NBC edges CBS on the strength of ‘Voice’
Hit singing show averages a season-low 3.4 in 18-49s
May 15, 2013
The night’s highest-rated show lifted NBC to a very narrow victory over CBS on Tuesday.
“The Voice” drew a 3.4 adults 18-49 rating, according to Nielsen overnights, with a 9 p.m. episode that fell 8 percent from last week to its lowest rating this season.
NBC finished the night with a 2.4 adults 18-49 rating and 7 share, with CBS just behind with a 2.3/7.
CBS had the night’s No. 2 show, “NCIS,” which drew a 3.2 at 8 p.m. for its season finale, up 3 percent from last week. It was down 11 percent from last year’s season ender.
Lead-out “NCIS: Los Angeles” also rose slightly, 4 percent, over last week to a 2.5, though it was off 17 percent from last year’s finale.
ABC’s “Dancing with the Stars Results” was another show to see week to week gains, rising 6 percent to a 1.8 at 9 p.m., no thanks to its lead-in, “Wipeout,” which slid to a series-low 1.1 at 8 p.m.
Fox’s season premiere of “So You Think You Can Dance” was off 14 percent from last year, drawing a 1.9 at 8 p.m.
The network’s comedies, airing their season finales, were even to last week with “New Girl” drawing a 2.1 and “The Mindy Project” a 1.3.
NBC finished first for the night among 18-49s with a 2.4 average overnight rating and a 7 share. CBS was a close second at 2.3/7, Fox third at 1.8/5, Univision and ABC tied for fourth at 1.4/4, Telemundo sixth at 0.7/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
CBS began the night in the lead with a 3.2 at 8 p.m. for “NCIS,” followed by NBC with a 2.0 for a repeat of “Voice.” Fox was third with a 1.9 for “SYTYCD,” Univision fourth with a 1.4 for “Porque el Amor Manda,” ABC fifth with a 1.1 for “Wipeout,” Telemundo sixth with a 0.5 for “Pasion Prohibida” and CW seventh with a 0.3 for the movie “Leap Year.”
NBC took the lead at 9 p.m. with a 3.4 for a new “Voice,” while CBS slipped to second with a 2.5 for “NCIS: LA.” ABC was third with a 1.8 for “Stars,” Fox and Univision tied for fourth at 1.7, Fox for “New Girl” (2.1) and “The Mindy Project” (1.3) and Univision for “Amores Verdaderos,” Telemundo was sixth with a 0.7 for “La Patrona” and CW seventh with a 0.3 for its movie.
At 10 p.m. NBC led with a 1.7 for “Grimm,” with ABC second with a 1.4 for “Body of Proof.” CBS and Univision tied for third at 1.2, CBS for “Golden Boy” and Univision for “Que Bonito Amor,” and Telemundo was fifth with a 1.0 for “El Señor de los Cielos.”
CBS was first for the night among households with an 8.2 average overnight rating and a 13 share. ABC was second at 5.3/9, NBC third at 4.6/7, Fox fourth at 2.5/4, Univision fifth at 1.9/3, Telemundo sixth at 0.9/1 and CW seventh at 0.7/1.
NBC planning another musical blockbuster
Study: Gun violence is rampant in top TV shows
USA slates new comedy’s premiere
Yes, more layoffs coming to Time Inc.
Billups and Strategic Outdoor Shop merging
Ad spending in 2014: Still a slow go
For a month only, SpongeBob MailPants
Big audience for ‘Bonnie,’ but no record
‘The Ellen DeGeneres Show,’ smart
Real-time buying: Media’s next revolution
Victoria’s Secret? She’s after women.
Football lifts Fox’s animated lineup
The word: Mansueto eyeing Forbes
- John Pucci rises to chief creative officer at Hawthorne Direct
- Bass Phillips rises to executive creative director at nFusion
- Gayle Allen becomes VP of marketing solutions at ReelzChannel
- Blair Johnson rises to digital EVP at Cygnus Business Media
- Christina Bellantoni becomes editor in chief at Roll Call
- Darcy Antonellis becomes CEO at Vubiquity
- New Yorker editor David Remnick joins NBC's Olympics coverage
- Regina King joins FX's drama 'The Strain'
- Sarah Palin hosting Sportsman Channel's 'Amazing America'
- Former Napster COO Milton Olin Jr. dies at age 65
This week’s daypart ratings
This week’s cable ratings
This week’s broadcast ratings
This month’s new media traffic data
This week’s top movies, songs and books
This week’s younger viewer ratings
Programmatic media director in Chicago
Senior media planner position in Calgaray
Senior media planner in Midtown Manhattan
Media operations coordinator job in New York
Media planner opening in Brooklyn