For media planners and buyers
Overnights Fox boosts its sweeps lead with 'Idol' Network averages a 5.0 in 18-49s, ahead of No. 2 CBS by 85 percent as the second full week of the May ratings period ends
Dayparts update TV viewers pump Couric: You go, girl Nearly half think she should stay on as CBS news anchor, reports a new poll, which comes out just as ratings take a turn upward
Television Coming, your hyperlocal TV newscast NBC will launch a 24-hour news channel in New York that could lead to similar launches in other markets. Chasing ad dollars.
Television What makes this upfront tricky to call Will advertisers be upping their spending? Or will they hold back because of the economy? Speaking to Fallon's Heather Kruse.
Survey Do tell: Are you happy with your pay? Where are raises today versus a year ago, with the ad economy feeling such hurt? How has the mood changed at your agency?
TV This Week For sweeps, CBS writers' round robin Can folks who regularly write sitcoms do drama? Drama writers sitcoms? We'll see. 'Two and a Half Men' and 'CSI' swap teams.
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