NCM upfront: Movie ads go mobile
May 15, 2013
This upfront is more and more about mobile, and it’s not just the broadcast and cable networks that are taking that approach.
At National CineMedia’s NCM Media Networks upfront presentation today, the movie advertising seller emphasized new mobile and social media elements available to advertisers, promising to help reach audiences at every step of the movie experience.
It was the second year NCM has held the event, and it continued to emphasize its position as what it calls America’s No. 1 weekend network, saying its Friday and Saturday audiences are greater than any single television channel.
New programs include a five-minute mobile and online video version of NCM’s FirstLook pre-show program, which airs in theaters before the previews and may feature ads or short features on upcoming movies or TV shows.
NCM will also offer a FirstLook Sync App as part of Regal Entertainment’s RegalApp, which will sync with the FirstLook feature being shown and also remind moviegoers to turn off their cell phones.
NCM is also developing a series in conjunction with Twitter that will be featured on screen and on the social media network, building on the popularity of movie posts on Twitter. The two companies are searching for a presenting sponsor.
And NCM is also partnering with Foursquare to offer local content and offers designed to be relevant to their moviegoing experience.
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