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MSN offers free access to
gain market share
Microsoft may not be the money-grabbing meanie it’s been made out to be in
court. Indeed, it’s now literally giving away internet access as part
of a $40 million marketing campaign. Microsoft has announced it will give
away six months of free service to people who sign up for one year of its
$21.95-a-month MSN access service. To help with the push, Microsoft plans
to mail out some 13.5 million CDs with the MSN software on it. This
promotion replaces a recent effort to gain subscribers by offering $400
worth of merchandise in retail stores like Radio Shack for people willing
to sign up for three years of MSN. While MSN.com is one of the web’s
most popular destinations, the MSN online service has only 2.5 million
subscribers, far behind AOL’s commanding 22 million paying customers.
But no doubt it’s hoping through this move to push a bit past smaller
rivals like AT&T’s WorldNet and EarthLink.
Doctors show high
resistance to internet bug
Commercial healthcare providers believe they are
on the brink of overhauling the industry through online medical services.
One problem: They forgot to ask the doctors. According to senior Forrester
analyst Michael Barrett, busy doctors who rely on word-of-mouth referrals
are unlikely to jump on the internet bandwagon, and many won’t even let
themselves be dragged onboard. Doctors are interested in the internet only
insofar as it saves them time, says Barrett; they simply don’t go in for
the online revolution. In Barrett’s brief, called "Why Doctors Hate
the Net," he reveals that most doctors aren’t even interested in
using email to supplement their practices. That's in part because they
fear email
consultation could replace the more lucrative office visit and in part
because, as one physician put it, "If I have to answer 30 emails a
day, I’ll get no work done." Barrett’s findings corroborate a
recent report issued by the American Medical Association which after
interviewing 1,084 doctors found that 63 percent of doctors have
never even been online.
New Netscape browser,
at long last
Netscape, the company that helped launch the legal
armada against Microsoft, has kept mum about new products throughout the
trial. In fact, there have been no major updates to Netscape’s browser
since early 1999, when Netscape was acquired by AOL. That all changed
yesterday, as Netscape announced the release of Netscape 6. The new
browser will include a component called "Gecko," a lean program
that renders the browser much more adaptable to non-traditional hosts such
as cell-phones, pagers and other net appliances. The launch’s timing was
synchronized with a massive internet trade show in Los Angeles; it was
not, as many assumed, timed to coincide with Judge Jackson’s verdict in
the Microsoft case. The new-look browser operates on an open-source model,
borrowing many of its ideas from Linux. However, difficulties in
recruiting the loose network of programmers needed to manage such
technology hindered the project. This lag, coupled with the flight of
executives and programmers that accompanied the AOL merger, delayed the
launch for about a year.
European investors
fall for April Fool's IPO prank
Beware of Dutch sites bearing IPOs, especially on
April Fool’s Day. On April 1, Dutch financial web site lex.nl announced
the initial public offering for Frite Air, a company that microwaves air
particles, which produces a purified air that regenerates human tissue,
stimulates brain cells and even cures depression. The company is a figment
of lex.nl’s imagination, but tech-hungry European investors didn’t get
the joke. Twelve hours later, $7 million worth of orders had poured into
lex.nl, and not one of the buyers asked for details. Lex pulled out all
the stops for their lavish practical joke, claiming that Pfizer,
philanthropist George Soros and Microsoft’s Bill Gates and Paul Allen
were among investors in Frite Air. Dutch newspapers unmasked the
pranksters on Sunday, but that did not stop more orders from pouring in
Sunday and Monday. Apart from the fact that it was April Fool’s Day, and
that lex.nl is not a brokerage, Dutch investors also missed one more hint:
Frite Air is Dutch for "hot air."

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