NBC Sports pushing into radio
June 11, 2012
NBC Sports will soon be challenging ESPN in the world of radio as well as cable television.
In September it will launch NBC Sports Radio Network, which will distribute hourly sports updates, daily features and full-length shows to radio stations via Dial Global.
This isn't the first time NBC has worked with Dial Global. Earlier this year the companies teamed up for NBC News Radio, a 24-hour network that distributes content to more than 700 stations nationally.
NBC Sports Radio's full-length shows will air at 7 p.m. and 10 p.m., according to USA Today, and the network will eventually grow to 24 hours a day.
As of yet there are no plans to simulcast TV shows from NBC or NBC Sports Network, which aspires to compete with ESPN on cable.
ESPN Radio is also sports' dominant radiocaster, with affiliates in major markets and a satellite radio station.
ABC wins Friday night yet again
‘Face the Nation’rises with Schieffer adios
The word: TWC-Comcast is in doubt
Stunner: ‘Sabado Gigante’ gets the axe
CBS wins for the third straight night
A la carte, kinda: Verizon’s new deal
Online video’s not getting the ad dollars
May’s most-anticipated sweeps stunts
‘Tatau,’ silliness in the South Pacific
Rachel, I’m thinking of going on my own
Weekend TV: The NBA playoffs tip off
Tell us, which bubble shows will survive?
Tops for OTT: Baltimore & Minneapolis
- Jason Harrison becomes CEO at Gain Theory
- Chris Wilcox becomes VP of partnerships at Pereira & O’Dell
- Meredith Kopit Levien rises to CRO at The New York Times
- Lance Richard rises to VP and market manager at Entercom
- Gary Schreier becomes VP of programming at Fox Business Network
- Richard Coolidge becomes senior producer at 'PBS NewsHour'
- Former 'Good Times' actor Ben Powers dies at age 64
This week’s younger viewer ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Agency sales opening in Mt. Pleasant, SC
Freelance senior media planner job in Seattle
Digital media planner wanted in Boston
Out-of-home specialist available for all markets
Media planner/buyer job in Raleigh