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Broadcast recap

NBC wins second week of the season

Averages a 2.8 in 18-49s with the week's No. 1 show

By Toni Fitzgerald

October 10, 2012

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It’s only two weeks into the fall, but there’s no doubt what the story of this season is going to be: NBC’s long-awaited turnaround.

For the second straight week, NBC finished first among adults 18-49 and was the only network to improve over the same week a year ago.

It marks the first time since the 2003 season that NBC has won the first two weeks in the demo outright (it tied with ABC for the top rating the first two weeks of 2007, though ABC had a slight edge in viewers).

NBC averaged a 2.8 rating and 8 share last week, the week ended Oct. 7, according to Nielsen, up 17 percent from the same week a year ago.

CBS, which won the second week of the season last year, finished second with a 2.4/7, off 25 percent from last year.

Fox was third with a 2.1/6, also down 25 percent, and ABC was fourth with a 2.0/6, a 17 percent decline.

Last week was an atypical week, because the presidential debate preempted regularly scheduled programming on Wednesday from 9 to 11 p.m.

That hurt some networks more than others.

ABC’s top show, “Modern Family,” was knocked off the schedule entirely, and Fox aired only one hour of “The X Factor,” its No. 1 show, instead of two.

It benefited NBC, on the other hand, because Wednesday is one of its weaker nights.

But the network still would have had a strong week. It had the No. 1 show overall, “Sunday Night Football,” and the top reality show, “The Voice,” which finished No. 3 overall.

It also had the top new show, “Revolution,” which was also the top drama, and the top new comedy, “Go On,” which tied with CBS’s “Partners” for that honor.

Of course come midseason NBC will lose its huge advantage from “Sunday Night Football.” But it’s certainly building a much stronger schedule than it’s had in years.

***

In broadcast ratings for the week ended Oct. 7:

Among adults 18-49, NBC was first for the week with a 2.8 average rating and an 8 share, followed by CBS at 2.4/7, Fox at 2.1/6, ABC at 2.0/6, Univision at 1.4/4, Telemundo at 0.5/1, CW at 0.4/1, TeleFutura and ION at 0.3/1 and Estrella and Azteca at 0.1/0.

Top five English-language Big Five shows (18-49s): 1. NBC's "Sunday Night Football" 7.2; 2. CBS's "The Big Bang Theory" 4.9; 3. NBC's "The Voice" 4.6; 4. NBC's "Football Night in America" 4.2; 5. ABC's "Grey's Anatomy" 3.8.

Top five English-language Big Five shows (total viewers): 1. CBS's "NCIS" 18.87 million; 2. NBC's "Sunday Night Football" 18.31 million; 3 CBS's "60 Minutes" 15.96 million; 4. CBS's "The Big Bang Theory" 15.18 million; 5. CBS's "NCIS: Los Angeles" 14.91 million.

Show on the rise: ABC's "Shark Tank," Friday, 8 p.m. The reality show posted a 1.8 among viewers 18-49, up 20 percent from a 1.5 the previous week.

Show on the decline: CBS's "Elementary," Thursday, 10 p.m. The new drama took a bit of a step back in its second week with a 2.5 in 18-49s, down 19 percent from a 3.1 for its premiere the prior week.

WEEKLY PRIMETIME AVERAGES BY NETWORK Ranked on Households Week Ending Oct. 7
Network	Households			People 2+			Adults 18-49
Network	Rtg%	(000)	Shr	Rtg%	(000)	Shr	Rtg%	(000)	Shr
CBS	6.6	7540	11	3.6	10440	9	2.4	3070	7
ABC	5.0	5700	8	2.7	7720	7	2.0	2470	6
NBC	4.7	5340	8	2.6	7510	7	2.8	3480	8
FOX	3.2	3640	5	1.8	5280	5	2.1	2610	6
UNI	1.9	2160	3	1.2	3470	3	1.4	1770	4
CW	0.7	760	1	0.4	1030	1	0.4	540	1
ION	0.7	760	1	0.3	1000	1	0.3	370	1
TEL	0.6	700	1	0.4	1100	1	0.5	580	1
TF	0.3	370	1	0.2	580	1	0.3	320	1
ETV	0.1	150	0	0.1	220	0	0.1	100	0
AZA	0.1	80	0	0.0	120	0	0.1	70	0
*Each rating point is equivalent to 1 percent or 1. 142 million homes Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback. Source: Nielsen

