For media planners and buyers
Overnights Sweeps chill: Monday primetime sinks CBS and Fox tie for first with a 3.8 in 18-49s for the night but all networks are down from last week as post-strike flu lingers
Television Killing time: ABC chops 'Men in Trees' Latest on-the-bubble show to be canceled, and the pace should pick up as the networks head into their upfront presentations
Cable For A&E, finding the drama in real life Network pushes into more original series, scripted and reality, with a harder edge as it works to grow its audience numbers
Research The new big internet thing, m-surfing Do you access the web using a mobile device? You're ahead of the trend--for now. Talking with Nielsen Mobile's Nic Covey.
New media The promise of multimedia mobile ads It's all the talk but several factors hold it back, and one is a lack of audience metrics, which is hindering growth of TV advertising
TV This Week For 'Shark,' that great sinking feeling It's one of three CBS shows on the bubble, and the legal drama took a tumble in its new Tuesday 9 p.m. timeslot, not a good sign
© 2008 Media Life