NBC Sports pushing into radio
June 11, 2012
NBC Sports will soon be challenging ESPN in the world of radio as well as cable television.
In September it will launch NBC Sports Radio Network, which will distribute hourly sports updates, daily features and full-length shows to radio stations via Dial Global.
This isn't the first time NBC has worked with Dial Global. Earlier this year the companies teamed up for NBC News Radio, a 24-hour network that distributes content to more than 700 stations nationally.
NBC Sports Radio's full-length shows will air at 7 p.m. and 10 p.m., according to USA Today, and the network will eventually grow to 24 hours a day.
As of yet there are no plans to simulcast TV shows from NBC or NBC Sports Network, which aspires to compete with ESPN on cable.
ESPN Radio is also sports' dominant radiocaster, with affiliates in major markets and a satellite radio station.
Fox jumps to No. 2 with ‘Rocky Horror Picture Show’
Third debate improves to nearly 69 million viewers
Blame Millennials for the real estate advertising decline
Rachel, how do I shut my boss up about politics?
Tell us, what is the future of digital radio?
It’s here: Media Life’s new sports newsletter
Weekend TV: The zombies lurch back on the air
Cable overnights: Shows slip against dominant debates
Gobble, gobble: AT&T is eyeing Time Warner
Final debate dominates Wednesday night on social
Fun distraction on debate night: Halloween cartoons
Mixed ratings for postseason baseball
Fall’s biggest TV story: The NFL ratings free fall
- David Patton becomes global president at Y&R
- J.P. Hannan becomes CFO at Social Reality
- Princell Hair becomes SVP and GM at CSN New England
- Cyril Vanier becomes an anchor at CNN International
- John Poliquin becomes a director at Derby
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford