Web shorts
   

Media Life
Homepage


   
  Online goes off: German Wikipedia producing book
The path from print to online is well traveled. But the path from online to print is less so. Nonetheless, that’s the route that the German-language edition of Wikipedia, the online encyclopedia, is taking. Bertelsmann, the German media company, will publish a one-volume edition of the site in September, according to Arne Klempert, executive director of the German branch of Wikimedia, the foundation behind Wikipedia. It will include the 50,000 most-visited topics and will use copy adapted from the site. It’s an idea that some people in the German Wikipedia community, the members of the public who get involved with writing entries, have been pushing for since 2004, according to Klempert. A print edition fits well with the aims of Wikipedia. "Wikipedia's mission is to spread knowledge. We aren't limited to online media,” Klempert explains. It also says something else, he believes: "It says that we believe that print is not dead."

  TiVo and Amazon team up to sell television products
Wish you could instantly buy Oprah’s latest book club selection or Rachael Ray’s brand of EVOO while watching their TV talk shows? TiVo and Amazon are teaming up to make that lazyish wish come true by instantly connecting consumers to products they see featured on TV shows, including books, CDs and DVDs. Beginning today, TiVo digital video recorder owners will see a product purchase feature in various onscreen menus, which provide links to product purchases through online retail giant Amazon. TiVo also plans to offer the feature to programmers and advertisers, which could mean the chance to buy something featured during a live show. The move is TiVo’s latest effort to shed the anti-advertising label that has dogged ad-skipping DVRs since their introduction.

  Outsell: Internet advertising will surpass TV and radio
Is online advertising poised to surpass most other forms of advertising for the first time this year? It is according to a new report by Outsell Inc. But there’s a catch. The reason online ad spending will pass up TV, radio and movies combined is based on how Outsell measures ad spending. The California-based company includes what companies spend on their own web sites in their ad budgets as a form of marketing. Using this formula, Outsell predicts companies will spend $105.3 billion in online advertising this year compared with the $98.5 billion expected to be spent on TV, radio and movies. Sixty-two percent, or $61.5 billion, of online marketing and ad budgets for the 1,088 U.S. companies surveyed will go toward their company web site. Print media will still dominate overall advertising spending with $147 billion spent, up 12 percent compared to 2007. Only a third of that budget projection is slated for newspapers, which is down 4 percent compared to last year.

  Coming soon to the web, the Bible in its original form
There hasn’t been this big a breakthrough in making the Bible accessible to the general public since Gutenberg invented movable type. Anyone interested in reading the original Bible written in Greek more than 1,600 years ago now has a chance, as long as they have access to the internet. For the first time Thursday, sections of one of the oldest copies of the Bible will be available with a few clicks of a mouse. The University of Leipzig Library is putting high-res images of several Old Testament books and the Gospel of Mark up on www.codex-sinaiticus.net. Some translations of the Greek text will be available in English and German. Plans call for having the entire book’s contents online within a year.




© 2008 Media Life Privacy Statement