Movie advertising up 6.5 percent in 2013
March 26, 2014
Movie theaters had a record-setting year in 2013, in terms of both box office ticket sales and advertising revenue.
Cinema advertising revenues hit $677.96 million last year, according to the Cinema Advertising Council, a new record and up 6.5 percent from $636.40 million in 2012.
It was the fourth straight year movie theater advertising surpassed the $600 million threshold, and it would seem advertisers got their money’s worth. Theaters also set a record last year with $10.9 billion in gross box office sales, and more than a third–34.7 percent–of moviegoers were age 18-34.
The top five advertising categories last year were auto, computer software, consumer electronics, consumer products and TV.
More than three-quarters of spending, 78.3 percent, came from regional or national advertisers, and those marketers increased spending 5.7 percent year-to-year. Local accounted for 21.7 percent of revenue, and local ad spending was up 9.7 percent.
In terms of media types, on-screen ad revenue was up 6.2 percent to $624.15 million, while off-screen revenue jumped 10 percent to $53.80 million.
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