NBC edges CBS on the strength of ‘Voice’
Hit singing show averages a season-low 3.4 in 18-49s
May 15, 2013
The night’s highest-rated show lifted NBC to a very narrow victory over CBS on Tuesday.
“The Voice” drew a 3.4 adults 18-49 rating, according to Nielsen overnights, with a 9 p.m. episode that fell 8 percent from last week to its lowest rating this season.
NBC finished the night with a 2.4 adults 18-49 rating and 7 share, with CBS just behind with a 2.3/7.
CBS had the night’s No. 2 show, “NCIS,” which drew a 3.2 at 8 p.m. for its season finale, up 3 percent from last week. It was down 11 percent from last year’s season ender.
Lead-out “NCIS: Los Angeles” also rose slightly, 4 percent, over last week to a 2.5, though it was off 17 percent from last year’s finale.
ABC’s “Dancing with the Stars Results” was another show to see week to week gains, rising 6 percent to a 1.8 at 9 p.m., no thanks to its lead-in, “Wipeout,” which slid to a series-low 1.1 at 8 p.m.
Fox’s season premiere of “So You Think You Can Dance” was off 14 percent from last year, drawing a 1.9 at 8 p.m.
The network’s comedies, airing their season finales, were even to last week with “New Girl” drawing a 2.1 and “The Mindy Project” a 1.3.
NBC finished first for the night among 18-49s with a 2.4 average overnight rating and a 7 share. CBS was a close second at 2.3/7, Fox third at 1.8/5, Univision and ABC tied for fourth at 1.4/4, Telemundo sixth at 0.7/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
CBS began the night in the lead with a 3.2 at 8 p.m. for “NCIS,” followed by NBC with a 2.0 for a repeat of “Voice.” Fox was third with a 1.9 for “SYTYCD,” Univision fourth with a 1.4 for “Porque el Amor Manda,” ABC fifth with a 1.1 for “Wipeout,” Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.3 for the movie “Leap Year.”
NBC took the lead at 9 p.m. with a 3.4 for a new “Voice,” while CBS slipped to second with a 2.5 for “NCIS: LA.” ABC was third with a 1.8 for “Stars,” Fox and Univision tied for fourth at 1.7, Fox for “New Girl” (2.1) and “The Mindy Project” (1.3) and Univision for “Amores Verdaderos,” Telemundo was sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for its movie.
At 10 p.m. NBC led with a 1.7 for “Grimm,” with ABC second with a 1.4 for “Body of Proof.” CBS and Univision tied for third at 1.2, CBS for “Golden Boy” and Univision for “Que Bonito Amor,” and Telemundo was fifth with a 1.0 for “El Señor de los Cielos.”
CBS was first for the night among households with an 8.2 average overnight rating and a 13 share. ABC was second at 5.3/9, NBC third at 4.6/7, Fox fourth at 2.5/4, Univision fifth at 1.9/3, Telemundo sixth at 0.9/1 and CW seventh at 0.7/1.
Philly: Auto driving big TV dollars
Defining the big issues in digital video
A stunt that goes over the rainbow
‘Salem,’ this witches’ brew boils over
Tell us, what’s your forecast for the upfront?
Best tube bets this weekend
Tuesday cable overnights: Solid start for ‘Fargo’
NBCU: We’re ramping up digital content
‘Divorce Court’ up 24 percent this season
Pivot upfront: Four new shows on the way
ABC’s ‘S.H.I.E.L.D.’ grows in later timeslot
New from Kantar, a programmatic buying tool
ABC slips ahead of NBC in nightly news
- Sarah Amatuzio becomes VP and creative director at Alcone
- Tim Nolan becomes group creative director at Huge
- Jonathan Kim rises to digital engineering director at Media Kitchen
- Anand Kini rises to EVP of strategy at NBCUniversal
- Meaghan B. Murphy becomes executive editor at Good Housekeeping
- Mary Jeanne Cavanagh becomes EVP of ad sales at BabyFirst
- Steve McEvoy becomes VP of advertising sales at PageScience
- Howard Schneider becomes Federal Reserve reporter at Reuters
- Former 'The View' co-hosts returning to honor Barbara Walters
- Brad Paisley guesting on CBS's 'Two and a Half Men'
- MSNBC personality Lawrence O'Donnell injured in car accident
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Media planner/buyer opening in Des Moines
Media planner/buyer opening in Austin
Online media buyer position in Provo, Utah
Digital media planner/buyer job in Minneapolis
Senior media planner job in Dallas/Fort Worth