TOP 25 PROGRAMS – BROADCAST Ranked on Households Week Ending Oct. 7
#	PROGRAMS	Net	HOUSEHOLDS			PERSONS 2+
#	PROGRAMS	Net	Rtg%	Shr	(000)	#	Rtg%	(000)
1	NCIS	CBS	11.6	18	13273	1	6.5	18867
2	NBC SUNDAY NIGHT FOOTBALL	NBC	11.2	17	12745	2	6.3	18306
3	60 MINUTES	CBS	10.0	15	11454	3	5.5	15964
4	BIG BANG THEORY, THE	CBS	9.3	15	10665	4	5.2	15175
5	NCIS: LOS ANGELES	CBS	9.2	14	10514	4	5.2	14905
6	PERSON OF INTEREST	CBS	9.0	14	10267	6	5.0	14582
7	SUNDAY NIGHT NFL PRE-KICK	NBC	8.4	13	9555	7	4.8	13749
8	DANCING WITH THE STARS	ABC	8.2	12	9308	8	4.3	12377
9	DANCING W/STARS RESULTS	ABC	8.1	12	9201	11	4.2	12027
10	VEGAS	CBS	7.7	13	8751	11	4.2	12112
11	TWO AND A HALF MEN	CBS	7.6	12	8733	8	4.3	12332
12	VOICE	NBC	7.4	11	8455	8	4.3	12552
13	ELEMENTARY	CBS	7.2	12	8226	13	3.8	11128
14	GREY'S ANATOMY	ABC	7.1	11	8098	14	3.7	10838
15	CASTLE	ABC	7.0	11	7977	15	3.6	10348
16	BLUE BLOODS	CBS	6.5	12	7375	18	3.4	9770
17	FOOTBALL NT AMERICA PT 3	NBC	6.4	10	7290	15	3.6	10443
17	SURVIVOR: PHILIPPINES	CBS	6.4	10	7254	15	3.6	10379
19	MENTALIST, THE	CBS	6.0	11	6859	24	3.1	9022
20	GOOD WIFE, THE	CBS	5.9	9	6755	24	3.1	8949
21	AMAZING RACE 21	CBS	5.8	8	6641	21	3.3	9657
21	X-FACTOR-THU	FOX	5.8	9	6600	22	3.2	9254
23	2 BROKE GIRLS	CBS	5.7	8	6521	22	3.2	9224
23	DANCING W/STARS SP-10/2(S)	ABC	5.7	9	6492	28	2.9	8294
23	ONCE UPON A TIME	ABC	5.7	8	6453	18	3.4	9840
23	X-FACTOR-WED	FOX	5.7	9	6523	18	3.4	9711
0Source: Nielsen

TOP 25 PROGRAMS – BROADCAST Adults 18-49 Week Ending Oct. 7
Rank	Program	Net	Rtg%	(000)
1	NBC SUNDAY NIGHT FOOTBALL	NBC	7.2	9117
2	SUNDAY NIGHT NFL PRE-KICK	NBC	5.4	6803
3	BIG BANG THEORY, THE	CBS	4.9	6189
4	VOICE	NBC	4.6	5776
5	FOOTBALL NT AMERICA PT 3	NBC	4.2	5351
6	GREY'S ANATOMY	ABC	3.8	4837
7	NCIS	CBS	3.7	4686
8	60 MINUTES	CBS	3.6	4507
8	TWO AND A HALF MEN	CBS	3.6	4515
10	2 BROKE GIRLS	CBS	3.5	4372
10	X-FACTOR-WED	FOX	3.5	4480
12	FAMILY GUY	FOX	3.4	4352
12	ONCE UPON A TIME	ABC	3.4	4314
14	HOW I MET YOUR MOTHER	CBS	3.3	4117
15	REVOLUTION	NBC	3.2	4006
15	X-FACTOR-THU	FOX	3.2	3992
17	NCIS: LOS ANGELES	CBS	3.1	3871
17	SIMPSONS	FOX	3.1	3945
19	PERSON OF INTEREST	CBS	3.0	3832
19	SURVIVOR: PHILIPPINES	CBS	3.0	3746
19	VOICE-TUE	NBC	3.0	3771
22	FOOTBALL NT AMERICA PT 2	NBC	2.9	3706
22	MIKE & MOLLY	CBS	2.9	3631
24	DECISION'12 PRES ANALYS(S)	NBC	2.8	3565
24	NEW GIRL	FOX	2.8	3501
Source: Nielsen

