Mobile ad spending soars again in 2013
March 19, 2014
Mobile ad spending had another year of triple-digit growth in 2013.
Global mobile ad spending reached $17.96 billion last year, according to eMarketer, up 105 percent from $8.76 billion in 2012. And while the growth will begin to slow, eMarketer predicts the medium will continue to build by double digits through at least 2018.
For this year eMarketer forecasts mobile spending to jump another 75.1 percent to $31.45 billion. By 2018 it sees mobile spending reaching $94.91 billion.
One major change in mobile in recent years is the rise of Facebook. In 2013 the social network’s share of global mobile ad spending was 17.5 percent, up from just 5.4 percent in 2012.
That was still well behind Google, however, which claimed a market share of 49.3 percent last year.
But Facebook will continue to grow as it places greater importance on mobile. In 2011 eMarketer says just 11 percent of Facebook’s ad revenue was from mobile, but that number will jump to 63.4 percent this year.
New for the Olympics, highlights on Snapchat
Univision soars with ‘Pasión y Poder’ finale
A media buyer’s guide to the Newfronts
For beIN Sports, targeting bilingual fans
After 39 years, Harris Publications shuts down
Rachel, how much notice should I give?
Tell us, which bubble shows will return?
Weekend TV: Country music invades Fox
Cable overnights: NBA playoffs surge ahead
Is listening to radio while you drive dangerous?
The bad habit many Hispanics have adopted
Sports ratings roundup: Record for Warriors
‘Empire’ dominates another Wednesday
- Evan Walker becomes media supervisor at GSD&M
- Melissa Lea becomes U.S. managing director at R3
- Sir John Hegarty becomes creative chair at Screenvision
- Les Eisner becomes SVP of communications at Fox
- Sharon Bordas becomes VP of development at Lifetime
- Mike Muriano rises to executive producer at NFL Media
- Billy Bush leaving 'Access Hollywood' for 'Today'
- Martin Short and Derek Hough join NBC's 'Hairspray Live'
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
This week’s younger viewer ratings
Assistant media buyer job in Fort Worth
Needed in Louisville: In-house media buyer
Memphis agency seeks a media planner
Needed: Globally conscious sales/marketing rep
San Diego opening for a digital marketing account manager