The new cord cutting option everyone’s talking about
It's from Mohu, and it was the buzz of the Consumer Electronics Show
January 10, 2017
For many TV viewers, the biggest deterrent to cord cutting is finding a way to continue watching the broadcast shows they like.
Most people aren’t ready to give them up entirely, despite their desire to save money on cable. Yes, they can use an antenna to pick up broadcast TV but reception’s spotty at best in many markets.
This is why the skinny bundle, allowing people to cord shave rather than cord cut, has become so popular.
But a new device aims to make true cord-cutters out of those skinny bundlers.
The Mohu Airwave, introduced last week at the Consumer Electronics Show in Las Vegas and rolling out later this year, offers a solution to the minor inconveniences of cord cutting, at a price that’s less than the monthly payment for many cable or satellite services.
A better picture and more
Mohu, which up till now was known for producing simpler digital antennae, quickly became the buzziest company at CES with the Airwave.
It’s a souped-up wireless antennae that streams the content it picks up via an app that can be added to over-the-top delivery systems such as Rokus, Apple TV, Amazon Fire TV and more.
It will essentially turn broadcast networks’ live feeds into a channel on your device that you can access right alongside other apps such as Hulu, Netflix, Amazon and the like, without having to hit the input button to toggle between screens.
The next Aereo?
And of course it earned the inevitable comparison with Aereo, a device that similarly promised to stream broadcast networks’ content—without their permission—to those who bought its antennae, until the Supreme Court ruled the delivery system violated copyrights, much to the glee of the networks.
The $150 Airwave has differences from Aereo. The former does not offer a DVR, though it does promise to improve picture quality, which can be dicey with broadcast antennae.
The device will offer a programming guide so people can see when a favorite show is coming up.
Airwave can also transmit some online channels, starting initially with Twi.tv and Newsy.
The device will go on sale only at Best Buy in late spring.
Will the networks go nuts over the Airwave in the way they did Aereo? It seems doubtful, since their main objection to the latter was the ability to timeshift content.
Still, at a time of declining ratings and revenue for the networks, they’re feeling very territorial. It will be interesting to see if they become upset.
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