reality series "Making the Band" (Fridays, 8:30-9
p.m. ET; first episode, 9-10 p.m., beginning tonight) is just the risk ABC
should take to rejuvenate its ailing "T.G.I.F." lineup.
"Band" is cut from the same cloth as MTV's
successful "The Real World" (Bunim-Murray Productions produced
both), only crossed with the music industry: It follows the creation of a
real-life pop group from auditions onward.
Given the fact that MTV has seen nine seasons of
increasing ratings and buzz surrounding "World," it is
surprising that it has taken this long to copy. Reality soaps could be the
biggest trend to hit primetime since the game show: CBS has two ready for
the summer, and Fox will add one next fall.
ABC definitely has faith in "Band,"
adding nine more episodes to its original request for 13 before the series
even aired. That kind of confidence is always a good sign, but the truth
of the matter is that behind ABC's "Millionaire" mania, bullets
are being sweat over weak spots the game show is masking all over the
schedule.
Kid-skewing "T.G.I.F." continues its
steady deterioration despite little competition for teen viewers, dropping
as low as a 6.0 average rating in households between 8 and 10 p.m.
"Band" is aimed at Generation Y and women
18-49, but the latter will be a tough sell considering most are already
hooked on the NBC drama "Providence."
The series follows fresh-faced hunks who want to follow
in the footsteps of popular "boy bands" like Backstreet Boys and
N'Sync. Bunim-Murray teamed with MTV Productions and boy-band magnate Lou
Pearlman for this project, which has cameras observe the finalists as they
undergo training at a boot camp-esque facility in Orlando. Hence the name
of the band in the making, O-Town.
One of the interesting things about
"Band" is how it counters one of the problems MTV occasionally
faces in "Real World": The cast members usually do absolutely
nothing but hang out at the house where they're living for free rent.
"Band" gets a jolt of energy by focusing on a group of talented
guys working hard to make it in the music business. That said, the
reality-soap genre has so many potential applications. CNBC could follow a
company new to the stock exchange; ESPN should plant cameras on one sports
team and follow its ups and downs.
But back at ABC, "Band" could possibly be a
sleeper hit, doing for its genre what "Millionaire" did for
primetime game shows. It's not as if the teens abandoning "T.G.I.F."
in droves are being served better by any other network; most Friday series
skew older.
Still, with a frail lead-in like "Boy Meets
World" (its seasonal household Nielsens over last year have dropped
more than one rating point), "Band" is going to have to do the
heavy lifting by itself.
At least ABC will support the premiere with a special 8
p.m. showing of "Millionaire."
The future of "T.G.I.F."--which was
badly damaged by the addition of "The Hughleys," a sophomore
series that would have died an earlier death had "Home
Improvement" not been its lead-in last year--basically rests on
"Band." If it fails, ABC might as well revamp the night and
cancel "Boy" and "Hughleys." But if "Band"
takes off, the network may finally have something worth building around
besides "Millionaire."
-Andrew Wallenstein covers TV
programming for Media Life.

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