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onto web's top 25 properties list
Brisk traffic in electronic St. Patrick's Day cards
By Jeremy Schlosberg
With the NCAA college basketball
tournament in full swing, Americans are turning to the internet for
up-to-the-minute information for filling in those omnipresent brackets.
And where they’re turning first
and foremost appears to be Sportsline.com, officially known as CBS
SportsLine, the CBS-affiliated sports web site.
For the week ending March 19,
Sportsline.com showed up on the list of the web’s top 25 properties for
the first time, finishing at No. 17, according to new numbers from
Nielsen//NetRatings.
The number of people visiting
Sportsline.com increased some 68.2 percent over the previous week, from
866,000 to 1,464,000 unique visitors. Web sites for ESPN and Sports
Illustrated also experienced sizable growth over the previous week—42.1
percent and 36.4 percent—but neither ended up in the top 25.
Clearly the fact that the
tournament is being televised on CBS, where CBS SportsLine is heavily
promoted, is the differentiating factor driving web traffic.
Another event driving web traffic
for the week turned out to be St. Patrick’s Day, which has taken on a
cyber-life of its own this year.
Interest in sending online St.
Patrick’s Day cards drove traffic up notably at the web’s two leading
electronic card sites, Bluemountain.com and Americangreetings.com.
Traffic to Bluemountain.com was
up 44 percent over the previous week pushing it to the No. 9 spot on the
list of top web domains from No. 13 the previous week. American Greetings
was No. 18 for the week after not placing in the top 25 at all the week
before.
Bluemountain.com traffic was
enough to drive its parent Excite@Home up to No. 4 on the list of top
properties, ahead of the Lycos Network, which normally holds the No. 4
spot.
Curiously, the sharp surge in
Bluemountain.com traffic did not flow in any way over to Excite.com, the
company’s main site. Traffic at Excite.com in fact was down 4 percent
over the previous week.
| TOP
25 WEB PROPERTIES
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Property |
Reach % |
Time Per Person (hrs:min:sec) |
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TOP 10 ADVERTISERS
Source:
Nielsen//NetRatings |
|
TOP 25 PROPERTIES |
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|
Domain |
Reach_% |
Time |
|
1. yahoo.com |
35.52 |
0:29:10 |
|
2. aol.com |
28.07 |
0:09:15 |
|
3. msn.com |
26.78 |
0:20:40 |
|
4. netscape.com |
14.25 |
0:12:06 |
|
5. passport.com |
13.81 |
0:04:11 |
|
6. geocities.com |
12.85 |
0:06:42 |
|
7. go.com |
11.69 |
0:13:48 |
|
8. microsoft.com |
10.44 |
0:06:16 |
|
9. bluemountain.com |
8.71 |
0:10:21 |
|
10. lycos.com |
8.56 |
0:07:37 |
|
11. excite.com |
8.24 |
0:17:24 |
|
12. ebay.com |
7.31 |
1:03:48 |
|
13. altavista.com |
7.20 |
0:10:14 |
|
14. amazon.com |
6.26 |
0:07:51 |
|
15. angelfire.com |
5.69 |
0:05:11 |
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16. tripod.com |
5.06 |
0:04:43 |
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17. snap.com |
5.05 |
0:07:24 |
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18. americangreetings.com |
4.66 |
0:09:10 |
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19. iwon.com |
4.32 |
0:22:44 |
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20. sportsline.com |
4.23 |
0:09:50 |
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21. looksmart.com |
3.77 |
0:03:42 |
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22. about.com |
3.64 |
0:05:58 |
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23. weather.com |
3.59 |
0:04:48 |
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24. cnet.com |
3.53 |
0:06:33 |
|
25. real.com |
3.50 |
0:03:16 |
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Source: Nielsen//NetRatings
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TOP 25 ADVERTISING DOMAINS |
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|
Domain |
Impressions |
Reach_% |
|
1. yahoo.com |
724,499,820 |
33.24 |
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2. ebay.com |
627,929,987 |
7.29 |
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3. aol.com |
247,506,246 |
20.23 |
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4. go.com |
120,637,273 |
9.97 |
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5. realtor.com |
100,970,366 |
1.06 |
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6. ragingbull.com |
93,609,286 |
0.50 |
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7. netscape.com |
81,664,011 |
12.47 |
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8. freei.net |
80,116,610 |
0.81 |
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9. excite.com |
71,834,123 |
6.86 |
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10. snap.com |
69,828,892 |
4.55 |
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11. iwon.com |
59,891,317 |
3.51 |
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12. msn.com |
49,187,141 |
11.40 |
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13. compuserve.com |
46,437,756 |
2.23 |
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14. altavista.com |
45,205,744 |
6.44 |
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15. lycos.com |
44,322,551 |
5.67 |
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16. cnet.com |
42,473,720 |
3.24 |
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17. picpost.com |
41,944,430 |
0.57 |
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18. infospace.com |
39,861,811 |
2.94 |
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19. webmillion.com |
37,336,015 |
0.46 |
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20. gamesville.com |
37,067,202 |
0.84 |
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21. quicken.com |
29,196,871 |
0.90 |
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22. bluemountain.com |
28,246,038 |
5.49 |
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23. looksmart.com |
24,410,692 |
3.43 |
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24. americangreetings.com |
23,540,917 |
3.96 |
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25. mapquest.com |
23,235,968 |
2.59 |
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Source: Nielsen//NetRatings
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Source: Nielsen//NetRatings
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TOP 10 BANNERS |
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Advertiser |
Impressions |
Reach_% |
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1. Kmart |
10,877,577 |
7.75 |
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2. Next Card |
9,882,423 |
5.39 |
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3. AmeriDebt |
9,200,101 |
5.02 |
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4. Bonzi Software |
6,322,117 |
4.86 |
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5. The Sports Authority |
4,696,846 |
4.6 |
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6. Network Solutions |
6,545,044 |
3.94 |
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7. GetSmart |
5,974,623 |
3.89 |
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8. Capital One |
4,257,792 |
3.85 |
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9. GetSmart |
6,436,575 |
3.59 |
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10. Next Card |
4,607,212 |
3.58 |
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Source: Nielsen//NetRatings
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Source: Nielsen//NetRatings
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USAGE STATS |
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Values |
Current |
Last Week |
%Change |
|
Number of Sessions per Week |
6 |
6 |
0 |
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Number of Unique Sites Visited |
6 |
6 |
0 |
|
Page Views per Week |
202 |
212 |
-4.72 |
|
Page Views per Surfing Session |
33 |
35 |
-5.71 |
|
Time Spent per Week |
3: 08: 05 |
3: 05: 26 |
1.43 |
|
Time Spent During Surfing Session |
0: 31: 02 |
0: 30: 45 |
0.92 |
|
Duration of a Page viewed |
0: 00: 56 |
0: 00: 53 |
7.04 |
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Average Click Rate for Top Banners |
0.24 |
0.26 |
-7.69 |
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Total Internet Audience Sample |
43,255 |
43,209 |
0.11 |
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Active Internet Universe |
59,939,699 |
59,768,298 |
0.29 |
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Current Internet Universe Estimate |
130,148,672 |
129,886,254 |
0.2 |
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Source: Nielsen//NetRatings
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-Jeremy Schlosberg is the senior editor for new media.
