MundoFox upfront: Leveraging its sister nets
May 16, 2013
MundoFox is hoping that borrowing from sister networks Fox and FX will help pump up ratings for the new Spanish-language network, which is approaching its one-year anniversary.
At yesterday’s Fox Hispanic Media Upfront presentation, MundoFox president Emiliano Saccone announced that the network will be launching “El Factor X,” a version of Fox’s “The X Factor.”
It will also be showing some segments of “The Bridge,” the new immigration-themed drama on FX.
Saccone said the emphasis will be on expanding the number of “universally relevant” shows and increasing the network’s “Mexican flavor.”
To that end, it is airing a new telenovela from Fernando Gaitan, the creator of the hugely popular “Betty La Fea,” called “Café con Aroma de Mujer.”
Two shows produced in Mexico will join the schedule: “Amor con Angel,” a romantic comedy, and “El Capitan,” an adventure series.
MundoFox has also ordered “El Capo 3;” “The Golden Boys,” a reality show about boxers produced by Mario Lopez and Oscar de la Hoya; “Familia en Venta,” a comedy; and the Barbara Mori vehicle “Luna.”
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