Mobile ad spending soars again in 2013
March 19, 2014
Mobile ad spending had another year of triple-digit growth in 2013.
Global mobile ad spending reached $17.96 billion last year, according to eMarketer, up 105 percent from $8.76 billion in 2012. And while the growth will begin to slow, eMarketer predicts the medium will continue to build by double digits through at least 2018.
For this year eMarketer forecasts mobile spending to jump another 75.1 percent to $31.45 billion. By 2018 it sees mobile spending reaching $94.91 billion.
One major change in mobile in recent years is the rise of Facebook. In 2013 the social network’s share of global mobile ad spending was 17.5 percent, up from just 5.4 percent in 2012.
That was still well behind Google, however, which claimed a market share of 49.3 percent last year.
But Facebook will continue to grow as it places greater importance on mobile. In 2011 eMarketer says just 11 percent of Facebook’s ad revenue was from mobile, but that number will jump to 63.4 percent this year.
Fox’s ‘So You Think You Can Dance’ rebounds
Suddenly scripted series are the rage
Why TV is relying less on advertising
‘Houdini,’ here’s something to get out of
Tell us, what’s your take on automated buying?
Best tube bets this weekend
Little League World Series hits a home run
OOH spending grows, but more slowly
Cable overnights: ‘Chelsea’ goes out with a bang
NBC News president ruffles employees’ feathers
NBC wins Tuesday with growing reality shows
Fox head of sales Jean Rossi is leaving
Forecast: A good but not great 2014
- Colin Barlow rises to COO at GroupM Global
- Three rise in production and development at TLC
- Jonathan Stern becomes head of business development at Fusion
- Hunter Lewis becomes editor at Cooking Light
- Christian Baesler becomes president at Bauer Xcel Media
- Kent Ebersole becomes VP and GM at Active Interest Media
- Terry Duffy rises to group publisher at Palm Beach Media Group
- Chris Lencheski becomes head of sales at Back9Network
- Kei Huang becomes director of analytics at Keek
- Sen. Elizabeth Warren guesting on CBS's 'The Late Show'
This week’s cable ratings
This week’s broadcast ratings
This week’s top movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Senior media buyer/planner job in Rochester
Needed: Receptionist for a media agency
Media buyer position in Greenville, SC
Digital media analyst job in Greenville, SC
Media planner/buyer opening in Detroit