NBC: It’s Games on for ‘Go On’
Olympic debuts for Matthew Perry show and 'Animal Practice'
June 15, 2012
The network is using the Olympics as a platform to launch two new shows, the comedies "Go On" and "Animal Practice," which will debut during the hugely popular 16-day sporting event.
It's a no-lose strategy for NBC, which has struggled to launch successful new scripted series over recent years.
Though the network always has hyped its new shows with promotions during the Olympics and often launched those programs in early August to get a jump on the competition, it has never actually debuted a show during the Summer Games.
The bows will come after the network's full slate of Olympic coverage, with the new Matthew Perry comedy "Go" airing Wednesday, Aug. 8, and "Animal," about an unhappy veterinarian, airing Sunday, Aug. 12.
The shows will not air until the day's Games coverage is complete, so it could be quite late. Four years ago NBC routinely aired events well past primetime, until 11:30 p.m. or later.
So the shows may not get the sort of audience they'd have if they aired earlier in the night, but they will get a good deal of sampling they would not have otherwise had.
NBC is smart to try to leverage the Olympics to boost its fall schedule. The network drew huge viewership for the 2008 Summer Games and 2010 Winter Games, but they didn't help the network's primetime lineup to any lasting gains.NBC also slated premiere dates for the rest of its fall lineup, becoming the first network to do so. It will indeed be rolling some shows out early in an attempt to build on the Olympic momentum.
The new reality series "Stars Earn Stripes" will bow at 8 p.m. on Monday, Aug. 13, followed at 10 p.m. by the second-season premiere of "Grimm." "Grimm" will move to its regular Friday slot on Sept. 14.
"The Voice" will return for a third season Sept. 10, two weeks before the traditional premiere week. The next night "Go On" will settle into its regular timeslot at 9 p.m., followed by fellow new comedy "The New Normal."
The third-season premiere of "Parenthood" will air at 10.
A sneak preview of "Guys With Kids" will air Sept. 12 at 9 p.m. following the penultimate episode of summer hit "America's Got Talent."
The much-buzzed-about new drama "Revolution" will debut on Monday, Sept. 17. Three days later, most of the Thursday comedy lineup will return, including "Up All Night" (8:30 p.m.), "The Office" (9 p.m.) and "Parks and Recreation" (9:30 p.m.).
"Animal" finally makes its in-season debut on Wednesday, Sept. 26 at 8 p.m., followed by the real premiere of "Kids." And "Law & Order: Special Victims Unit" returns with a two-hour episode at 9 that night.
"30 Rock" bows its final season on Thursday, Oct. 4, and new drama "Chicago Fire" premieres Wednesday, Oct. 10.
Finally, "Whitney" and "Community" return at 8 and 8:30 p.m., respectively, on Friday, Oct. 19.
‘Big Brother’ boosts CBS to first in 18-49s
The coming slowdown in auto sales and advertising
How viewers plan to view the Olympics: On TV
The next wave: America’s Hispanics and the New America
Rachel, I think it may be my time to leave media
Tell us, what do you expect from the Rio Games?
Weekend TV: Skydiving without a parachute
MLB sprints past other sports leagues in OOH beacons
Big stink over missing Hillary in newspapers
‘America’s Got Talent’ just edges ‘Big Brother’
Programming blog: What’s canceled and renewed
Readers: New fall shows are looking better
The seven commandments of community newspapers
- Morgan Carroll rises to managing director at DigitasLBi Chicago
- Hwa-Shih Lee rises to SVP of digital at Palisades MediaGroup
- Katrien De Bauw becomes managing director at TBWA\Media Arts Lab
- Tori Socha rises to VP of original series at Spike TV
- Melissa Bell rises to publisher at Vox Media
- Michael Holderle becomes VP of integrated marketing at Entravision
- Lin-Manuel Miranda hosting 'PBS Arts Fall Festival'
- Idina Menzel starring in Lifetime's 'Beaches' remake
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis