‘Monday Night Football’ ratings down again
January 4, 2013
It was another year of decline for ESPN’s “Monday Night Football.”
The No. 1 show on cable, “MNF” finished the season with an average of 12.83 million total viewers, according to Nielsen, down 3 percent from 13.25 million during the 2011 season.
In fact, it was the least-watched season of “MNF” since 2008, when ESPN averaged 11.96 million total viewers per game, according to data crunched by Sports Business Daily.
This season’s most-watched game was the Oct. 1 matchup between the Chicago Bears and Dallas Cowboys, which drew 16.6 million total viewers.
The least-watched game of the season was a Dec. 22 matchup between the Atlanta Falcons and Detroit Lions, which posted 9.7 million viewers. That actually aired on a Saturday to avoid broadcasting on Christmas Eve.
It was the least-watched “MNF” telecast since a game between the Jacksonville Jaguars and Houston Texans in December 2008.
It wasn’t all declines for the NFL in 2012. Fox had its third-most-watched season ever, averaging 19.7 million total viewers per game, just behind 20.1 in 2010 and 2011.
Tags: Atlanta Falcons, cable, Cable No, cable tv ratings, Chicago Bears, Christmas Eve, decline, espn, fox, mnf, mnf ratings, monday night football, monday night football ratings, nfl, Sports Business Daily, viewers
ABC wins first night of November sweeps
Game 7 smacks a home run for Fox
A buyer’s primer on out of home measurement
‘Olive Kitteridge,’ fine tale brilliantly told
Rachel, talk to me about networking
The new frontier: Digital out of home
Best tube bets this weekend
So, who will win the November sweeps?
The complete TV schedule for election night
‘Sleepy Hollow’ scares up some buzz with Lyft
NBC Universal renews Meredith Vieira’s show
Native advertising gives NY Times a lift
NBC keeps on riding the Breeder’s Cup
- Jessie McGuire becomes U.S. strategy director at Elmwood
- Greg McAlinden becomes creative director at ODD
- Nick Ascheim rises and Shaun Hekking joins at BBC Worldwide
- Jonathan Hills becomes VP of digital media at Bravo Media
- Debbie Reichig becomes SVP of sales research at Twentieth TV
- Isaac Payam Ahdout becomes SVP of engineering at Tapad
- Fred Melamed joins Showtime's 'House of Lies'
- Lily Rabe appearing on FX's 'American Horror Story'
- 'Sons of Anarchy' cast guesting on TBS's 'Conan'
- Joel McHale remaining host of E!’s ‘The Soup’
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Media buyer wanted in Las Vegas
Junior media buyer opening in Venice, California
Media freelancer available for all markets
Media buyer job in Syracuse
Assistant media planner/buyer wanted in Austin