SPANISH-LANGUAGE TELEVISION Ranked on Households Week Ending Sept. 30
#	PROGRAMS	Net	Rtg	P2+ (000)
1	ABISMO DE PASION M-F	UNI	19.0	4349
2	POR ELLA SOY EVA M-F	UNI	16.3	3787
3	MIRA QUIEN BAILA 3 SUN	UNI	15.6	3555
4	AMOR BRAVIO M-F	UNI	15.0	3424
5	REFUGIO PARA AMOR M-F	UNI	13.2	2855
6	SAL Y PIMIENTA SUN	UNI	11.8	2608
7	AQUI Y AHORA SUN	UNI	9.3	1970
8	SABADO GIGANTE SAT	UNI	9.2	1965
9	PABLO ESCOBAR: PAT MAL M-F	TEL	8.3	1787
10	C. CERRADO-ED. ESTELAR M-F	TEL	7.3	1477
11	CORAZON VALIENTE M-F	TEL	5.9	1301
12	ROSA DIAMANTE M-F	TEL	4.8	1009
13	UP 9/29(S)-09/29/2012	TEL	4.5	1504
14	ROSTRO VENGANZA M-F	TEL	4.5	982
15	CINE DE LAS ESTREL SUN	TF	4.3	1110
16	YO ME LLAMO SUN	TEL	3.9	1008
17	CINE DE LAS ESTREL SUN 2	TF	3.6	802
18	CINE EN CASA 9/30(S)-09/30/2012	TEL	2.5	765
19	CINEPLEX 3 SAT	TF	2.5	623
20	YO ME LLAMO CAMINO FAMA	TEL	2.4	660
21	CINEPLEX 2 M-F	TF	2.2	521
22	CINEPLEX M-F	TF	2.1	523
23	LIGA MX SAT	TF	1.8	430
24	NOTICIERO E GRATAS – M-F	ETV	1.8	373
25	CHOQUES EXTREMOS SAT	TF	1.7	366
Source: Nielsen

HISPANIC ENGLISH-LANGUAGE VIEWING Ranked on Households Week Ending Sept. 30
#	PROGRAMS	Net	Rtg	P2+(000)
1	NBC SUNDAY NIGHT FOOTBALL	NBC	9.5	1877
2	FOX NFL SUNDAY-PST GN-NAT	FOX	6.6	1275
3	SUNDAY NIGHT NFL PRE-KICK	NBC	6.3	1196
4	VOICE	NBC	5.0	1137
5	MODERN FAMILY	ABC	4.9	987
6	FOOTBALL NT AMERICA PT 3	NBC	4.8	898
6	VOICE-TUE	NBC	4.8	1036
6	X-FACTOR-THU	FOX	4.8	982
9	OT, THE	FOX	4.7	887
10	DANCING WITH THE STARS	ABC	4.5	927
10	X-FACTOR-WED	FOX	4.5	983
Source: Nielsen

AFRICAN AMERICAN AUDIENCE ESTIMATES Ranked on Households Week Ending Sept. 30
#	PROGRAMS	Net	Rtg	P2+(000)
1	NBC SUNDAY NIGHT FOOTBALL	NBC	19.9	3843
2	SUNDAY NIGHT NFL PRE-KICK	NBC	13.9	2616
3	FOOTBALL NT AMERICA PT 3	NBC	10.2	1955
4	SCANDAL	ABC	10.0	1858
5	NCIS: LOS ANGELES	CBS	9.4	1666
6	VEGAS	CBS	8.7	1557
7	GREY'S ANATOMY	ABC	8.5	1628
8	PERSON OF INTEREST	CBS	8.5	1571
9	NCIS	CBS	8.3	1505
10	X-FACTOR-WED	FOX	8.3	1727
* Ratings based on 13.65 million African American TV homes. Source: Nielsen