NBC upfront leftovers: What about the Olympics?
May 16, 2016
NBC has long used the Olympics as a platform to launch new shows. “Animal Practice,” “The Marriage Ref” and “Go On” all received special previews right after the Games.
However, if you’ll notice, none of those shows lasted very long. Launching big doesn’t necessarily guarantee a show will stay strong when it goes to its regular timeslot. And so NBC appears to be tweaking its approach to launching shows during the Olympics.
This summer during the Rio Games, along with debuting a new program, NBC will be airing one that’s already had a full season to find its footing.
It will air an original episode of “Superstore,” the America Ferrera comedy about employees at a Walmart-type store, during the Games, said NBC Entertainment president Bob Greenblatt during yesterday’s unveil of the NBC fall schedule. The network seems very high on the show, which bowed to decent reviews at midseason.
The new travel reality show “Better Late Than Never” will also get an Olympics spot, and NBC said it will (as usual) plug its new and returning shows throughout the games.
Other leftovers from the NBC upfront presentation:
– “Celebrity Apprentice” will return in January with its new host, Arnold Schwarzenegger. Interestingly, should former host Donald Trump win the presidency, he’ll be inaugurated the same month.
– “The Carmichael Show” has been renewed for a third season after long negotiations between NBC and “Carmichael’s” studio, 20th Century Fox. At issue: The size of the order for season three. The two decided on 13 episodes.
– NBC made two straight-to-series pickups this season. That didn’t go so great for ABC’s “The Muppets” last season, just saying.
– Miley Cyrus and Alicia Keys will join “The Voice” as coaches this fall.
– Jimmy Fallon is clearly trying to best the upfronts’ other Jimmy (Kimmel, who kills for ABC every year). Fallon delivered a “Hamilton” sendup to open today’s NBCUniversal presentation and also bragged that NBC fired Trump.
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