For media planners and buyers
Overnights Fox's 'American Idol' hits season low Hit reality show averages an 8.2 in 18-49s, down 6 percent from last week but still well ahead of combined competition in the hour
Newspapers New paradigm: Bloodletting in Tampa Ailing paper faces huge cuts in its workforce, and other papers are likely to follow its lead as the recession takes a deeper toll
Television NBC's sweeps strategy: Sacrifice play Network taking a hit in ratings as it shifts its top shows to summer and beyond as part of its new full-year programming strategy
Cable Hot girl: 'Zoey' bests NBA hoopsters Nickelodeon teen finale draws 5.1 million viewers, leading cable for the week over basketball and even post-Vanity Fair 'Hannah'
New media Big media wins big in Webby Awards The New York Times tops winners list with eight but, hey, the Onion takes seven, so the offbeat and quirky still get a nod
TV This Week Barbara on Barbara, talking to Charlie Walters spills more of the beans on her life and affairs to ABC anchor Gibson on a special talking up her just-out autobiography
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