Mobile ad spending soars again in 2013
March 19, 2014
Mobile ad spending had another year of triple-digit growth in 2013.
Global mobile ad spending reached $17.96 billion last year, according to eMarketer, up 105 percent from $8.76 billion in 2012. And while the growth will begin to slow, eMarketer predicts the medium will continue to build by double digits through at least 2018.
For this year eMarketer forecasts mobile spending to jump another 75.1 percent to $31.45 billion. By 2018 it sees mobile spending reaching $94.91 billion.
One major change in mobile in recent years is the rise of Facebook. In 2013 the social network’s share of global mobile ad spending was 17.5 percent, up from just 5.4 percent in 2012.
That was still well behind Google, however, which claimed a market share of 49.3 percent last year.
But Facebook will continue to grow as it places greater importance on mobile. In 2011 eMarketer says just 11 percent of Facebook’s ad revenue was from mobile, but that number will jump to 63.4 percent this year.
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