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Wednesday, March 17, 2010
Overnights
'Parenthood' falls again in its third week
Averages a 2.3 in 18-49s, off 12 percent from last week and finishing second in the timeslot with a weaker 'Biggest Loser' lead-in

Cable
Upfront update: Syfy gets real on Thursday
Adds new reality block one year after rebrand, with viewership flat in 2009. Touts the Syfy Effect to lure media buyers to network.

Here & there
Kantar: A less-heinous Q4, advertising wise
Other shorts: FCC broadband plan: We'll revolutionize the mediascape - Forecast: This is the year mobile ads take off (for real) - ABC relaxes guidelines on replica digital editions - Nielsen: Oscars viewing was a social affair

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Sports TV
Tiger: 'I'm back to play in the Masters'
Woods is returning to compete in the season's first major tourney, four months after going into exile to patch up his personal life

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Broadcast recap
ABC sinks to fourth after Winter Games
Faces a struggle to reclaim third from NBC for the season, even as its top show returns. Much hangs on 'FlashForward' and 'V.'

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Cable recap
Just a so-so premiere for HBO's 'Pacific'
Much-praised war drama averages 3.1 million viewers, well down from earlier hit series and about what first-year 'Hung' draws

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TV Reviews
'Ugly Americans,' living up to its name
Comedy Central cartoon is mostly gross-out adolescent humor, aimed at adolescents, and not done particularly well

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TV This Week
For 'Gary Unmarried,' a trial separation
Low-rated CBS sitcom wraps up its season early to make room for 'Accidentally on Purpose,' raising doubts about its return

Overnights
Fox wins Monday with 'House' and '24'
Averages a 3.4 in 18-49s, 21 percent ahead of No. 2 CBS, with 'House' the night's top show with a 4.0. ABC is third with '20/20.'

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Television
ABC offers Amanpour 'This Week' job
That's the word, months after Stephanopoulos' exit for 'GMA.' The CNN correspondent could shift the focus to international affairs.

Sports TV
Hot player this March: Digital on demand
TV advertising will likely be flat this year but CBS's web site is already sold out. Here's a look at March Madness ad dollars.

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Sports TV
High workplace cost of March Madness
Figure $1.8 billion in diminished productivity. But there's an upside. Talking with outplacement authority John Challenger.

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Alternative media
Listening in on life's little secrets
It's a wallboard of people on a street but plug in your iPod and you can hear their thoughts. Click here for the other Obie nominees.

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TV Reviews
'Addicted,' been there, done that
TLC reality series on addiction brings nothing new to the challenges addicts face in seeking recovery, and lots that's old

Here & there
Fourth quarter broadcast pricing plunges
Other shorts: Fore! This year's Masters coming at you in 3D. - Game on: DirecTV and Versus end long dispute - Programming notes: CW swaps 'Girls' and 'Society' - New York story: WSJ and NYT sharpen their claws

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TV This Week
Little Dance: Tar Heels meet the Tribe
It's North Carolina playing against William & Mary in the NIT, ahead of Thursday's opening of the NCAA tourney. Will they clutch?

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