NBC scores another victory on Sunday
Ravens-Steelers game lifts network to a dominant victory
November 19, 2012
ABC got a boost from the “American Music Awards,” and CBS was buoyed by football, but NBC still dominated another Sunday night with “Sunday Night Football.”
Last night’s game between the Pittsburgh Steelers and Baltimore Ravens lifted NBC to a 4.9 adults 18-49 rating and 12 share in primetime, according to Nielsen overnights, 63 percent ahead of No. 2 CBS with a 3.0/8.
The game peaked with a 6.1 from 8:30 p.m. to 9:30 p.m. CBS also scored a 6.1 at 7 p.m. for runover from its 4 p.m. football games.
CBS had the night’s highest-rated non-football show with “60 Minutes,” which averaged a 4.1 from 7:30 to 8:30.
ABC’s “AMAs” drew a 3.6 from 8 to 11 p.m. That was down 21 percent from last year and marked an all-time low for the show, though it still boosted the network to its best Sunday night this season, with a 2.9/7.
With NBC, CBS and ABC finishing one-two-three for the night, Fox took fourth at 2.0/5, Univision fifth at 1.2/3 and Telemundo sixth at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
Also, ratings for NBC's NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
CBS started the night in the lead with a 5.5 at 7 p.m. for NFL overrun and the start of "Minutes," followed by NBC with a 2.3 for "Football Night in America." ABC was third with a 1.7 for "America's Funniest Home Videos," Fox fourth with a 1.5 for a rerun of "Bob's Burgers" (1.3) and new "The Cleveland Show" (1.6), and Univision and Telemundo tied for fifth at 0.6, Univision for "Thalia… Habitame Siempre" and Telemundo for the movie "Shrek Forever After."
NBC moved to first at 8 p.m. with a 5.3 for football pregame and the start of "Sunday Night Football," and ABC moved up to second with a 3.2 for the first hour of the "AMAs." CBS was third with a 2.8 for the end of "Minutes" and start of "The Amazing Race," Fox fourth with a 2.2 for "The Simpsons" (2.5) and "Bob's Burgers" (1.8), Univision fifth with a 1.2 for "Mira Quien Baila" and Telemundo sixth with a 0.7 for its movie.
At 9 p.m. NBC was first again with a 6.0 for football, followed by ABC with a 3.5 for the "AMAs." Fox was third with a 2.3 for "Family Guy" (2.5) and "American Dad" (2.0), CBS fourth with a 2.2 for the end of "Race" and start of "The Good Wife," Univision fifth with a 1.6 for more "Baila" and Telemundo sixth with a 0.3 for "Yo Me Llamo."
NBC led again at 10 p.m. with a 5.9 for football, with ABC second with a 3.4 for the "AMAs." CBS was third with a 1.6 for the end of "Wife" and start of "The Mentalist," Univision fourth with a 1.3 for the end of "Baila" and start of "Sal y Pimienta," and Telemundo fifth with a 0.3 for more "Llamo."
CBS and NBC tied for first for the night among households, each with an 8.1 average overnight rating and a 12 share. ABC was third at 5.2/8, Fox fourth at 2.4/4, Univision fifth at 1.6/2 and Telemundo sixth at 0.5/1.
‘Extant’ returns to a series low
Facebook monetizing booming videos
Record crowd turns out for semifinal win
What’s ailng the U. S. media economy
Dallas: TV builds on furniture spending
Wack job: A Donald Trump rantalogue
‘Hollywood Cycle,’ peddling to nowhere
Weekend TV: Women play for title
Cable overnights: ‘Haves’ hits a high
‘Avenida Brasil’ helps boost Telemundo
Microsoft eases out of display advertising
TV Land yanks ‘Dukes of Hazzard’
Okay start for new drama ‘Zoo’
- Chris Garbutt becomes global creative president at TBWA
- Steve Jun becomes CEO at INNOCEAN Worldwide Americas
- Jon Ruppel becomes creative director at Team One
- Karen Kaufman becomes managing partner at Gain Theory
- Clay Fisher becomes SVP of consumer marketing at The NY Times
- Merope Mills and Paul Lewis rise at Guardian U.S.
- Kurt Hoy becomes content strategy director at Bonnier Motorcycle Group
- Mike Zaneis becomes president and CEO at Trustworthy Accountability Group
This week’s broadcast ratings
This week’s cable ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta
Media planner position in Minneapolis
Media buyer position in Sacramento