Movie advertising up 6.5 percent in 2013
March 26, 2014
Movie theaters had a record-setting year in 2013, in terms of both box office ticket sales and advertising revenue.
Cinema advertising revenues hit $677.96 million last year, according to the Cinema Advertising Council, a new record and up 6.5 percent from $636.40 million in 2012.
It was the fourth straight year movie theater advertising surpassed the $600 million threshold, and it would seem advertisers got their money’s worth. Theaters also set a record last year with $10.9 billion in gross box office sales, and more than a third–34.7 percent–of moviegoers were age 18-34.
The top five advertising categories last year were auto, computer software, consumer electronics, consumer products and TV.
More than three-quarters of spending, 78.3 percent, came from regional or national advertisers, and those marketers increased spending 5.7 percent year-to-year. Local accounted for 21.7 percent of revenue, and local ad spending was up 9.7 percent.
In terms of media types, on-screen ad revenue was up 6.2 percent to $624.15 million, while off-screen revenue jumped 10 percent to $53.80 million.
Uh-uh: Gannett may not get tronc after all
‘Modern Family’ leads ABC to No. 2 vs. World Series
Sign of a robust economy: Local advertising booms
Really big numbers for Game 1 of World Series
CBS’s ‘Pure Genius’: More like pure gooey hooey
No nudes is good nudes at Playboy–or is it?
Media Life’s Digital Media Transparency Initiative
And now, ‘Life in Pieces’ ventures out on its own
Coming soon from Roku, comScore ratings
Alas, Gannett lops off another 350 jobs
Networks stay largely steady against World Series
Where the real TV growth is: Down the dial
Rip-roaring week for cable, led by the zombies
- UFC SVP of global partnerships Peter Vesey leaving
- Masashi Ishii becomes VP and managing director of the PGA Tour’s new Tokyo office.
- Laura Lewellyn joins Lotame as senior director of market innovation
- Four join the staff at Modern Luxury
- President Obama appearing on TBS’s ‘Full Frontal with Samantha Bee”
- Former Newsday reporter and editor Joseph Demma dies at 73
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This month’s digital traffic data: August 2016
This week’s daypart ratings
This month’s new media traffic data
Search and analytics manager job in Columbus
Stamford agency needs a mass media manager
Media traffic specialist position in Stamford
Wanted: Cross channel media reporting analyst
Media research analyst opening in Stamford