NBC will score a win on Sunday nights
Buyers expect 'Sunday Night Football' to dominate
October 1, 2012
“Sunday Night Football” has dominated the night since coming to NBC in 2007, and with ratings up over last year to start the season, it’s a sure bet that NBC will win Sundays this fall.
That's the finding of a Media Life poll that asked readers to predict which network will win each night of the week and how the night's new and returning shows will perform.
Just under two thirds of readers picked NBC to win Sundays in 18-49s, with ABC getting 22 percent of the vote, CBS 8.8 percent and Fox 3.3 percent.
But that said, there are a few interesting shows and timeslot standoffs to take note of on Sundays, say media buyers and planners.
The biggest shakeup on the schedule comes at ABC, where second-year drama “Revenge” moves from Wednesday to Sunday to take over the 9 p.m. timeslot long held by “Desperate Housewives.” The network also has a new show, “666 Park Avenue,” at 10 p.m.
Asked to share their biggest concerns about Sunday, many readers wondered how “Revenge” will fare against CBS’s similarly female-skewing drama “The Good Wife.”
“Will Revenge come back with a vengeance, or will it be gunned down by CBS?” wondered one reader.
“ABC's airing a lot of serialized dramas that require some commitment,” noted another. “Can ABC draw enough women away from ‘Sunday Night Football’ to win the night?”
Readers do seem to think that “Revenge” will hold up. Asked which veteran show is poised for a breakout season, 39.6 percent of readers picked “Revenge.”
ABC also had readers’ No. 2 pick for biggest gainer, second-year drama “Once Upon a Time,” with 23.1 percent. “Sunday Night Football” was third with 15.4 percent.
Readers were generally optimistic about ABC’s new schedule. They think new show “Park,” a supernatural thriller, has good prospects and will receive at least a full-season order.
As for which Sunday night show will see the biggest declines, readers picked another program relocating from a different night, “The Mentalist,” which is moving from Thursdays.
Twenty-seven percent predicted that it will be the returning show that suffers the biggest ratings hit on Sundays.
Fox’s “Bob’s Burgers” was second at 18.3 percent, followed by CBS’s “Wife” and ABC’s “America’s Funniest Home Videos” tied for third.
Cable overnights: Solid start for ‘Houdini’
Cancellations for TBS and Fox programs
ABC and NBC on top as summer sets
Wanna be in an ad? Quick, do a selfie!
ISIS claims to have killed another journalist
NBC’s ‘Ninja’ slithers to best rating in a month
Terrible timing for ‘Sleepy Hollow’ stunt
Fred Ryan becomes publisher of Washington Post
Slow start for political spending in 2014
New Orleans: TV news is really hot
ABC’s ‘Forever:’ More like a few weeks
‘My Friends Call Me Johnny,’ old dude
And now, the news from David Muir
- David Malachowski becomes group account director at Swirl
- AOL brand group CEO Susan Lyne moves to BBG Fund
- Satnam Gandhi becomes chief technology officer at PageScience
- Ted Gold joins Spike TV as SVP of scripted original series
- Patrick Warburton reprising role in ‘The Tick’
- Steve Zahn, Andrea Anders and Tyne Daly guesting on ‘Modern Family’
- Paul Sorvino, Rob Huebel and Dan Bakkedahl join ABC’s ‘The Goldbergs’
- Jermaine Fowler developing a comedy for ABC
- Cory Gnazzo becomes executive producer of ‘The Rachel Maddow Show’
- Lawyer: McKayla Maroney was underage in stolen pictures
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Junior media planner job in the Washington area
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC