New media wrinkles to the inauguration
Broadcast and cable networks will offer wall-to-wall coverage
January 18, 2013
The last inauguration was notable because of the nature of what was happening.
Barack Obama was sworn in as the first African-American president, and that resulted in historic ratings as well, with 37.8 million total viewers tuning in, according to Nielsen, the most since 41.8 million people watched Ronald Reagan’s swearing in in 1980.
Monday’s inauguration, when Obama is sworn in for a second term, will have another historical aspect to it. It will be the first true internet inauguration.
The event will be streamed across dozens of sites online, and has the potential to become one of the most-streamed events ever.
And the networks have all added special new media elements to enhance their coverage.
CNN, for instance, has invited viewers attending the ceremony in Washington, D.C., to post photos and personal narratives of their days to Instagram with the hashtag #CNN, building a sort of citizen journalist viewpoint of the day.
MSNBC is also asking viewers to upload their photos from the day to Twitter and Facebook. And Fox News will post submitted photos from viewers on its web site.
ABC News Digital plans to run a live feed of the inaugural balls and an interactive breakdown of the parade route.
NBC will use Twicker, an on-air app powered by Mass Relevance, which scans social media for the most relevant, trending topics and incorporates them into the broadcast.
CBSNews.com will have interactive slide shows detailing the most important developments of the day as well as inaugural history, and CBS Radio News will stream live coverage of the event live online.
And the Latino Inaugural 2013, a ball hosted by actress Eva Longoria, will air live on Univision as well as streaming on Facebook.
The Big Four networks and the big three cable networks will all have live streaming of the inauguration on their web sites. Yahoo News, YouTube, Politico, LiveStream, Huffington Post, TheGrio.com and more also plan to air Obama’s swearing in.
Still, the biggest audiences will watch on television. Here’s a look at the networks’ planned TV coverage for Monday:
Inauguration coverage will kick off at 7 a.m. on “Good Morning America,” with Diane Sawyer and George Stephanopoulos anchoring the swearing in, parade and other events starting at 9:30 a.m. Coverage will run through the 6:30 p.m. “World News with Diane Sawyer.”
Coverage will begin at 7 a.m. with a special three-hour “CBS This Morning” and carry through 4 p.m., with Scott Pelley anchoring from 10 a.m. on. He will also anchor a special “CBS Evening News” from Washington, D.C., at 6:30 p.m.
Fox and Fox News Channel
Coverage will begin at 10 a.m., anchored by Bret Baier and Megyn Kelly, and run through 3 p.m. The networks will return to live coverage for an hour at 9 p.m.
Coverage will start at 7 a.m. with a three-hour “Today,” then segue to live event coverage anchored by Brian Williams until around 4 p.m. The network will have a special one-hour edition of “NBC Nightly News” at 6:30.
Coverage kicks off at 5 a.m. with “Early Start with John Berman and Zoraida Sambolin” and “Starting Point with Soledad O’Brien,” leading into live coverage at 9 a.m. anchored by Wolf Blitzer. “The Situation Room” will air live from Lafayette Park from 4 to 7 p.m., and Anderson Cooper will anchor from 7 to 10, including inaugural ball coverage.
Coverage begins at 5 a.m. with a special broadcast of “Morning Joe.” Rachel Maddow, Chris Matthews, Lawrence O’Donnell, Ed Schultz and Al Sharpton will anchor the inaugural coverage from 10 a.m. to 4 p.m. and later host their shows originating from Washington, D.C.
BET and Centric
BET News will air “From King to President: America Celebrates,” folding coverage of Martin Luther King Jr. Day into inauguration coverage. The networks will also air the inauguration parade live starting at 3 p.m.
Tyler Mathisen and chief White House correspondent John Harwood will anchor inaugural coverage beginning at 11 a.m.
Coverage will begin at 7 a.m., including the 11:30 a.m. swearing in and the parade to follow.
Coverage will air from 10 a.m. to 1 p.m. with Jennifer Granholm, host of “The War Room,” John Fugelsang, host of “Viewpoint” and Current TV special correspondents Michael Shure and David Shuster
Fox Business News
Neal Cavuto will anchor inaugural coverage starting at 11 a.m.
“Un Nuevo Dia” kicks off coverage at 7 a.m., and the “Inauguración Presidencial” will begin at 10 a.m. and continue all day, through “Al Rojo Vivo con Maria Celeste” at 5:30 p.m. with a special D.C.-based telecast and “Noticiero Telemundo” at 6:30 p.m. from the Capitol.
Roland Martin, host of “Washington Watch,” will anchor live coverage from 11 a.m. to 2 p.m.
‘Blindspot’ stays strong in week three
Ravens-Steelers game tops the week on Twitter
Programming blog: Latest pickups and cancellations
Making the case for Hispanic media
Surprise, Hulu is getting up to speed
Atlanta: It’s a real buyer’s market
‘The Enfield Haunting,’ short on spook
Catch the next big wave: Hispanic media
Finally, the CW gets into the season
Sting of job cuts at Tribune Publishing
The latest buzz in magazines
The showdown: Apps vs. browsers
New ‘Quantico’ holds up in week two
- Mathew Jerrett and Tim Flood becomes ECDs at Arnold Worldwide
- Tish Graham becomes VP of technology at ABC Owned Station Group
- CBS News SVP of communications Sonya McNair exiting
- Brooke Karzen rises to EVP of alternative at Warner Horizon TV
- Associated Press managing editor Lou Ferrara exiting
- Frank Burgos becomes editor in chief at Metro U.S.
- Sarah Wire becomes state congressional reporter at The LA Times
- Kevin Arrix becomes chief revenue officer at Verve
- Elissa Reiling-Gray and Veronica Mendoza join Yieldbot
- Morgan Rigsbee becomes senior director of sales at Tapad
- Neil Robinson becomes chief revenue officer at ROKT
- Wanda Sykes joins the cast of ABC's 'black-ish'
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital media planner opening in Seattle
Paid social media planner wanted in McLean, Virginia
Assistant OOH strategist position in New York
Media planner wanted in Philadelphia
Media buyer coordinator opening in New Haven