Mobile ad spending soars again in 2013
March 19, 2014
Mobile ad spending had another year of triple-digit growth in 2013.
Global mobile ad spending reached $17.96 billion last year, according to eMarketer, up 105 percent from $8.76 billion in 2012. And while the growth will begin to slow, eMarketer predicts the medium will continue to build by double digits through at least 2018.
For this year eMarketer forecasts mobile spending to jump another 75.1 percent to $31.45 billion. By 2018 it sees mobile spending reaching $94.91 billion.
One major change in mobile in recent years is the rise of Facebook. In 2013 the social network’s share of global mobile ad spending was 17.5 percent, up from just 5.4 percent in 2012.
That was still well behind Google, however, which claimed a market share of 49.3 percent last year.
But Facebook will continue to grow as it places greater importance on mobile. In 2011 eMarketer says just 11 percent of Facebook’s ad revenue was from mobile, but that number will jump to 63.4 percent this year.
Weekend TV: Skydiving without a parachute
‘America’s Got Talent’ just edges ‘Big Brother’
Readers: New fall shows are looking better
The seven commandments of community newspapers
So far it’s Clinton over Trump, at least on TV
The next wave: America’s Hispanics and the New America
Tell us, what do you expect from the Rio Games?
History, herstory, Hillary: Final night of the DNC
Cable overnights: ‘Smackdown’ slips in second week
Selling up or selling out: Reddit adds new ads
NBC stays well ahead of competition on Tuesday
NASCAR sets new record for NBCSN
Hispanic TV: Telemundo wins week in 18-49s
- Morgan Carroll rises to managing director at DigitasLBi Chicago
- Hwa-Shih Lee rises to SVP of digital at Palisades MediaGroup
- Katrien De Bauw becomes managing director at TBWA\Media Arts Lab
- Tori Socha rises to VP of original series at Spike TV
- Melissa Bell rises to publisher at Vox Media
- Michael Holderle becomes VP of integrated marketing at Entravision
- Lin-Manuel Miranda hosting 'PBS Arts Fall Festival'
- Idina Menzel starring in Lifetime's 'Beaches' remake
This week’s broadcast ratings
This week’s cable ratings
This month’s digital traffic data: June 2016
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s new media traffic data
Needed: Print media buyer in Chicago
Digital media buyer wanted in El Segundo
Media buyer wanted in Austin
Digital media planner wanted in Salt Lake City
Direct mail media planner job in Minneapolis