New media wrinkles to the inauguration
Broadcast and cable networks will offer wall-to-wall coverage
January 18, 2013
The last inauguration was notable because of the nature of what was happening.
Barack Obama was sworn in as the first African-American president, and that resulted in historic ratings as well, with 37.8 million total viewers tuning in, according to Nielsen, the most since 41.8 million people watched Ronald Reagan’s swearing in in 1980.
Monday’s inauguration, when Obama is sworn in for a second term, will have another historical aspect to it. It will be the first true internet inauguration.
The event will be streamed across dozens of sites online, and has the potential to become one of the most-streamed events ever.
And the networks have all added special new media elements to enhance their coverage.
CNN, for instance, has invited viewers attending the ceremony in Washington, D.C., to post photos and personal narratives of their days to Instagram with the hashtag #CNN, building a sort of citizen journalist viewpoint of the day.
MSNBC is also asking viewers to upload their photos from the day to Twitter and Facebook. And Fox News will post submitted photos from viewers on its web site.
ABC News Digital plans to run a live feed of the inaugural balls and an interactive breakdown of the parade route.
NBC will use Twicker, an on-air app powered by Mass Relevance, which scans social media for the most relevant, trending topics and incorporates them into the broadcast.
CBSNews.com will have interactive slide shows detailing the most important developments of the day as well as inaugural history, and CBS Radio News will stream live coverage of the event live online.
And the Latino Inaugural 2013, a ball hosted by actress Eva Longoria, will air live on Univision as well as streaming on Facebook.
The Big Four networks and the big three cable networks will all have live streaming of the inauguration on their web sites. Yahoo News, YouTube, Politico, LiveStream, Huffington Post, TheGrio.com and more also plan to air Obama’s swearing in.
Still, the biggest audiences will watch on television. Here’s a look at the networks’ planned TV coverage for Monday:
Inauguration coverage will kick off at 7 a.m. on “Good Morning America,” with Diane Sawyer and George Stephanopoulos anchoring the swearing in, parade and other events starting at 9:30 a.m. Coverage will run through the 6:30 p.m. “World News with Diane Sawyer.”
Coverage will begin at 7 a.m. with a special three-hour “CBS This Morning” and carry through 4 p.m., with Scott Pelley anchoring from 10 a.m. on. He will also anchor a special “CBS Evening News” from Washington, D.C., at 6:30 p.m.
Fox and Fox News Channel
Coverage will begin at 10 a.m., anchored by Bret Baier and Megyn Kelly, and run through 3 p.m. The networks will return to live coverage for an hour at 9 p.m.
Coverage will start at 7 a.m. with a three-hour “Today,” then segue to live event coverage anchored by Brian Williams until around 4 p.m. The network will have a special one-hour edition of “NBC Nightly News” at 6:30.
Coverage kicks off at 5 a.m. with “Early Start with John Berman and Zoraida Sambolin” and “Starting Point with Soledad O’Brien,” leading into live coverage at 9 a.m. anchored by Wolf Blitzer. “The Situation Room” will air live from Lafayette Park from 4 to 7 p.m., and Anderson Cooper will anchor from 7 to 10, including inaugural ball coverage.
Coverage begins at 5 a.m. with a special broadcast of “Morning Joe.” Rachel Maddow, Chris Matthews, Lawrence O’Donnell, Ed Schultz and Al Sharpton will anchor the inaugural coverage from 10 a.m. to 4 p.m. and later host their shows originating from Washington, D.C.
BET and Centric
BET News will air “From King to President: America Celebrates,” folding coverage of Martin Luther King Jr. Day into inauguration coverage. The networks will also air the inauguration parade live starting at 3 p.m.
Tyler Mathisen and chief White House correspondent John Harwood will anchor inaugural coverage beginning at 11 a.m.
Coverage will begin at 7 a.m., including the 11:30 a.m. swearing in and the parade to follow.
Coverage will air from 10 a.m. to 1 p.m. with Jennifer Granholm, host of “The War Room,” John Fugelsang, host of “Viewpoint” and Current TV special correspondents Michael Shure and David Shuster
Fox Business News
Neal Cavuto will anchor inaugural coverage starting at 11 a.m.
“Un Nuevo Dia” kicks off coverage at 7 a.m., and the “Inauguración Presidencial” will begin at 10 a.m. and continue all day, through “Al Rojo Vivo con Maria Celeste” at 5:30 p.m. with a special D.C.-based telecast and “Noticiero Telemundo” at 6:30 p.m. from the Capitol.
Roland Martin, host of “Washington Watch,” will anchor live coverage from 11 a.m. to 2 p.m.
What we know about how people watch Netflix
Shocker: Most people aren’t on information overload
Another magazine bids farewell to print: Complex
Rachel, your very best tips on resumes, please
It’s launching: Media Life’s Radio Premium Newsletter
Weekend TV: The zombies wrap up their fall run
Coming soon from Hearst, Pioneer Woman magazine
New from Google: New York’s holiday windows
Solid but not spectacular numbers for ‘Hairspray’
New from Facebook, a tool testing for fake news
Programming blog: What’s canceled and renewed
Cable overnights: Big decline for Leah Remini show
Yet another suitor lines up for Time Inc.
- ABC ad sales president Geri Wang retiring
- Lydia Polgreen becomes editor at The Huffington Post
- Laura Henderson becomes SVP of marketing at BuzzFeed
- Erin McPherson becomes head of content strategy at Verizon
- Josephine Livingstone becomes culture writer at The New Republic
- Jessica Lichtenfeld becomes associate consultant at Coleman Insights
- Julie Ginches and Glenn Kiladis join ViralGains
- Stephan Horbelt becomes executive editor at Hornet
- Tony Rock hosting TV One's 'The Game of Dating'
- New York Times Vietnam guide Nguyen Ngoc Luong dies at 79
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: August 2016
This month’s new media traffic data
Luxury media sales in Chicago
Public relations account supervisor in Atlanta
SEO and SEM manager opening in Pittsburgh
Media supervisor opening in New York
Media buyer/planner position in Madison, WI