NBC will score a win on Sunday nights
Buyers expect 'Sunday Night Football' to dominate
October 1, 2012
“Sunday Night Football” has dominated the night since coming to NBC in 2007, and with ratings up over last year to start the season, it’s a sure bet that NBC will win Sundays this fall.
That's the finding of a Media Life poll that asked readers to predict which network will win each night of the week and how the night's new and returning shows will perform.
Just under two thirds of readers picked NBC to win Sundays in 18-49s, with ABC getting 22 percent of the vote, CBS 8.8 percent and Fox 3.3 percent.
But that said, there are a few interesting shows and timeslot standoffs to take note of on Sundays, say media buyers and planners.
The biggest shakeup on the schedule comes at ABC, where second-year drama “Revenge” moves from Wednesday to Sunday to take over the 9 p.m. timeslot long held by “Desperate Housewives.” The network also has a new show, “666 Park Avenue,” at 10 p.m.
Asked to share their biggest concerns about Sunday, many readers wondered how “Revenge” will fare against CBS’s similarly female-skewing drama “The Good Wife.”
“Will Revenge come back with a vengeance, or will it be gunned down by CBS?” wondered one reader.
“ABC's airing a lot of serialized dramas that require some commitment,” noted another. “Can ABC draw enough women away from ‘Sunday Night Football’ to win the night?”
Readers do seem to think that “Revenge” will hold up. Asked which veteran show is poised for a breakout season, 39.6 percent of readers picked “Revenge.”
ABC also had readers’ No. 2 pick for biggest gainer, second-year drama “Once Upon a Time,” with 23.1 percent. “Sunday Night Football” was third with 15.4 percent.
Readers were generally optimistic about ABC’s new schedule. They think new show “Park,” a supernatural thriller, has good prospects and will receive at least a full-season order.
As for which Sunday night show will see the biggest declines, readers picked another program relocating from a different night, “The Mentalist,” which is moving from Thursdays.
Twenty-seven percent predicted that it will be the returning show that suffers the biggest ratings hit on Sundays.
Fox’s “Bob’s Burgers” was second at 18.3 percent, followed by CBS’s “Wife” and ABC’s “America’s Funniest Home Videos” tied for third.
‘Big Bro’ leads CBS to easy Wednesday win
One very sweet spectrum auction: $86 billion
Salt Lake City: Revving up for the Olympics
Traveler’s lament: ‘I wish I had a Samsonite’
What you need to know about black radio
Tell us, what’s your take on ad agency kickbacks?
Weekend TV: Oodles of Olympic qualifying
Yes, hate watching is a thing and it’s important
BET Awards take a tumble on Twitter
Hispanic TV: ‘El Señor de los Cielos’ flies high
NBC wins Tuesday with ‘Talent’ and trials
This week’s broadcast ratings
Programming blog: What’s canceled and renewed
- Karen Mawhinney, Kat Shafer and Jeff Hoffman rise at Erwin Penland
- Michael Angelovich and Danika Kirvin rise at Zimmerman Advertising
- Chris Watling becomes head of production at Droga5 London
- Nina L. Diaz rises to head of reality programming at VH1
- Paul Ricci becomes head of alternative at VH1
- Rory Levine and Tessa Jordan join CMT
- Mark Cuban hosting AXS TV summer concert series
- Mario Lopez launching Awestruck channel on YouTube
- 'The Daily Show' correspondent Jessica Williams exiting
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: May 2016
This month’s new media traffic data
Associate media director position in LA
Media assistant opening in Northern Virginia
Freelance broadcast planner/buyer available
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer