NBA creeps closer to logos on jerseys
Board of governors okays a proposal for a small shoulder patch
July 23, 2012
The NBA is poised to join the ranks of Major League Soccer, NASCAR and its sister league, the WNBA, in putting logos on its uniforms.
Uniform logos have been rumored for years, and now the league has moved another step closer to approving the move.
During an NBA board of governors meeting yesterday, the jersey logo proposal received unanimous support and was sent on to the owners' planning committee, which will work up guidelines for the program.
That could be approved in September, and the logos then would make their debut for the 2013-'14 season, according to CBSSports.com.
The logos would be on patches measuring 2.5 inches by 2.5 inches and appear on the left shoulder of the uniform.
The decision comes at a time when the NBA is search for additional revenue streams. Roughly two thirds of the league's teams are losing money, and last year's lockout, while not ultimately as long as the 1999 one, cost the owners hundreds of millions of dollars.
The idea of adding logos to uniforms picked up momentum earlier this year, when mockups of the proposed uniforms were displayed at the spring owners meeting.
Though logos on team uniforms are common in other countries, and have already been employed by some smaller sports leagues in the United States, the NBA would be the first of the so-called big four leagues to adopt the uniform sponsorships.
Major League Baseball toyed with the idea more than a decade ago but never adopted it. And the NFL and NHL do not have any logo patches.
The revenue earned from the patches would vary by team, depending on their popularity and television exposure.
An advertiser would pay more for, say, the Los Angeles Lakers, a top team that hails from a big TV market and gets lots of national coverage, than, say, the less-popular Toronto Raptors.
Sports marketing experts say that the value to top teams could be up to $10 million to $15 million per year.
Years ago such a decision might have inspired protests from fans. But sponsorship deals have infringed on so many parts of life in recent years, from schools to stadiums to airports, that jersey logos were seen as inevitable since long before yesterday's vote.
Merely an okay audience for Trump’s big speech
NBC sweeps Republican convention coverage
Programming blog: What’s canceled and renewed
Roger Ailes resigns, and Rupert Murdoch steps in
Readers: Fox News will be fine without Ailes
Finding the right Spanish-English media balance
On the way, a new way to measure radio
Rachel, I just can’t get anywhere here
Weekend TV: AMC wraps ‘Hell on Wheels’
Cable overnights: ‘Mr. Robot’ slips in second week
How Nielsen is beefing up its ad viewability options
NBC tops Fox and CBS combined on Wednesday
British Open scores for new carrier NBC
- Jeff Davidoff becomes president at Walton Isaacson
- Renato Fernandez and Doug Menezes rise at TBWA
- Isaac Mizrahi becomes chair-elect at AHAA
- John Solaro and Roger Tsai join Disney|ABC Television Group
- Sarah Geismer becomes VP of comedy at 20th Century Fox TV
- Diego Rodriguez becomes chief security officer at Univision
- Chris Mancivalano becomes associate marketing director at People en Español
- Meghan Bentley becomes VP of business development at Tapad
- Damian Hurley joins the cast of E!'s 'The Royals'
- Malik Yoba joins ABC's 'Designated Survivor'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: May 2016
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis