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Wednesday, November 04, 2009
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Overnights
ABC's 'V' has year's top scripted debut
Much-hyped show averages a 5.0 in 18-49s, even beating CBS's 'NCIS' in the 8 p.m. slot, and boosts network to No. 2 for the night

Television
CBS orders more 'Accidentally on Purpose'
Network wants five more episodes of Monday sitcom starring Jenna Elfman despite so-so ratings thus far in the heart of its comedy lineup

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Sports TV
Fox surges ahead on Yankees baseball
Huge ratings for the World Series deliver the best fall week for a broadcast network since 2004, thanks to the Bronx Bombers

Cable recap
'Project Runway' loses some of its strut
Ratings are off sharply since its debut on Lifetime. It's now drawing a smaller audience than in its last season on Bravo.

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Broadcast recap
Faltering, once sure-fire medical dramas
All three new series are failing, even as returning shows flourish. What ails? Writers trying to rewrite the formula (charts).

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Alternative media
The growing clout of digital signage
As more boards go up, more Americans notice them, and that's leading to more advertising dollars--and lots more to come

Here & there
Bloomberg joining the pay wall herd
Other shorts: WSJ: We're in a New York state of mind - Programming notes: Alley getting reality show - Toyota's F1 sponsorship goes off track

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TV This Week
For Bill Cosby, an honor worth the wait
He's accepting the Mark Twain Prize for humor from the Kennedy Center, after twice turning it down. On PBS at 8 p.m.

Overnights
Fox wins third straight night with Series
Averages a 4.8 in 18-49s, well ahead of No. 2 CBS with a 3.9 rating as the Phillies beat the Yankees, forcing a sixth game

Sports TV
On Fox, the best Series since 2004
Game four posts highest numbers for any game in five years, averaging 22.8 million total viewers and pushing Fox to best-ever fourth quarter

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Sports TV
Fan fave Favre pumps hefty NFL ratings
Packers-Vikings game averages 29.8 million viewers, second-highest ever on Fox, as former Green Bay star takes on old team

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Alternative media
Big stink: Col. Sanders slips into the UN
Well, not the real colonel but an actor dressed like him, and he got the royal treatment. Now the august body is crying fowl.

Research
Millennial mom: Catch her if you can
She's more inclined to set her own agenda in life, and she's a lot more wired in. Talking with Mr. Youth's Brandon Evans.

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TV Reviews
'V,' lost in space in a trip back in time
ABC sci fi drama, a remake of a 1983 mini-series about an invasion of earth by aliens, moves quickly, perhaps too quickly

Here & there
TNT saves axed drama 'Southland'
Other shorts: Out West, another newspaper shuts down - Study: A third spent less on Halloween this year - Inquirer: Oops, the Phillies didn't win the Series

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TV This Week
'By the People': The rise of Obama
HBO two-hour special traces the candidate's path from promising first-term senator through his election to the White House

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This week in out of home

Your client with holiday shoppers
How to reach Americans as they flock to malls to shop for gifts, using traditional signage as well as the new digital formats
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