NBC wins first night of the new year
Averages a 1.6 in 18-49s, led by a repeat of 'Off Their Rockers,'
January 2, 2013
With the other networks largely in repeats, NBC got an easy victory to start off 2013 thanks to one of the Big Five’s two original shows last night.
The network averaged a 1.6 adults 18-49 rating and 4 share in primetime, according to Nielsen overnights, 33 percent ahead of No. 2 CBS at 1.2/3.
NBC had the night’s No. 1 and No. 2 two shows. A repeat of “Betty White’s Off Their Rockers” topped the night with a 1.8 at 9:30, capping a four-rerun block.
And the new 10 p.m. episode of “Parenthood” averaged a 1.7, down 15 percent from its most recent original, which is no surprise. It was at a disadvantage as the only original show on NBC last night.
The Big Five’s only other original, the CW’s first-year drama “Emily Owens, M.D.,” drew a 0.4 at 9 p.m. “Owens” has already been canceled.
Note the broadcast networks faced heavy cable competition last night with ESPN airing the end of the Rose Bowl and the Orange Bowl in primetime.
NBC finished first for the night among 18-49s with a 1.6 average overnight rating and a 4 share. Univision was second at 1.5/4, CBS third at 1.2/3, ABC fourth at 0.9/2, Fox fifth at 0.7/2, Telemundo sixth at 0.5/1 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. ABC and Univision tied for first at 1.5, ABC for a repeat of “Shark Tank” and Univision for “Por Ella Soy Eva.” NBC was third with a 1.4 for repeats of “Rockers,” and CBS fourth with a 1.3 for a rerun of “NCIS.” Fox and Telemundo tied for fifth at 0.6, Fox for reruns of “Ben and Kate” and Telemundo for the end of the movie “Ice Age” and start of “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.” The CW was seventh with a 0.3 for a repeat of “Hart of Dixie.”
NBC took the lead at 9 p.m. with a 1.7 for more “Rockers” reruns, with Univision second with a 1.6 for “Amores Verdaderos.” CBS was third with a 1.4 for a repeat of “NCIS: Los Angeles,” Fox fourth with a 0.7 for reruns of “New Girl,” ABC fifth with a 0.6 for repeats of “Happy Endings” and “Don’t Trust the B—- in Apartment 23,” Telemundo sixth with a 0.5 for its movie and CW seventh with a 0.4 for “Owens.”
At 10 p.m. NBC was first with a 1.7 for “Parenthood,” followed by Univision with a 1.3 for “Amor Bravio.” CBS was third with a 0.9 for a “Vegas” rerun, Telemundo fourth with a 0.6 for its movie and ABC fifth with a 0.5 for a repeat of “Nashville.”
CBS was first for the night among households with a 5.5 average overnight rating and a 9 share. NBC was second at 3.2/5, ABC third at 1.9/3, Univision fourth at 1.8/3, Fox fifth at 1.0/2, CW sixth at 0.8/1 and Telemundo seventh at 0.5/1.
‘Idol’ fuels Fox past CBS on Thursday
Readers: Expect a record Super Bowl, again
Our rising national obsession with sports
The high cost of ads for the Super Bowl ads
How football stacks up among Hispanics
Rachel, need I go back to school for media?
Weekend TV: The Super Bowl edition
Cable overnights: Another Warriors victory
So-so turnout for ‘Madoff’ miniseries
Sumner Redstone steps down at Viacom, too
Programming blog: What’s canceled and renewed
Denver: Bonkers for Broncs’ big game
What’s hot and not for Super Bowl ads
- Ed Castillo becomes global chief strategy officer at Arnold
- Juan Cruz Vassallo becomes associate creative director at the community
- Robert Cappuccino becomes VP of national sales at Foundations Marketing
- Simon White becomes chief strategy officer at FCB West
- Lynn Eastep becomes president at Fathom
- James Bennet becomes president at ASME
- Andrew Edwards becomes director of digital intelligence at Cardinal Path
- Marc Ferrentino becomes EVP of strategy at Yext
- Matt LeBlanc becomes co-host on BBC's 'Top Gear'
- Isabella Rossellini joins the cast of Hulu's 'Shut Eye'
- Seal joins the cast of Fox’s ‘The Passion’
- Dan Stevens, Aubrey Plaza and Jean Smart join FX’s ‘Legion’
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Digital content manager opening in Atlanta
Senior media planner wanted in Des Moines
Media planner/buyer position in Cincinnati
Looking for a media strategist in Cincinnati
Opening for a marketing communications manager