NBC edges CBS on the strength of ‘Voice’
Hit singing show averages a season-low 3.4 in 18-49s
May 15, 2013
The night’s highest-rated show lifted NBC to a very narrow victory over CBS on Tuesday.
“The Voice” drew a 3.4 adults 18-49 rating, according to Nielsen overnights, with a 9 p.m. episode that fell 8 percent from last week to its lowest rating this season.
NBC finished the night with a 2.4 adults 18-49 rating and 7 share, with CBS just behind with a 2.3/7.
CBS had the night’s No. 2 show, “NCIS,” which drew a 3.2 at 8 p.m. for its season finale, up 3 percent from last week. It was down 11 percent from last year’s season ender.
Lead-out “NCIS: Los Angeles” also rose slightly, 4 percent, over last week to a 2.5, though it was off 17 percent from last year’s finale.
ABC’s “Dancing with the Stars Results” was another show to see week to week gains, rising 6 percent to a 1.8 at 9 p.m., no thanks to its lead-in, “Wipeout,” which slid to a series-low 1.1 at 8 p.m.
Fox’s season premiere of “So You Think You Can Dance” was off 14 percent from last year, drawing a 1.9 at 8 p.m.
The network’s comedies, airing their season finales, were even to last week with “New Girl” drawing a 2.1 and “The Mindy Project” a 1.3.
NBC finished first for the night among 18-49s with a 2.4 average overnight rating and a 7 share. CBS was a close second at 2.3/7, Fox third at 1.8/5, Univision and ABC tied for fourth at 1.4/4, Telemundo sixth at 0.7/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
CBS began the night in the lead with a 3.2 at 8 p.m. for “NCIS,” followed by NBC with a 2.0 for a repeat of “Voice.” Fox was third with a 1.9 for “SYTYCD,” Univision fourth with a 1.4 for “Porque el Amor Manda,” ABC fifth with a 1.1 for “Wipeout,” Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.3 for the movie “Leap Year.”
NBC took the lead at 9 p.m. with a 3.4 for a new “Voice,” while CBS slipped to second with a 2.5 for “NCIS: LA.” ABC was third with a 1.8 for “Stars,” Fox and Univision tied for fourth at 1.7, Fox for “New Girl” (2.1) and “The Mindy Project” (1.3) and Univision for “Amores Verdaderos,” Telemundo was sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for its movie.
At 10 p.m. NBC led with a 1.7 for “Grimm,” with ABC second with a 1.4 for “Body of Proof.” CBS and Univision tied for third at 1.2, CBS for “Golden Boy” and Univision for “Que Bonito Amor,” and Telemundo was fifth with a 1.0 for “El Señor de los Cielos.”
CBS was first for the night among households with an 8.2 average overnight rating and a 13 share. ABC was second at 5.3/9, NBC third at 4.6/7, Fox fourth at 2.5/4, Univision fifth at 1.9/3, Telemundo sixth at 0.9/1 and CW seventh at 0.7/1.
Fact: We now use the web more than TV
So tell us, which network will win May sweeps?
‘About a Boy’ grows for second straight week
Coulson: I did not participate in a cover-up
May’s five biggest sweeps stunts
‘Scandal,’ from bubble to breakout
Scripps upfront: Ellen’s doing cable
‘Bad Teacher,’ not enough to be good
Tell us, what’s your forecast for the upfront?
Saluting Ryan Seacrest, multi-tasker
Cable overnights: NBA playoffs stay strong
Nielsen: Half of older people have smartphones
CBS’s ‘Mother’ finale shoots up with DVRs
- Jason Lee becomes senior director of digital at MEC
- Kristen Baldwin rises to deputy editor at Entertainment Weekly
- Nancy Cohen becomes SVP of sales and sponsorship at BabyFirst
- VH1 VPs Brad Abramson and Kari McFarland among cuts at the network
- Reuters finance and news media writer Felix Salmon exits
- Steven Petrow becomes advice columnist at The Washington Post
- Bloomberg Businessweek creative director Richard Turley exits
- Susan Kittenplan becomes executive editor of media initiatives at Yahoo
- Keith Cramer becomes VP of business development at MediaAlpha
- Tom Quinn becomes general manager at YieldexDirect for Advertisers
- Craig Zadan and Neil Meron producing ABC's Oscars telecast
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This week’s younger viewer ratings
This month’s new media traffic data
Senior digital media planner job in L.A.
Media planner position in Dallas
Needed: Senior digital media buyer and planner
Expert marketing consultant available in all markets
Media buyer/planner job in Philadelphia