‘Monday Night Football’ ratings down again
January 4, 2013
It was another year of decline for ESPN’s “Monday Night Football.”
The No. 1 show on cable, “MNF” finished the season with an average of 12.83 million total viewers, according to Nielsen, down 3 percent from 13.25 million during the 2011 season.
In fact, it was the least-watched season of “MNF” since 2008, when ESPN averaged 11.96 million total viewers per game, according to data crunched by Sports Business Daily.
This season’s most-watched game was the Oct. 1 matchup between the Chicago Bears and Dallas Cowboys, which drew 16.6 million total viewers.
The least-watched game of the season was a Dec. 22 matchup between the Atlanta Falcons and Detroit Lions, which posted 9.7 million viewers. That actually aired on a Saturday to avoid broadcasting on Christmas Eve.
It was the least-watched “MNF” telecast since a game between the Jacksonville Jaguars and Houston Texans in December 2008.
It wasn’t all declines for the NFL in 2012. Fox had its third-most-watched season ever, averaging 19.7 million total viewers per game, just behind 20.1 in 2010 and 2011.
Tags: Atlanta Falcons, cable, Cable No, cable tv ratings, Chicago Bears, Christmas Eve, decline, espn, fox, mnf, mnf ratings, monday night football, monday night football ratings, nfl, Sports Business Daily, viewers
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