Movie advertising up 6.5 percent in 2013
March 26, 2014
Movie theaters had a record-setting year in 2013, in terms of both box office ticket sales and advertising revenue.
Cinema advertising revenues hit $677.96 million last year, according to the Cinema Advertising Council, a new record and up 6.5 percent from $636.40 million in 2012.
It was the fourth straight year movie theater advertising surpassed the $600 million threshold, and it would seem advertisers got their money’s worth. Theaters also set a record last year with $10.9 billion in gross box office sales, and more than a third–34.7 percent–of moviegoers were age 18-34.
The top five advertising categories last year were auto, computer software, consumer electronics, consumer products and TV.
More than three-quarters of spending, 78.3 percent, came from regional or national advertisers, and those marketers increased spending 5.7 percent year-to-year. Local accounted for 21.7 percent of revenue, and local ad spending was up 9.7 percent.
In terms of media types, on-screen ad revenue was up 6.2 percent to $624.15 million, while off-screen revenue jumped 10 percent to $53.80 million.
British Open final round shines on Twitter
Big bump for ‘Bachelorette’ finale
The real growth in digital radio: Mobile
Play the over-the-top guessing game
Summer’s top shows: Oldies mostly
‘Knock Knock Live,’ snore, snore
Tell us your thoughts on radio
For Telemundo, one caliente summer
From Pandora, a new way to listen ad-free
Another blast from the past for ‘The View’
‘Wayward Pines’ soars with DVR viewing
Odd timing: New York site hacked
ABC hits a five-week high on Sunday
- Lisa Utzschneider rises to CRO at Yahoo
- Matt McAllester becomes editor at Newsweek Europe
- Kristin Roberts becomes national editor at Politico
- Terry Geiger rises to VP of technology at The McClatchy Co.
- Casey Ross becomes healthcare business writer at The Cleveland Plain Dealer
- Allan Wai becomes commercial creative director at Bloomberg
- NBC News SVP Alexandra Wallace exits
- Naomi Campbell joins FX's 'American Horror Story'
- Amy Brenneman returning to CW's 'Reign'
- TV writer and actress Peg Lynch dies at age 98
This month’s new media traffic data
This week’s top movies, songs and books
This week’s daypart ratings
This week’s broadcast ratings
This week’s cable ratings
This week’s younger viewer ratings
Assistant media planner job in Atlanta
Local marketing specialist wanted in Greensboro
Part-time media buyer job in Lake Bluff, Illinois
Media buyer/planner wanted in Louisville
Assistant media planner opening in Atlanta